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Click here or scroll down to respond to this candidateCandidate's Name
Marketing Manager/DirectorDallas, TX PHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLE EMAIL AVAILABLE SUMMARY & SKILLS Marketing Strategies & Campaigns Product Positioning & Branding Corporate Communications Team Management Public & Media Relations Sales Collateral Creation & Support Digital Marketing Social Media Development Event ManagementSoftware Eloqua, Pardot, Marketo, HootSuite, Constant Contact, HubSpot, MailChimp, SalesForce.com, Microsoft Dynamics, WordPress, MS Office, Adobe CS4, Google Analytics, Wrike, Allocadia, Asana, Slack, & Jira PROFESSIONAL EXPERIENCEVIBSr. Field Marketing Manager Feb 2024 June 2024 Developed and executed comprehensive field marketing strategies aligned with overall company goals and objectives for the Americas. Planning, coordinating, and executing a variety of events, including industry conferences, trade shows, and regional events. Worked in tandem with the Americas sales leadership to ensure marketing initiatives meet pipeline requirements; drive sales engagement and support. Develop regional field marketing plans to support sales objectives and grow the customer base while ensuring alignment on strategy, resources, and KPIs.NEW RELICSr. Field Marketing Manager July 2022 July 2023 Develop and implement a marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences. Develop regional field marketing plans to support sales objectives and grow the customer base while ensuring alignment on strategy, resources, and KPIs. Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management Developed National User Group conferences with 13 locations across the US. Develop awareness and lead generation programs, including custom events, trade shows, content syndication, email campaigns, online events, webcasts, podcasts, & social media. Developed email campaigns to drive registration and ultimately leads for sales. THE CRAWFORD GROUPContract to Atlassian Sr. Field Marketing Manager July 2021 Feb 2022 Provide regional inputs into the global plan and propose the regional plan including budget, tactics, and KPIs to ensure that the global plan is fully regionalized, mapped, calendared, and measured according to regional sales targets. Worked closely with the digital marketing and ops lead to ensure full resourcing, execution, and management of marketing programs. Created Regional ABM Strategy and managed execution to reach the right contacts with the right touchpoints and lead them to meaningful conversations with sales including new, renewal, and expansion business. Worked with our partner lead, regional sales lead, and with our partner contacts to execute joint programs and activities, including our sponsorship and participation at partner events. Lead PM for several key digital events for Government, High Tech, & Manufacturing. SIEMENS PLMSr. Field Marketing / Campaign Manager (Americas) Nov 2017 Feb 2020 Design and create solution content that highlights the business values, impact and clearly communicates what specifically our IoT and big-data analytics products do in support of our customers digital journey. Develop and implement a digital marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, email campaigns, events and activities to executive, management and technical audiences. Develop awareness and lead generation programs, including custom events, trade shows, content syndication, email campaigns, online events, Webcasts, Podcasts, social media and direct mail Worked closely with the global marketing and CLM teams to develop campaigns for the right business segmentation and personas. Support overall company branding and awareness as part of the overall marketing initiatives and lead generation programs. Managed $1.6 Million Euro marketing budget for the Americas. Ensure all new and existing leads are updated in SFDC so that they can be accurately tracked to the correct campaign. Update and manage America's marketing calendar, prepare regional marketing budgets, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking. Responsible for developing, maintaining and executing a global social media approach, covering a corporate high level set of messaging used in a variety of places including direct sales engagements, marketing campaigns and programs, demonstrations, online, Siemens intranet, websites, online store, eLearning, events, conferences and trade shows. DEX-YPRegional Marketing Manager Sept 2016 Sept 2017 Update and manage regional marketing calendar, prepare regional marketing budget, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking. Lead all aspects of branding. Including digital campaigns, website content, social media, product management and conferences. Managed sales pipeline and increased leads through marketing efforts. Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management Ensure all new and existing leads are updated in SalesForce so that we can accurately track them. Manage the marketing program budget for specified solution areas. Gather the necessary market, segment, and competitive intelligence data for the Region. Collaborate with sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives. Increased sales in the Southeast by 27%. Which resulted in $3.8 million in net new sales Ensure feedback from sales to go-to-market organizations to deliver close alignment between regional marketing investment and sales requirements.Sr. Product Marketing Manager May 2015 Feb 2016 Launched DexHub and DexLnk in mid-July of 2015. Exceeded goal of $20 million in new sales by the end of the year. Managing the day-to-day requirements of DexHub & DexLnk -- including ownership of revenue & EBITDA targets. Worked closely with the product development team to create and design iOS and Droid mobile apps and online portal. Managing the product commercially, including building financial performance & forecasting models; reporting and monitoring target performance; optimizing product volume / mix / pricing / EBITDA. Support planning & delivery of sales roll-out, including training and support for DexHub & DexLnk Manage relationships with sales teams to support sales delivery of product volume and revenue objectives. Build and launch email campaigns through Marketo platform. Oversee digital and social media activities: including, web site, blogs, social, email marketing and inbound programs. Contribute to development of product strategy / evaluation of strategic product issues; support Automation Product Marketing strategy and supporting activities. Monitor market, competitors and intelligence; work on wider product team initiatives / objectives as required; ensure compliance with all legal & regulatory requirements.APPTRICITY CORPORATIONDemand Gen Marketing Manager - 6 Month Contract June 2014 Dec 2014 Responsible for the digital marketing campaigns with a focus on crafting and executing programs, then tracking and reporting on the results of the programs. Monitor all social media campaigns through HootSuite to ensure that they are released in a timely manner. Research, develop, produce and present a comprehensive Demand Generation Plan for short and long-term profitable growth; and develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management. Strategically integrate and leverage demand generation tactics and tools, including email campaigns, web seminars, events, social media, and search engine marketing. Create and develop integrated programs and campaigns in alignment with new product launches, co-marketing campaigns, existing product up-sell and cross-sales, and new market development. Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management Communicate and collaborate with other channel marketers, product marketers, sales, and other stakeholders. TREND MICRO, INC.Regional Marketing Manager Nov 2012 - March 2014 Collaborate with sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives. Develop and implement a marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences. Research and analyze market opportunities and business drivers to optimize marketing strategy and campaign execution. Develop awareness and lead generation programs, including custom events, tradeshows, content syndication, email campaigns, online events, Webcasts, Podcasts, social media and direct mail Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management Ensure all new and existing leads are updated in SalesForce so that we can accurately track them. Update and manage regional marketing calendar, prepare regional marketing budget, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking. Manage the marketing program budget for specified solution areas. Gather the necessary market, segment, and competitive intelligence data for the Region. Marketing activities in the Central region resulted in sales of $13.4 million. This was an increase of 21% over the previous year. MASERGY COMMUNICATIONS, INC.Product Marketing Manager Sept 2011 - June 2012 Defined and created product marketing programs which resulted in increased market exposure Launched two new products which resulted in increased revenue and client retention Managed website, including the management of search engine optimization (SEO) and Pay Per Click (PPC), Launched Social Media programs for Facebook, LinkedIn, Twitter, Youtube, and designed company blog Utilized HootSuite to track and manage all of the social media programs. Co- Managed and maintained partner programs that accounted for 85% of revenue Identified, negotiated and managed relationships with outside vendors for events, printing, PR, and advertising Designed product marketing collateral and all other graphic design needs. Shot and edited all company videos for use in social media GENERAL DATATECH, L.P. (GDT)Director of Marketing Nov 2009 - March 2011HALLMARK INSURANCE COMPANYDirector of Marketing 6 Month Contract Sept 2008 - March 2009 LAYERED TECHNOLOGIES, INC.Marcom Manager Oct 2007 - July 2008AMPHENOL FIBER SYSTEMS INTERNATIONALMarketing Manager Dec 2004 - Oct 2007EDUCATION & CERTIFICATIONSCORNELL UNIVERSITY Ithaca, NYMarketing Strategy Certification May 2016SAINT LEO UNIVERSITY Saint. Leo, FLBachelors of Business (Major: Business Administration, Minor: Marketing) January 2009 SESSIONS COLLEGE Tempe, AZAssociates of Design (Major: Desktop Publishing, Minor: New Media Marketing) January 2005 SiriusDecisions CertificationsDemand Management Pathway, Demand Programs Pathway, Marketing Measurement Pathway, Demand Delivery Pathway, Demand Delivery Mechanisms Pathway |
