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Click here or scroll down to respond to this candidateBahaa Fatairy - CVPR and Communications ConsultantEmail: EMAIL AVAILABLEMarital Status: MarriedNationality: LebaneseMobile: PHONE NUMBER AVAILABLEDate of Birth: 11 March, 1984Current address: 7092 Spring Garden Drive #201, Springfield, VA 22150 - United StatesOVERVIEWA passionate and self-motivated PR and communications professional with a strong background in strategic public relations, marketing, business development, and corporate communications, I have over 16 years of experience directing high-impact PR campaigns for clients in the private and public sector. Over the course of my career, Ive managed PR and communications for organizations from a broad range of industry sectors, and have helmed several award-winning marketing initiatives that have helped add visible, demonstrable value to the clients business.PROFESSIONAL EXPERIENCEExternal Communications Lead, Sanofi Greater Gulf (October 2021 February 2024)At my current role with Sanofi, the global leading Pharmaceutical and healthcare provider, I am managing the external communications for the Greater Gulf region which includes (Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait and Oman).My main scope of work is planning, managing, leading, and coordinating with 4 different GBUs at Sanofi Greater Gulf (Specialty Care, General Medicine, Vaccines and Consumer Health) to communicate externally through mainstream media, social media, and proactive activities on their planned or ad-hock projects throughout the year.By being part of the communications and CSR team, my responsibilities are not limited to planning and executing the external communication of the GBUs projects, whereas it also includes:Managing third party agencies (PR and Social Media agencies, creative agencies, Media monitoring agencies and suppliers)Developing and managing the regional communications strategic KPIs, following Sanofis Global strategy for Communication and the entire GBUsDealing with other Business units, such as: Procurement, Public Affairs, regulatory, and others.Supporting on Internal communication as part of the teamSupporting on CSR activities as part of the teamPR and Communications Consultant, Alef Publishing and Media, Riyadh, Saudi Arabia (June 2019 April 2021)As a PR and Communications Consultant in an award-winning agency in Saudi Arabia with a major focus on corporate and Governmental clients.Leading a team of PR coordinators, media relations and editors to ensure the daily and monthly activities are executed professionally as per the clients' Marketing and Communications strategy in the local market and regionally, Moreover, approaching for new Business and drafting the financial and technical proposals for submission.At this role, I led an in-house team at Saudi Ministry of Transport to ensure the following:Developing a strategic PR and Communications Plan with the roadmap, media audits and tactics of executionDeveloping key messages and fact sheetsFollowing the guidelines of MoT Marketing and Communications departmentSetting up a monthly plan for the Ministry PR and Media activitiesNew suggestions of ideas for internal and external CommunicationsMedia briefing and coordinating for specific eventsCoordinating internally with MoT Head of departments and seniorsGuiding and leading the team for executing professionally the tasks, such as:Plan executing and securing results.Editing and translating.Graphic design and creativity.Social media.Photography and videography.News circulation and media relationsMedia monitoring, evaluating, and reporting.Senior Account Manager, TOH Public Relations, Dubai (November 2018 June 2019)As a senior Account manager in an award PR agency, I am handling and managing the client daily communications along with the strategy and marketing plans. I am managing the corporate team and part of other teams working for global brands such as: Airbnb, Skyscanner, The Heart Of Europe Island, Philip Morris and HTMi Dubai Hospitality and Tourism Management Institute Dubai Campus. My daily tasks are:Daily Communications with clients to make sure myself and the team meeting their KPIs as per their Scope of Work agreed on.Managing and delivering as a strategic Consultant to better guide the clients on the best scenarios to reach their target audience and maximise their exposure in the UAE and the entire region.Preparing the daily tasks for my team and planning aheadBriefing, structuring and proofreading the editorial tasks for press articles to be convincible in terms of media coverage.Preparing Marketing strategy plan with tactics to lead to a successful campaign.Launching huge occasions for my clients such as Airbnb and HTMi Dubai for instance:Arabic website launchHTMi Dubai Campus openingHandling media invitations and connecting with local and regional media by targeting Tier A mediaGuiding, briefing and negotiating with suppliers when it comes to specific digital marketing campaigns such as:Bloggers and InfluencersOutdoor AdvertisingOnline and offline advertisingE-invitations and newslettersSEO and SEMBlogs and LinkedIn reachSocial Media Campaigns and online competitionsFounder of Dubai Based PR Agency, "BR Communications", Dubai (Dec 2013 October 2018)As the Founder, I have been responsible for driving the day-to-day operations of the agency since its inception in late 2013. This has included building and growing the team from scratch, generating new business opportunities and setting a clear strategic direction for the business, in addition to overseeing client relations. By bringing my marketing communications expertise and leadership skills to bear, Ive been able to rapidly scale the agencys business and build a robust client base within a short span of time, successfully securing over 15 retainer agreements including with leading firms such as Karcher, Sage Middle East, Draw Link Group Cayan Group, Shaikhani Group, Elite Agro and more.I have driven the agency to win 2 awards in 2014 as Best New Business in 2014 by stars of Business awards ceremony organized by the most well-known media group in UAE and Pan Arab (CPI Media Group). In addition to the recognition the agency received as Best Marketing Consultancy in 2017 by MEA Markets.PR and Business Development Manager, Genesis Consulting Middle East, Dubai (Nov 2011 Dec 2013)In this role, I was responsible for strategy, business development and relationships with clients. In addition to leading the agencys initiatives aimed at driving business growth and profitability, my mandate extended to developing and executing research-based PR and communications strategies that contributed to increased brand awareness, reputation and sales for clients.Assistant PR Manager, Orient Planet PR & Marketing Consultancy, Dubai (Jul 2008 June 2011)As Assistant PR Manager, I worked closely with the PR Manager in overseeing all aspects of public and media relations including designing and implementing communications plans and strategies that positively influence client visibility. During my three years at Orient Planet, I led product and service launches for clients from a diverse range of sectors such as real estate, technology, logistics, hospitality, education and healthcare, securing consistently positive press coverage.EDUCATIONBachelor of Business Administration Major (Hotel Management and Tourism) (2003-2008), with grade 2.8/4 from Notre Dame University, LebanonSKILLSMicrosoft office 365Managerial skillsCommunication SkillsCommunications strategy and planningPublic RelationsMedia Relations on regional levelLANGUAGEEnglish and Arabic Fluent in Writing, Speaking and CommunicatingREFERENCEAvailable upon request |
