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Click here or scroll down to respond to this candidateCandidate's Name
Account Manager (National Sales) / Director of SalesEMAIL AVAILABLE PHONE NUMBER AVAILABLELinkedIn Fairview, TXAccomplished sales leader with 15+ years of extensive experience in national and regional account management, sales leadership, retail, marketing, and strategic business development within food & beverage, FMCG, CPG, and food service industries.Adept at driving sales growth, managing cross-functional teams, and cultivating strong relationships with key stakeholders, brokers, and distributors. Demonstrated expertise in business strategy, P&L management, market analysis, and customer-centric solutions. Proficient in leveraging technology, including Salesforce, Pipedrive, Power Play, Handshake, SAP Business One, Google Apps, and Microsoft Suite, to optimize operations and enhance productivity. Certified Texas Food Safety Manager with additional training in effective marketing and strategic habits. Bilingual in English and Spanish. Recognized for innovative problem-solving, critical thinking, and the ability to adapt to changing market dynamics to achieve exceptional business results.Areas of ExpertiseStrategic Sales Planning & ExecutionNational & Regional Account ManagementBusiness Development & Growth StrategiesP&L Management & Financial AnalysisMarket Analysis & Competitive IntelligenceCustomer Relationship Management (CRM)Strategic Management & NegotiationsProduct Development & Launch StrategiesTechnology Integration for Sales OptimizationSales Forecasting & Budget ManagementCross-functional Team LeadershipBrand & Portfolio OptimizationMarket Research & Trend AnalysisTrade Show & Event RepresentationSupply Chain & Logistics OptimizationProfessional ExperienceHaider Beverage Corporation (DBA: Tweaker Energy), Dallas-Fort Worth, Texas March 2024 - PresentNational Account ManagerOversee regional sales targets and foster strategic relationships with key customers to address their needs effectively. Develop and maintain partnerships with brokers and distributors, ensuring long-term success and alignment with company objectives. Negotiate contracts and ensure brand consistency across all customer interactions.Led regional sales teams and coordinated with sales and marketing departments to optimize distribution and promotion of new products nationwide.Reactivated dormant wholesale accounts, reintegrating them into the company's active client roster.Analyzed sales data and industry trends to inform product strategies and drive revenue growth.Introduced new product items into the Texas retail-chain market, setting a precedent for expansion into additional markets.Streamlined energy drink portfolio by phasing out underperforming flavors and concentrating on top-selling products, enhancing overall brand performance.Advisory Cloud (Independent Contractor), Dallas-Fort Worth, Texas November 2018 March 2024Food & Beverage Business ConsultantConducted market research to discern consumer preferences and competitor strategies, formulating strategic plans to optimize product offerings and pricing. Spearheaded collaborative efforts with sales teams to ensure cohesive strategies and peak effectiveness. Specialized in financial analysis, utilizing sales reports and expense ratios to pinpoint areas for improvement, driving profitability and robust bottom line. Collaborated with food service manufacturers to create innovative presentations for instant seasoned rice, enhancing product appeal and marketability.Evaluated and recommended enhancements to operational processes within food and beverage establishments, focusing on inventory, supply chain, and customer service to elevate efficiency and cut costs.Reorganized customer service procedures at a local pizza chain, improving efficiency and customer satisfaction.Overhauled inventory control and restocked supply orders, resulting in streamlined operations and reduced waste.Forged connections between food-service distributors and importer-brokers, facilitating successful mediations and partnerships.ELCAFEUSA INC, New Yor, NY Miami, FL February 2016 October 2018Director of Sales,Developed and executed strategic business plans to exceed sales targets with Wholesalers, Brokers, Distributors, and Retailers. Mediated between clients and internal departments, fostering cross-functional teams and cultivating client rapport. Analyzed and presented financial performance of sales and marketing operations. Negotiated private label contracts, ensuring quality service, and overseeing invoicing, payments, and NDA agreements.Achieved 20% increase in sales profit margins by commercializing premium goods at competitive prices for newly developed gourmet products (@BonitaGourmet).Enhanced product demand forecasting and maintained optimal nationwide stock levels for dark chocolate, roasted ground coffee, gourmet-spreadable, hot sauces, and yellow corn flour.Forecasted market trends using Nielsen and IRI data, informing corporate strategies for future growth.Attended meetings, tradeshows, and conferences to represent company interests and explore industry opportunities.Nederagro (Farm-Agribusiness), Guayaquil, Ecuador August 2014 February 2016Director of SalesDirected pricing strategies and managed business line expansions to capitalize on growth opportunities. Fostered strong relationships with industry stakeholders, ensuring alignment with company commercial objectives. Spearheaded field programs to test innovative corn and soy treatment formulas, enhancing product development and market reach. Synthesized market analysis to deliver data-driven business recommendations, supporting strategic decision-making.Led go-to-market strategies that amplified sales by 18% nationwide, focusing on wholesalers and specialized crop distributors.Pioneered field-testing initiatives for new crop treatments, resulting in the adoption of advanced agricultural products.Formulated and executed commercial and marketing strategies that aligned with corporate goals, driving business growth.Provided comprehensive market analysis, leading to informed and effective adjustments in business strategy.Collaborated closely with R&D to introduce new products, ensuring a competitive edge in the agribusiness sector.Iberia Foods Corporation, New York, NY Miami, FL March 2012 May 2014Latam-Purchase / Brand ManagerDeveloped and executed an annual supply business plan to ensure the achievement of volume, margin, and profit for a diverse range of products, from fresh and frozen produce to ethnic food items. Conducted thorough analysis and management of vendor accounts to fortify business relationships and surpass company objectives. Played a pivotal role in product selection and approval, ensuring alignment with Iberia's quality standards. Collaborated closely with internal teams to facilitate new business development and product packaging redesign in sync with marketing strategies.Negotiated pricing and volume agreements with vendors, significantly enhancing profitability and partnership between Iberia Foods and its suppliers.Increased net margin by 15% through strategic vendor negotiations and cost management.Redesigned and updated the packaging image of Iberia family products in collaboration with Marketing Director.Enhanced business partnerships by establishing and maintaining a strong rapport with vendors.Contributed to reducing imported goods costs, positively impacting net margins.Represented company at business meetings and prominent food/trade shows, expanding industry presence and opportunities.PepsiCo, Guayaquil, Ecuador May 2007 March 2012Account ManagerLed development and execution of go-to-market strategies, aligning price structures with cost and margin considerations. Negotiated with global importers and distributors to define pricing structures and develop private brands. Managed international brand portfolios, ensuring compliance with legal requirements for trademark registration and sanitary permits, and oversaw distribution agreements. Coordinated with the Legal Department to secure trademarks and sanitary permits, streamlining brand establishment in new markets. Supervised distribution agreements, optimizing network efficiency and market penetration.Directed commercialization of functional beverages, increasing sales of "Natural Sparkling Mineral Water" by 22% on the US East Coast through effective collaboration with distributors and brokers.Expanded export sales department, establishing operations in the United States, Dominican Republic, Peru, and Colombia.Led the launch of "220V Energy Drink" in targeted markets, effectively enhancing product visibility and consumer reach.Forged strong relationships with stakeholders and key decision-makers, facilitating smoother market entry and product adoption.EducationMasters in Arts, Marketing Universidad del Pacifico, School of Business, Guayaquil, EcuadorBachelors in Arts, Business Administration Universidad del Pacifico, School of Business, Guayaquil, EcuadorTraining & CertificationTexas Food Safety Manager Certification, Learn2Serve, Dallas, Texas August 2023The 7 Habits of Highly Effective People, Seminar, Quito, Ecuador April 2004The 22 Immutable Laws of Marketing All Ries & Jack Trout, Seminar, Guayaquil, Ecuador April 2000 |
