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Click here or scroll down to respond to this candidateCandidate's Name
Herndon, VA Street Address PHONE NUMBER AVAILABLEEMAIL AVAILABLEPROFESSIONAL SUMMARYWith over 8 years of dedicated experience in eCommerce merchandising and catalogue management, I possess comprehensive expertise in the field. My proficiency extends to implementing eCommerce best practices, orchestrating end-to-end eCommerce management, and navigating various category dynamics. Exposure to global best practices has fortified my abilities, positioning me as a valuable asset to any eCommerce team.SKILLS Proficient in Microsoft suite (Excel, Word, PowerPoint) Strong data analysis & interpretation skills. Excellent attention to detail & accuracy. Ability to adapt quickly to new technologies & software. WORK HISTORYSenior Product Specialist (eCommerce) at Jockey India, Bengaluru February 2018 April 2023 Successfully led and managed the catalogue team and agencies, providing guidance and support to ensure effective planning and execution of product launches that resulted in increased sales and customer satisfaction. Demonstrated attention to detail by managing and maintaining the Jockey style master and product master, ensuring accuracy and consistency in product information, leading to improved customer experience. Implemented efficient processes for updating and maintaining the product catalogue, resulting in improved accuracy and completeness of product information, reducing errors and customer complaints by 10%. Ensured compliance with brand guidelines, quality standards, and legal requirements in all product launches and promotional activities, maintaining the brand integrity and reputation. Effectively oversaw the implementation of product display pages (PDP) on the Jockey brand website and partner platforms, ensuring smooth operations and seamless customer experience. Collaborated closely with the marketing team to drive online promotions and marketing campaigns, ensuring alignment with target customer preferences through strategic product curation, meticulous inventory planning, and timely style launches. Collaborated with SEO vendors to implement technical SEO for site enhancements, such as image compression for faster page speeds and improved site architecture for smoother customer navigation. These efforts led to an impressive 20% increase in conversion rates. Liaised with our developer agency to ensure seamless shopping experiences by addressing shopping feeds and API issues.Page 2 Actively engaged in assessing website traffic trends using methods like time and location analysis, content evaluation, examining mobile and desktop user behavior, conducting A/B tests, and other relevant metrics. Conducted regular meetings and reviews with the catalogue team and agencies to assess performance, track progress, and successfully address any issues or challenges, resulting in enhanced team performance and productivity. Established a collaborative relationship between the E-commerce team and Planning, Marketing, and Buying teams, fostering effective communication and coordination for smooth product launches and improved business outcomes. Successfully acted as a single point of contact (SPOC) for the eCom team during the integration of the Product Lifecycle Management (PLM) tool, ensuring successful implementation and seamless transition. Successfully collaborated with the Brand Planning team and B2B/B2C partners to effectively communicate and execute the Open-to-Buy (OTB) plan for new styles and style changes/upgrades, leading to improved inventory management and increased sales. Assumed a pivotal role in managing reporting and analytics. This included supervising a weekly monitoring system that tracked the introduction of new styles, the status of listings, updates to inventory, and the performance of sales across various categories. eCommerce Merchandiser at Indusdiva (Zing ecommerce), Bengaluru August 2014 February 2018 Successfully onboarded new vendors and managed the product information for cataloguing on partner platforms, expanding the product assortment and improving customer choices. Developed and implemented plans to optimize the product assortment based on customer preferences, market trends, and competitor analysis, resulting in increased sales and customer satisfaction. Provided valuable support to the team in conducting ongoing site quality assurance and product activations, ensuring a seamless and error-free customer experience. Monitored the site for bugs and collaborated with cross-functional teams to resolve content and product catalogue-related issues, leading to improved website performance and customer satisfaction. Executed digital merchandising and catalogue operations to increase conversions and achieve sales targets, resulting in improved revenue generation. Coordinated photoshoots with external studios, ensuring adherence to industry best practices, resulting in high-quality product images that improved customer engagement and conversions. Assisted the Manager in preparing sales, replenishment, and reconciliation reports on an ad hoc basis, supporting business decision-making, and ensuring accurate inventory management.EducationBACHELOR OF TEXTILE DESIGN (B.DES)TEXTILE STUDIES, MERCHANDISING & MARKETINGFROM NIFT (NATIONAL INSTITUTE OF FASHION TECHNOLOGY) - INDIA, AUGUST 2010 - JULY 2014 |
