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2405 N Salem Ln., Round Lake Beach IL 60073PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLEEMAIL AVAILABLE Portfolio: projectfive.net JARED HERTZKEWORK HISTORYART SUPERVISOR - BOUNDLESS LIFE Remote, Nov. Street Address   Oct. 2023Strategically concepted and designed integrated marketing campaigns for successful product launches, encompassing dynamic print and digital sales aids, responsive websites, and comprehensive brand guidelinesE mployed brand storytelling and data visualization for impactful communication SENIOR ART DIRECTOR - TRIPP LITE Chicago, IL, June 2019  Nov. 2021Innovatively designed engagement-increasing marketing materials for print, website content, banner ads, digital marketing, and dynamic PowerPointsCollaborated with cross-functional teams to deliver compelling content FREELANCE ART DIRECTOR Chicago, IL, Aug. 2017  June 2019Concepted and designed marketing materials for a diverse range of clients, including print, banner ads, and website content. Demonstrated adaptability to the clients needs SENIOR ART DIRECTOR - PUROHIT NAVIGATION Chicago, IL, Sept. 2015  July 2017Successfully launched 3 products, managing integrated print and digital design campaigns from concept to executionConcepted and designed comprehensive marketing materials, spanning print and digital sales aids, direct mail, responsive websites, email campaigns, banner ads, landing pages, and comprehensive brand style guidesSENIOR ART DIRECTOR - FINGERPAINT Saratoga Springs, NY, March 2013 - June 2015Innovatively designed and art directed 2 product launches, overseeing the creation of core marketing assets, including print sales aids, print collateral, digital aids, email campaigns, responsive website design, landing pages, packaging, and logos.-The first pharma launch exceeding sales goals in product in the first 6 months L ed 2 product rebrandings and executed creative overhauls with innovative designDesigned and led a team for 2 trade show experiential designs optimized for interactivity Encouraged a collaborative team culture based on creative problem solving and innovation SENIOR ART DIRECTOR - ABELSON TAYLOR Chicago, IL, March 1997 - Sept. 2012Directed design development for 3 brands, each with over $1 billion in salesConcepted and designed 3 product launches and 7 product rebrandsLed teams in creating sales-driven campaigns, spanning print design, dimensional mail, direct mail, websites, multimedia, trade show attractions, and emerging technologies AWARDSIN AWE Silver AwardRxClub Gold Award9 RxClub Awards of Excellence2 ADDY AwardsDavey AwardEDUCATIONB achelor of Fine ArtsUniversity of Northern IowaSKILLSCreative ConceptualizationConcept ArtBrand StrategyIntegrated MarketingCreative CollaborationCreative MentorTeam LeadershipArt DirectionGraphic DesignData VisualizationInfographicsProduct LaunchTypographyPhoto DirectionPhoto RetouchingStoryboardsWireframesAdobe Creative Suite:InDesign, Illustrator,Photoshop, AcrobatAI: Midjourney, Leonardo.aiSketch, PowerPointMac, PCSENIOR ART DIRECTORAccomplished Creative with 25+ years of design experience crafting impactful brand experiences. Leveraging STRATEGIC THINKING and CREATIVE IMPACT, I lead creative teams to develop and deliver integrated advertising campaigns and product launches that resonate with target audiences and drive measurable brand growth.