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Click here or scroll down to respond to this candidateSHAIKH MUHAMMAD AMIR
Digital Innovation Maestro: A Decade of Visionary Leadership
EMAIL AVAILABLE | PHONE NUMBER AVAILABLE | Woodbridge, Virginia, United States
Objective
To leverage over a decade of expertise in digital marketing, leading agile teams, and utilizing advanced technologies, including AI and machine learning, to deliver cutting-edge solutions. Committed to fostering a collaborative environment, building high-performing teams, and ensuring excellence throughout all project phases. As a Google Certified Digital Marketing Professional, I aim to strategically enhance brand impact and online visibility, contributing to significant business growth. Passionate about nurturing long-term client relationships and consistently providing outstanding service and results.
Education
Middlesex university
MBA (Marketing) 2011-2013
About
With over a decade of expertise in digital marketing, I excel in developing and executing advanced strategies that drive growth and innovation. My skills include SEO, SEM, PPC, social media marketing, email automation, and content strategy. I have a proven track record of enhancing online presence, leading digital transformation initiatives, and managing projects to exceed client expectations. As a Google Certified Digital Marketing Professional, I am dedicated to building strong client relationships and delivering exceptional brand experiences through high-impact marketing solutions.
Experience
Expert System Solution (C2C Contractor)
Head of Digital Marketing & Client Success June 2022 Present
Led the digital marketing department, directing a team of professionals across various disciplines including SEO, PPC, content creation, and social media.
Created and executed a comprehensive digital marketing strategy that significantly enhanced organic traffic and boosted conversion rates.
Planned and managed PPC campaigns across platforms like Google Ads and Facebook Ads, achieving notable reductions in Cost Per Acquisition.
Developed engaging content strategies utilizing blogs, whitepapers, and webinars to drive increased audience interaction.
Applied advanced analytics tools to evaluate campaign performance, implementing A/B testing and data-driven insights for continuous improvement.
Collaborated with creative, design, and web development teams to ensure SEO best practices and high-quality creative outputs.
Led a digital transformation initiative integrating CRM and marketing automation tools, resulting in substantial lead generation growth.
Applied technical expertise to manage agile projects effectively, ensuring projects were delivered on time and within scope.
Fostered client relationships by understanding their unique needs and delivering customized digital marketing solutions, enhancing satisfaction and retention.
Acted as the primary point of contact for clients, ensuring seamless communication and successful project outcomes.
Key KPIs: Organic Traffic, Conversion Rate, CPA, Lead Generation, Engagement Rate.
Ecologix (C2C Contractor)
Senior Digital Marketing Consultant July 2022 - October 2023
Provided strategic direction in digital marketing to enhance online presence and facilitate customer acquisition.
Led initiatives to improve organic search rankings, contributing to significant growth in online visibility.
Managed and optimized paid search campaigns to enhance click-through rates and reduce advertising costs.
Conducted comprehensive website audits and formulated actionable recommendations for performance enhancement.
Developed and executed influencer marketing strategies to expand brand outreach and engagement.
Implemented email marketing automation to improve audience engagement and campaign effectiveness.
Collaborated cross-functionally with creative, design, and web development teams to produce optimized digital assets.
Directed the production of compelling digital video content and TV commercials, ensuring alignment with brand objectives and storytelling excellence.
Key KPIs: Organic Search Rankings, CTR, CPC, Email Open Rates, Click-Through Rates.
Ecologix (W2)
Head of Digital Marketing June 2019 - June 2022
Oversaw all digital marketing initiatives, resulting in significant growth in online sales and return on investment.
Developed and executed a comprehensive multi-channel digital marketing strategy encompassing SEO, PPC, social media, and email campaigns.
Successfully orchestrated a rebranding campaign that enhanced brand visibility and increased social media followers.
Implemented a programmatic advertising platform to enhance ad targeting and operational efficiency.
Utilized customer journey and behavior data to refine marketing strategies and improve overall customer retention.
Managed a substantial budget allocation effectively, optimizing expenditures across various marketing channels.
Collaborated closely with creative, design, and web development teams to produce SEO-optimized websites and compelling creative content.
Key KPIs: Lead Generation, ROI, Brand Recognition, Customer Retention, Social Media Engagement.
Interclypse (W2)
Digital Marketing Manager December 2018 May 2019
Developed and implemented effective digital marketing strategies to significantly enhance brand awareness and drive customer acquisition.
Managed comprehensive PPC campaigns to optimize cost per acquisition and increase conversion rates.
Formulated and executed a content marketing strategy that boosted website traffic and improved engagement metrics.
Conducted thorough market research and competitive analysis to inform strategic marketing decisions and identify growth opportunities.
Enhanced website conversion rates through optimization of landing pages and content.
Planned and executed above-the-line (ATL) campaigns, including TV, influencer marketing, and print ads, to increase brand visibility.
Managed below-the-line (BTL) activities such as promotions, direct marketing, and events to enhance customer engagement.
Organized and coordinated various events, including product launches and trade shows, to elevate brand presence and generate leads.
Collaborated closely with creative, design, and web development teams to produce SEO-friendly websites and compelling creative content.
Directed the production of digital video content (DVC) and TV commercials (TVC), ensuring captivating visual narratives through effective storyboarding and creative direction.
Key KPIs: Brand Awareness, Customer Acquisition, Cost Per Acquisition, Website Traffic, Conversion Rate.
House of Kollage (1099)
Digital Marketing Specialist May 2016 - November 2018
Directed digital advertising campaigns across major platforms like Google Ads, Facebook Ads, and LinkedIn, focusing on achieving high conversion rates and cost efficiency.
Managed SEO strategies to significantly increase organic traffic and improve search engine visibility.
Conceptualized and executed integrated marketing campaigns encompassing both below-the-line (BTL) and above-the-line (ATL) activities to boost brand presence and drive sales growth.
Utilized A/B testing and keyword optimization techniques to enhance campaign effectiveness and maximize return on investment.
Developed and executed email marketing campaigns to increase engagement metrics such as open rates and click-through rates.
Planned and implemented below-the-line (BTL) initiatives including experiential marketing events and localized promotions to engage directly with customers.
Implemented above-the-line (ATL) campaigns including print and outdoor advertising to increase brand recognition and expand reach.
Coordinated corporate events and sponsorships as part of event marketing efforts to elevate brand image and foster community engagement.
Collaborated closely with clients across various industries to understand their unique needs and deliver tailored marketing solutions.
Worked collaboratively with creative, design, and web development teams to create SEO-friendly websites and compelling creative content.
Directed the production of digital video content (DVC) and TV commercials (TVC), ensuring impactful visual storytelling through effective storyboarding and creative direction.
Key KPIs: Organic Traffic, Conversion Rate, CPC, Open Rates, Click-Through Rates.
Roar Digital (W2)
Digital Marketing Specialist February 2013 - March 2016
Developed and implemented advanced strategies in SEO and digital advertising, enhancing online presence and driving increased traffic.
Directed national digital campaigns using cutting-edge tools and platforms to effectively engage audiences and drive conversions.
Managed social media marketing efforts, expanding follower base and improving overall brand interaction and engagement.
Conducted comprehensive analytics and reporting to assess campaign performance and guide future strategic initiatives.
Optimized digital touchpoints to enhance user experiences and elevate customer satisfaction levels.
Planned and executed above-the-line (ATL) campaigns such as TV commercials and national print advertising to bolster brand recognition.
Implemented below-the-line (BTL) activities including direct mail campaigns, local event sponsorships, and promotional floats to actively engage customers.
Organized large-scale events and trade shows to significantly enhance brand visibility and generate leads.
Collaborated closely with clients from diverse industries, managing communication and coordination to deliver tailored marketing solutions.
Worked collaboratively with creative, design, and web development teams to create SEO-friendly websites and compelling creative assets.
Key KPIs: Online Visibility, Traffic Growth, Engagement Rate, Conversion Rate, Customer Satisfaction.
Career Highlights:
Performance Max Campaign for E-commerce Brand (USA):
Role: Led the campaign strategy and execution.
Campaign: Designed and launched a Performance Max campaign on Google Ads.
Optimization: Utilized machine learning to optimize bids and targeting in real-time.
KPIs: ROAS, CPA, Conversion Rate.
Results: Achieved a increase in ROAS and a reduction in CPA.
Meta Ads Campaign for Consumer Electronics (UK):
Role: Managed the entire campaign lifecycle.
Campaign: Created and executed a Meta Ads campaign targeting tech enthusiasts.
Optimization: Implemented advanced audience segmentation and retargeting strategies.
KPIs: CTR, CPC, Conversion Rate.
Results: Improved CTR and reduced CPC .
Integrated Digital Marketing for Healthcare Service (Global):
Role: Directed a multi-channel digital marketing campaign.
Campaign: Combined SEO, PPC, social media, and ATL (influencer marketing, print) marketing channels.
Optimization: Ensured cohesive messaging and cross-channel tracking.
KPIs: Brand Awareness, Lead Generation, Customer Acquisition.
Results: Increased lead generation and improved brand recognition .
Email Marketing Automation for Subscription Service (USA):
Role: Managed the email marketing strategy.
Campaign: Developed automated workflows for onboarding, retention, and upsell campaigns.
Optimization: Personalized email content based on user behavior and preferences.
KPIs: Open Rates, Click-Through Rates, Retention Rate.
Results: Increased open rates, click-through rates, and retention rate.
SEO and Content Strategy for B2B Tech Company (UK):
Role: Led the SEO and content marketing initiatives.
Campaign: Developed a comprehensive SEO strategy and content plan targeting industry-specific keywords.
Optimization: Conducted regular audits and optimizations to ensure ongoing improvements.
KPIs: Organic Traffic, Keyword Rankings, Engagement Metrics.
Results: Achieved a increase in organic traffic and improved search engine rankings for over 100 keywords.
Lead Generation Campaign for Financial Services (Global):
Role: Designed and implemented the lead generation strategy.
Campaign: Launched targeted PPC campaigns on Google Ads and LinkedIn.
Optimization: Continuously refined audience targeting and ad creatives.
KPIs: Lead Volume, CPA, Conversion Rate.
Results: Generated a increase in qualified leads and reduced CPA.
DVC & TVC Production for Consumer Goods (PK):
Role: Directed the production of DVC and TV commercials.
Campaign: Developed storyboards and managed creative art direction.
Optimization: Ensured alignment with brand messaging and visual identity.
KPIs: Viewer Engagement, Brand Recall, Ad Recall.
Results: Achieved high viewer engagement and increased brand recall.
Influencer Marketing Campaign for Fashion Brand (PK):
Role: Coordinated influencer partnerships and campaign execution.
Campaign: Selected and collaborated with influencers to promote new product lines.
Optimization: Monitored influencer performance and adjusted strategies for optimal engagement.
KPIs: Engagement Rate, Sales Conversion, Social Media Reach.
Results: Achieved a increase in engagement and a boost in sales.
Local Activation Campaign for Retail Chain (PK):
Role: Planned and managed local activation events and promotions.
Campaign: Organized float activities, in-store promotions, and community events.
Optimization: Ensured cohesive branding and maximum local impact.
KPIs: Customer Footfall, Sales Increase, Brand Awareness.
Results: Increased customer footfall and boosted sales .
Certificates:
Digital Marketing from Google
Advance Google Analytics from Google
Advance Google My Business from Google
Social Media Ads Management from Google
Google Ads Fundamental from Google
Search Engine Optimization from SEM Rush
Social Media Management from PICS
Project Management from LinkedIn
Skills & abilities
Advanced SEO & SEM Strategies
PPC Campaign Management
Social Media Marketing & Strategy
Content Marketing & Strategy
Email Marketing Automation
Google Ads & Analytics
Facebook Ads & Pixel
Data Analytics & Reporting
A/B Testing & Optimization
E-commerce Marketing
Brand Development & Amplification
Marketing Automation
Conversion Rate Optimization (CRO)
Influencer Marketing
Programmatic Advertising
ATL Marketing
BTL Marketing
Event Planning & Activation
DVC & TVC Production
Storyboarding & Creative Art Direction
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