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Title Director of Sales
Target Location US-FL-Winter Garden
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Candidate's Name  1MICHAEL A. ROBLES1-Street Address -550-4285 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLE SALES AND GROWTH LEADER, PMP- CLSSGBExecutive Leader Business Development Strategic Planning Recruiting Training Financial Management Advertising Social Media Marketing Budgets Process Improvement Lead Generation Event Management Customer Acquisition Strategies Marketing Strategy Project Management Team Building CRM Consulting Competitive Analysis Growth Strategies KPI Execution Hunter Dedicated Sales and Growth Leader with over 20+ years of extensive leadership experience across diverse industries. Proven expertise and track record in surpassing revenue goals. Seeking Leadership roles to drive business expansion and culture reimagining. EXPERTISE IN Exceeding Goals with Tenacity: Awarded multiple prestigious awards for surpassing budgets, ranking #1 in the region, and known for breaking records. Awarded Management Grit award during Pandemic times. Strategic Revenue Development: Building robust sales processes, implementing best practices in selling, identifying, and capturing new revenue opportunities to increase sales pipelines. Recognized for generating over $120M in yearly revenue. Collaborative Leadership: Working with multiple departments as one unit. We not me! Mediator of sandbox and round table team discussions working in harmony with a focus on customer-centric methodologies. Data-Driven Decision Making: Proficient in the construction of Key Performance Indicators (KPIs), accurate forecasting, budgeting, and methodological selection for data-driven decision-making. Hunter: Creative methods to prospect and capture long meaningful relationships. Territory Development and mastership. Able to research and filter business that brings multi-million-dollar revenue opportunities. Multiple industry expertise. PROFESSIONAL EXPERIENCEImperium Group Orlando, FloridaImperium Group, a global software company, provides a unique platform, accessible tools, and PR services for entrepreneurs, artists, and small to medium sized companies. Founded in 2018, Imperium has simplified the public relations industry, providing clients with unique, high-quality, and quick results. Based in Orlando servicing the nation and all time zones.Director of Sales Media and Public Relations April 2023- July 2024(Contracted Remote) Guiding B2B and B2C to marketing and public relations strategies using AI, AR, MR software tools, resulting in increased brand visibility and client engagement to aid in SEO auditing and ROI analytics. Developing Florida territory, implementing effective processes and procedures to capture maximized revenue opportunities. Servicing SaaS opportunities connecting AI systems with in-house copywriters. Managing lead generation and conversion through various digital channels, achieving a 20% increase in conversion rates within the first quarter of employment. Candidate's Name  2 Optimizing online campaigns on various local and regional media platforms, contributing to a 30% growth in online engagement. Facilitating UX / UI of new and existing websites, resulting in 25% increase in organic media exposure. Successfully cultivated enterprise sales, captured subscription memberships, and driving 40% growth in recurring revenue.Wyndham Destinations Colorado, Utah, Texas, and Florida Wyndham Destinations is the world's largest vacation ownership business with more than 245 vacation club resorts around the world.Regional Director of Sales & Marketing May 2016  June 2022, Feb 2024 - Present Spearheaded the functions of sales and marketing with the accountabilities of formulating sales budget, sales forecasting, and identifying multi-million-dollar revenue opportunities by balancing incoming arrivals with staffing needs, and conversion reports to average sales per transaction. Oversaw the sales operations across the regions of Steamboat Springs, CO, and Park City Utah, and mentored Pagosa, CO utilizing CRM Salesforce software. Trained and mentored Sales & Marketing Associates and Multi-Department Managers, implemented best practices, and fostered a high-performance culture for improving productivity. Turned around the business operations by instituting effective processes, utilizing Salesforce(Journey) setting up the structure and personnel, and training teams on best practices to exceed profitability by 158%. Created ATX pulse (Heartbeat of Texas) for facilitating inter-departmental collaboration and communication. Won the Management Grit Award throughout the COVID-19 pandemic period. Promoted from initial hire to the Director rank within less than three years. Achieved Rookie of the Year in 2016 and 2017 Manager of the year. Led several teams of 10 sales agents and realized multi-million-dollar revenue opportunities by using a wide range of selling approaches for negotiation and closure of deals. Achieved over $2M/team of revenue/month consistently by breaking monthly quotas into 10 days goals to focus on.Defender Direct Texas, CaliforniaDefender Direct is a leader in the home security industry, providing safety and peace of mind to more than 1.5 million families.Senior Sales Leader December 2014  April 2016Trained consultants on best practices and efficient selling to maximize revenue opportunities. Enhanced operational efficiencies company-wide and created, developed, and submitted timely and accurate documentation for new account paperwork and sales reports. Increased average sales per transaction from $850 to $3600-$4200, resulting in ranked #1 Sales in the branch and top 10 in the nation in the first year. Offered a promotion straight from Sales to the Director position for maintaining and exceeding productivity and quality service level agreements. Maintained and exceeded productivity and quality service level agreements project-wide, overseeing new workflow, policy, and procedure implementation. Candidate's Name  3Direct Lending MichiganDirect Lending was the #2 provider of financial mortgages services catering to the subprime and prime markets.North America Sales Director (TMS) and Diversity Influencer July 2002-September 2007 Directed all operations of 90 loan officers, 6 managers, 12 telemarketers, 4 assistants, and 6 processors licensed in 14 states with 19 net branches. Devised and implemented annual business and marketing plans along with budgets and accurate sales forecasts. Piloted the creation and establishment of internal branch office procedures to meet and exceed changing regulatory requirements and internal policies. Continuously surpassed production goals by dispensing client referrals to all lines of business. Extensive efforts and success were recognized as a Top Performer for three years. Selected Achievements: Controlled all elements of the execution, administration, and organization of key job fairs that drove company employment growth from 12 employees to 118 employees opening 19 net branches across 14 states, maintaining cost, and significantly increasing revenue. PRECEDING ASSIGNMENTSProductions Plus  The Talent Shop, Greater Detroit Area Thespian, Model, Product Specialist, Toyota Ambassador December 2007  March 2014EDUCATION Associate of Arts (AA), Business Management, Oakland Community College Western Michigan University, Business Management, Kalamazoo Campus, 1 year attendance, withdrew due to family obligations. 75 Certifications, Business Management, Project Management, Lien Six Sigma Green Belt, Organizational Thought Leadership, Customer Relationship Management Professional Real Estate Florida License, 2024HONORS & AWARDSManagement Grit Award, 2020 4X Capital Club Management Award, 2019 6X Capital Club Legend Status Award, 2018 Pinnacle, 2017 9X Lone Star Top Producer, 2016 Top Sales in Branch, 2014 Top Talent, 2014 KEY ATTRIBUTESStrategic Sales Plans Budgets Salesforce Marketing Management Leadership Sales Management Modeling Cold Calling Social Networking Business Expansion Marketing Plans Revenue Growth Competitive Mapping Strategy Selling Sales Force Development Communications Technical Product Sales Operations Policies & Procedures Sales Operations Social Media Diversity Coordinator Screen Actors Guild Member Business Planning Branch Management Expansion Multi-Site Negotiations Multiple Projects Teams Lien Six Sigma Green Belt Project Management Public Relations AI Marketing Media Training Leadership Coaching KPI Management Hunter

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