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Candidate's Name
Atlanta, GA Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLECAREER PROFILEA marketing and communications professional, well-equipped to drive impactful marketing strategies through a robust foundation in media production and versatile skill sets. Proficient in social media management, storytelling, and crafting engaging voice and video content. A track record of fueling innovative marketing campaigns and developing captivating narratives that resonate across multiple digital platforms: Expertise: Adobe Creative Cloud, Adobe Premiere, Adobe Audition, Canva, Access, Excel, PowerPoint, Publisher, and Mailchimp. Social Media Platforms (Instagram,Facebook,TikTok, LinkedIn, and YouTube)EDUCATIONUniversity of West Georgia, Carrollton, GA May 2022Bachelors of Science in Mass CommunicationsConcentration in Journalism and a Minor in MarketingGPA: 3.3Alpha Kappa Alpha, Inc.EXPERIENCEAtlanta Personal Injury Law Group, Roswell, GA May 2023 -PresentMarketing and Business Development CoordinatorCollaborates closely with the owner to strategize and develop comprehensive short- and long-range marketing plans, utilizing data-driven insights to ensure revenue targets were not only met but exceeded.Analyses markets, financials, technological, and demographic factors, leveraging insights to swiftly identify and capitalize on emerging opportunities.Proposes and implements new marketing ideas and strategies based on informed data analysis, ensuring a proactive approach with ideas pre-planned 30 days in advanceEvaluates lead generation outcomes and client conversions to assess the effectiveness of marketing strategies, enabling informed decisions on overcoming challenges and maximizing opportunities for business growth.Manages the firms CRM systems and directs advertising and promotional activities, orchestrating direct mail, email newsletters, client surveys, and online reviews across various platforms.Ensured up-to-date website content, managed blogs, monitored website performance, and collaborated with external vendors for SEO and PPC strategies, tracking metrics and delivering comprehensive marketing reports to stakeholders.Red Cube Creative. Carrollton GA May 2022 - May 2023Project ManagerOrchestrated and managed a comprehensive social media strategy across multiple platforms, driving engagement and increasing followers.Crafted and scheduled compelling content, consistently maintaining brand voice and identity while ensuring timely and engaging posts.Acted as the primary point of contact for clients, fostering strong relationships and ensuring needs are met or exceeded.Provided invaluable support during on-set productions, collaborating seamlessly with teams to ensure smooth shoot operations.True-Liif, Inc., Carrollton, GA October 2021- May 2022Media Production InternSpearheaded the production and development of compelling narratives across diverse digital platforms, including podcasts, social media, fundraising initiatives, and various digital mediums, resulting in increased engagement.Conducted in-depth research using a wide array of sources, leveraging video archives, internet resources, and library archives, ensuring comprehensive and well-informed content development that resonated with the target audience.Operated seamlessly as a versatile writer, director, and editor within digital media production, collaborating closely with the organization director to ensure project coherence and success.Managed pivotal aspects of production, encompassing sound, lighting, camera operations, editing, and postproduction, ensuring high-quality content delivery and a seamless final product aligned with organizational objectives and standards.Produced and meticulously edited video content in adherence to the organization's guidelines and standards, optimizing content for online channels.Ollie and Panda Films, Thomasville, Ga August 2015  May 2016On-Set InternLed comprehensive research efforts on diverse subjects, employing varied resources and methodologies to ensure content accuracy and depth, facilitating informed storytelling and content creation.Worked within a team and alongside interns to ideate and pitch compelling story concepts, contributing innovative ideas that resonated with the target audience and bolstered content diversity.Managed interviews, executed shooting, editing, and timely delivery of locally-focused content, effectively showcased on the website and social media platforms.PRACTICUM EXPERIENCEUniversity of West Georgia, Carrollton, GA August 2021  December 2021WUTV PracticumConceptualized and produced six impactful news stories within a practicum setting, undertaking responsibilities encompassing writing, editing, filming, and production, resulting in engaging campus-centric content.Hands-on involvement at WUTV, the campus television station, covering diverse roles including anchoring, directing, editing, and proficient operation of field and studio cameras, contributing significantly to the station's broadcast quality and content diversity.