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Click here or scroll down to respond to this candidateCandidate's Name
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Marketing Executive
Results-driven marketing professional with a proven track record of driving revenue growth and
enhancing brand presence through innovative strategies. Extensive experience across various
sectors, including finance, education, retail, and research. Skilled in digital and traditional
marketing, market research, sales improvements, communications, and team leadership.
Core Competencies:
Digital Marketing
Traditional Marketing
Market Research: Consumer Products, Pharmaceuticals 1:1
Customer Satisfaction Surveys
Sales Improvements
Internal and External Communications
Staff Management
Web Development
Social Media & Content Marketing
Professional Experience
Slumberland Furniture, Mexico, MO
Marketing & Sales Director | 2023 to Present
Increased sales by 20%: Implemented targeted marketing campaigns and optimized
sales strategies.
Boosted market presence by 35%: Led strategic advertising initiatives, enhancing brand
recognition and customer engagement.
Cultivated high-performing team: Developed a sales team that consistently surpassed
targets, fostering a culture of excellence.
Information Management & Securities, L.L.C., Mexico, MO
Marketing & Sales Director | 2018 to 2023
Surpassed sales targets: Increased net sales to over $400,000, a 33% growth from the
previous year, through successful rebranding and innovative marketing strategies.
Enhanced online visibility: Increased web sessions by 99.5%, organic search traffic by
81.6%, and social media web traffic by 148%.
Improved SEO performance: Developed and managed content leading to higher search
engine rankings and increased traffic.
Landmark Bank (Presently Simmons Bank), Columbia, MO
Marketing Manager | 2011 to 2018
Grew organic search traffic by 30% annually: Through strategic SEO campaigns.
Increased paid search traffic by 360%: Implemented PPC campaigns within 18 months.
Expanded social media presence by 273%: Leveraged targeted content and interactive
campaigns.
Missouri Military Academy, Mexico, MO
Director of Communications | 2006 to 2011
Increased inquiries by 80%: Introduced new advertising practices, resulting in higher
engagement.
Enhanced brand image: Developed cohesive marketing materials and strategies.
Streamlined communications: Collaborated with key offices for consistent internal and
external messaging.
Build-A-Bear Workshop, St. Louis, MO
Merchandise Manager | 2002 to 2006
Exceeded sales goals: Led team to surpass monthly and annual targets through refined
sales techniques.
Optimized inventory management: Identified prime retail location, contributing to
market share growth.
Improved customer satisfaction: Ensured a delightful shopping experience, fostering
loyalty.
Peters Marketing Research, Inc., St. Louis, MO
Research Center Assistant Director | 1998 to 2002
Increased repeat business: Cultivated relationships with key stakeholders.
Led qualitative research projects: Ensured high-quality data collection and analysis.
Developed new website: Improved online presence and customer engagement.
Volunteer Activities
Mexico Jaycees: Community Development VP, Executive Board Member; honored as
2010 New Member of the Year.
Mexico YMCA: Soccer Coach.
Mexico Sports Authority: President, Board Member, Baseball Coach.
Mexico High School Band Parents Board: President, Treasurer, Board Member.
Mexico Kiwanis: Active Member.
Education
Masters Business Administration
William Woods University, Fulton, MO
B.S. Business Administration, Marketing
Hannibal LaGrange University, Hannibal, MO
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