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Title Product Manager Senior
Target Location US-NY-Manhattan
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EMAIL AVAILABLE  LINKEDIN LINK AVAILABLE  PHONE NUMBER AVAILABLE  katlaszlo.com (Password: Product) PROFESSIONAL EXPERIENCEChipper, New York, NY Feb 2024 - PresentProduct & Design ConsultantAccelerating growth Chipper, a venture-backed debt paydown application, through intuitive design and rapid experimentation Redesigned user onboarding flows doubled new subscriptions through paywall optimization experiments People Data Labs, San Francisco, CA May 2021 - Feb 2024 Senior Product Manager, Web & ApplicationsHired and managed a five-member team of developers and designers through a high-growth phase, from Series A to Series B funding, at a B2B data enrichment startup backed by Founders Fund and Craft Ventures Led the zero-to-one development of a self-service API offering, unlocking over $1M in direct revenue from an untapped market and achieving 20% MoM revenue growth Tailored the customer dashboard onboarding experience to use case and technical experience which increased the rate of new users making a first API call by 20%, a key activation metric linked to purchase potential Redesigned the legacy marketing website and built a custom design system and Tailwind CSS component library, implementing intuitive design patterns while achieving a 70% reduction in web page creation time Developed a portfolio of painted door experiments and A/B tests to validate assumptions in user behavior; Enabled the prioritization of highest-potential projects and saved over 200 hours in development time Implemented agile sprint processes to meet tight deadlines in coordination with marketing, product marketing, sales, customer success, and data science teams, reducing average product turnaround time by 50% 500 Global (Formerly 500 Startups), San Francisco, CA Nov 2019 - May 2021 Product & UX Consultant, Corporate Innovation & Venture Advised startups and corporate clients in the mobility, digital health, and financial services spaces on partnership strategies ranging from proof-of-concepts, partnerships, joint ventures, and direct investments to M&A Launched 10 time-bound experiments with early-stage startups to validate partnership potential and reduce market risk, leading to five partnerships and corporate venture funding Identified trends and prioritized 12 digital therapeutic startups for partnership with Japans leading telecommunications company, developing a digital health platform for chronic condition management Presented buy, build, partner decisions to the CTO of a global corporation by analyzing existing capabilities, conducting market research, and identifying three new and adjacent market opportunities EY, New York, NY Aug 2017 - Oct 2019Product & UX ConsultantDesigned and tested the viability of new products, experiences, and business models for global financial services institutions Guided the redesign of a mobile health insurance application, reducing friction in the patient onboarding experience through A/B and usability testing, increasing funnel conversion rate by 90% Conducted over 30 user interviews with business units, legal teams, and data scientists to design a banks AI regulatory compliance governance solution, resulting in a 20% reduction in compliance governance costs Nosh Delivery, Washington, DC Jul 2014 - Nov 2016FounderLaunched a peer-to-peer food delivery service which coordinated deliveries with class schedules for over 60 student couriers, servicing over a dozen restaurants; Designed and built applications using Xcode (Swift), Parse, and Stripe for payments EDUCATIONGeorgetown University McDonough School of Business, Class of 2017 Bachelor of Science in Business AdministrationSKILLSUser Experience Design (Figma), User Research, Experimentation (A/B Testing, Conversion Rate Optimization), Data Analytics (Mixpanel, BI Tools, SQL), Scrum (Jira, Asana), Web Development (HTML, CSS, JavaScript React)

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