| | | 20,000+ Fresh Resumes Monthly | |
|
|
| | Related Resumes Corporate Communication. Especialist in Management. CRM, Goalsbo Birmingham, MI Communications, Public Relations, Media Relations Detroit, MI Account Executive Public Relations Warren, MI Social Media Public Relations Livonia, MI -Part Communication Warren, MI Marketing & Communications Intern Belleville, MI Administrative Coordinator Public Relations aecurity guard Detroit, MI |
|
Click here or scroll down to respond to this candidateCandidate's Name , MI 48188 PHONE NUMBER AVAILABLE EMAIL AVAILABLEHighly creative and entrepreneurial professional with 15+ years of Corporate Communications experience leading the development and execution of Strategic Communications, Media Relations, Press Relations, and B2B and B2C Sales Strategies for companies in the gastronomy, tourism, hospitality, entertainment, and cultural arenas. A dynamic leader with extensive experience working with media companies, advertising agencies, and public relations agencies to drive clients brand awareness and improve their public images. Excellent communication, problem-solving, and organizational skills. Fluent in English and Portuguese. Advanced Spanish. PROFESSIONAL EXPERIENCEACCESS Dearborn, MI Deputy Director of Marketing & Communications (Acting Director Q2 2024 - Present) 03/2023 Present Provided leadership in day-to-day operations, mentoring, and supervision of a high-performing team, ensuring successful execution of marketing and communication strategies. Developed creative, budget-conscious, and culturally inclusive strategies and campaigns, servicing over 10 departments and 120 programs within the organization. Established efficient workflows, routines, and protocols to optimize team performance and productivity. Developed and implemented comprehensive marketing plans, including yearly strategies and project-specific initiatives. Introduced project management tools and platforms to facilitate seamless collaboration and communication within the team. Collaborated in the creation of internal communication and branding strategies aimed at unifying various departments within ACCESS. Coordinated efforts to establish consistent messaging and branding across the organization. Conducted the selection process for new team members, ensuring the recruitment of qualified individuals who contribute to the team's success. Provided support and guidance to team members, fostering a collaborative and inclusive work environment. Orchestrated several major events annually from a marketing and communications standpoint. Managed event communication logistics, developed assets, scripted presentations, supervised video editing, and supported the Development Department in fundraising efforts. Developed overarching yearly strategies for institutional communication, branding, and media outreach to align with organizational objectives. Stepped in as Acting Director starting Q2 2024 to present, ensuring a smooth transition and maintaining the departments performance without disruption.American Interiors Novi, MI Communications Specialist 07/2022 03/2023 Created and applied cross-medium Change Communication plans for different clients, developing customized solutions according to company culture and leadership goals. Facilitated client-facing, change communication progress meetings and visioning workshops; supported client relocation events. Translated data analytics into workplace themes and insights; led continuous improvement projects to enhance communications processes. Created Client Journey Maps to uncover pain points, systematize processes, and improve customer experience. Improved change management communication strategies while designing and executing innovative collaterals, plans, and artifacts. Developed content, copy, manuals, and scripts as well as customized full training projects for the sales and business development team to further assess services. Planned, coordinated, and executed corporate events within specific industry segments to strengthen partnerships with vendors, clients, and prospects. Plan, coordinate, and execute corporate events within specific industry segments to strengthen partnerships with vendors, clients, and prospects, generating great results. Developed a communication plan for a company-wide rollout of new features for the Order Management Software in collaboration with the Director of Process & Strategy, Controller, and COO. Dwellings Michigan Plymouth, MI Real Estate Agent 06/2021 05/2022Gaucho Steakhouse Northville, MI General Manager 08/2020 05/2021iTrip Vacations Orlando, FL Independent Consultant & Business Developer 04/2019 04/2020 Built and developed a network of solid relationships with real estate agents, CPAs, brokers, lenders, and HOAs, among other industry players to increase referrals for the company. Designed a social media plan for the franchise and attended industry events and trade shows, building relationships with guests and clients, especially foreigners. Developed proprietary branded material for prospecting, mailings, and email marketing in 3 languages to build sales channels and drive new business development.Tratto Comunicao Integrada Brazil Corporate Communications Director 10/2007 03/2019 Directed a successful corporate communications agency, consistently increasing revenue growth by 20% per year. Built and maintained relationships with 50+ clients from diverse sectors, including award-winning restaurants and chefs, retail businesses, health and nutrition companies, startups, tech companies, and non-profits. Spearheaded a successful project to revitalize the city marketplace CADEG by planning and executing gastronomic and cultural festivals and events that gained massive media attention, increasing visitors by 300%, reducing empty stores from 23% to 0%, and increasing real estate value by 125%. Increased commercial center Rua dos Lustres (Light District) annual revenue by 25% through a comprehensive brand repositioning campaign focused on print and digital marketing channels. Managed the design and execution of a major public relations project for an annual French culture festival, securing new sponsors such as Peugeot/Citroen, LVMH, and Air France, and boosting publicity resulting in an 800% increase in attendees. Partnered with the CEO of Chefsclub, a startup discount club for restaurants, to introduce the company to its first restaurants, contributing to its success, now with almost 1,000 associated restaurants and over 2 million users across Brazil. Led the development and implementation of corporate communications strategies, brand launch campaigns, social media, digital marketing strategies, and press releases to drive clients brand recognition and sales. Supervised, mentored, and managed public relations, media relations and outreach, advertising, digital media, and commercial teams, providing regular feedback and coaching to improve collaboration, client and stakeholder relations, and overall performance. Led weekly meetings to develop strategies for each client project, define KPIs, and review results to identify areas for improvement and ensure client satisfaction.EDUCATION Bachelor's degree in Social Communications, with a Journalism License PUC-RIO Brazil 08/2007 |
