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Click here or scroll down to respond to this candidateCandidate's Name
With over 20 years of experience, I'm a seasoned marketing expert specializing in strategic planning, trade/omni-channel marketing, project management, and e-com/digital integration. I've honed my skills in brand and retail marketing with major international brands such as adidas, Under Armour, and Foot Locker. My career journey includes roles as director of marketing at Spira Fitness & Wellness Club, senior omni-channel marketing at adidas, head of marketing at Under Armour, and brand retail marketing manager at Foot Locker. My educational background consists out of a postgraduate honors bachelors degree in Bus. Admin. & Marketing (B. Tech (Hons)), an undergraduate bachelors degree in Bus. Man. & Marketing (B. Com), and a Diploma in social media and digital marketing. J O D I E L O U WOMNI-CHANNEL MARKETING EXPERTAustin, TexasPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEEDUCATIONDip. Digital Marketing & Social MediaVega College2017Diploma in Supply Chain ManagementCape Peninsula University of Technologies2009Bachelors of Technology (Hons)(Business. Admin. & Marketing)Cape Peninsula University of Technologies2008Bachelors of Commerce (Business.Admin. & Marketing)Oxford Brookes, Damelin2006Diploma in Sales & Marketing(1st class honors)Damelin2001Diploma in Business. Admin. &Marketing (Cum Laude)Damelin1999Diploma in Human Movement Science &Exercise StudiesExercise Teachers Academy1998PROFESSIONAL PROFILECONTACTWORK EXPERIENCEDIRECTOR OF MARKETINGSpira Fitness & Wellness Club / Al Forsan International Sports Resort 2023 current Leading the marketing function of Spira Club, an 80,000 sqft premium fitness and wellness facility commissioned by the Abu Dhabi Executive Council. Spearheading and managing four specialized agencies to develop and execute an impactful launch strategy, positioning Spira as a pioneering fitness and wellness brand within the UAE. Implementing innovative digital and activation marketing campaigns to elevate brand awareness and lead generations. Formulating and executing a dynamic digital strategy aimed at establishing Spira as a prominent figure in the GCC fitness landscape.SENIOR OMNI-CHANNEL MARKETING MANAGER (B2B/WHOLESALE) adidas (MENA)2019 2022 Led a team of 5 marketing professionals, supporting adidas' B2B/wholesale partners across the MENA region. Managed a budget of USD5.5mil supporting 670 doors and 25 e-commerce sites, spanning over 15 key MENA markets. Planned and executed bi-annual growth strategies, collaborated with senior stakeholders to achieve growth KPIs, aligned partner calendars with global launches, and executed customized consumer journeys.SENIOR TRADE MARKETING MANAGERCoty (Africa)2017 2019 Supported 11 distributors across 54 African markets in trade marketing and visual merchandising for Coty's luxury fragrance portfolio, such as Gucci, Hugo Boss, Burberry, Calvin Klein, etc. Developed category growth strategies, channel plans, and promotional programs while managing third-party suppliers and implementing trade and launch programs. HEAD OF MARKETINGUnder Armour (GCC)2016 2017 Led a 10-member team overseeing visual merchandising, brand communications, sponsorship & partnership programs, and trade marketing across all channels. Managed a USD5 million Marketing Working Budget, in collaboration with global teams in Baltimore and Panama, while ensuring a positive ROI and executing impactful brand activations which were aligned with Under Armour's product category strategies.Candidate's Name
BRAND RETAIL MARKETING MANAGERFoot Locker (ME)2013 2016 Directed all marketing operations, promotions, and product launches. Responsible for annual budgets of USD2.3mil for Foot Locker and Kids Foot Locker Middle East, servicing approximately 30 doors across 6 markets Collaborated with global teams in New York and Amsterdam, aligning on seasonal strategies and conducting training during annual international business trips. Liaised with internal corporate marketing teams and external agencies to ensure compliance with Alshaya's guidelines while ensuring maximize brand optimization and commercial growth.CO-FOUNDER & BRAND DIRECTORRockets Compression Garments2002 2013 Co-founder and brand director of Rockets Compression Garments, overseeing sports, fitness, and wellness product distribution through wholesale, DTC, and e-commerce channels. Led product launches, managed the promotional calendar, developed financial plans, conducted market analysis, recruited & onboarded distributing agencies, and supervised product R&D activities.OPERATIONS MANAGERSports Science Institute of SA1996 2002 Directed daily operations, implemented strategies, managed P&L, and optimized workflows for organizational efficiency.Marketing ManagementCommunications ManagementStakeholder EngagementBrand Management & DevelopmentStrategy Development & ExecutionBudget Management, Planning &ExecutionProject ManagementBusiness DevelopmentKPI DrivenTraining, Coaching & MentoringSocial Media ManagementBusiness PlanningSearch Engine OptimizationMedia & Public RelationsCustomer Relationship ManagementStrategic PlanningSKILLSHigh-Performance LeadershipAccountabilityCreativePositive AttitudeResponsible & ReliableTime ManagementCommunication SkillsProactiveProblem SolvingResilienceIntegrityATTRIBUTESMARKETING CONSULTANTTalents Experiences (2022)Pro bono strategic marketing planningPART-TIME LECTURERDamelin (2017 2018)Part-time lecturer to final year bachelors of commerce students PROJECT MANAGERTraction Projects (2012 2013)Designed and implemented projects and SMME programs endorsed by South Africa's economic development policies and government growth initiatives. Sean van WykSnr. Sales Director at adidas GCCPHONE NUMBER AVAILABLEJames EmmensSnr. Sales Manager at adidas MENA (Wholesale/B2B)PHONE NUMBER AVAILABLEKarissa BautistaSenior Omni-channel Marketing Manager at adidas MENAPHONE NUMBER AVAILABLEFREELANCE ROLESREFERENCES |
