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Click here or scroll down to respond to this candidateCandidate's Name
401.486.3538 _ EMAIL AVAILABLE _ https://LINKEDIN LINK AVAILABLE A proven marketing and partnerships leader with expertise in achieving growth and engagement globally by helping organizations realize their potential through a commercially driven approach powered by curiosity, collaboration, and critical thinking. PROFESSIONAL EXPERIENCEVice President, Brand Management, Entrepreneurs Organization, October 2021 - May 2024 A non-profit global membership network of over 19,000 entrepreneurs in over 80 countries. Led a team of over 20 in-house professionals plus agencies and contractors across global and regional functions including marketing, communications, digital marketing, creative, language services, and production relating to amplifying a recently re-launched brand. Oversaw strategic partnerships function for the global organization cultivating relationships for revenue generation, brand awareness, in-kind sponsorships, member benefits, and media content productions. Partners included HubSpot, StaticWaves Media, FoundersCard, and Global Entrepreneurship Network. Oversaw programmatic, events, and marketing functions for Global Student Entrepreneur Awards (GSEA by EO) with 100 student pitch competitions, in 30 countries while working with content partners to deliver episodic programming reaching a global audience. Collaborated with 10 region councils of member volunteer leaders and 10 global communities to empower them to build and support EOs brand and programming across markets in the Americas, Europe, the Middle East, and the Asia Pacific regions with a focus on excellent stakeholder management. Crafted and advocated the EO brand story, messaging framework, and visual creative through collaboration, teamwork, and influence while leveraging multiple external agencies, directing activities and funding to support. Managed annual operating budgets across brand, strategic partnerships, marcomms, and student programs, displaying strong judgment in managing and controlling expenses and providing oversight for annual partnerships revenue, over $500K. Increased EOs digital services including social media engagement across 4 global channels, website optimization, digital community engagement, and marketing automation to showcase EOs membership to drive retention and acquisition. Results included +25% social media followers per year, and YOY increases for engagement in EOs digital community platform. Utilized marketing strategies including social media, SEO optimization, customer insights, and analytics to increase brand awareness, and generate qualified and nurture leads to build a prospect pipeline to drive revenue growth. Oversaw content creation and production for EOs e-newsletters, blog, articles, website, and social media channels. Developed leadership communications including speech-writing and presentation preparations for the Chair, Chair-elect, CEO, and C-suite members including crisis communication preparedness and implementation strategies together with the Board of Directors. Created, managed, and published dashboards, and progress reports against goals, and developed success metrics across social media, PR, content engagement, and workforce readiness and production workflows. Director, Product Strategy and Partnerships, Collette, June 2018 - September 2021 A multi-channel packaged travel service provider operating globally Led the cross-functional, end-to-end partnership strategic planning process for a multi-channel packaged global travel service provider with revenues of over $200M. Architected a rolling 5-year strategic consumer product plan for business lines including market study, entry strategy, new product launches, pricing and marketing plan recommendations, resource, and investment landscape, and presented it to C-Suite for total enterprise alignment. Drove category priorities, product plans, and sales enablement for key partners like Marriott, Weight Watchers and AARP across custom tour offerings focused on leisure travelers 45 yrs+, from the US, Canada, and Australia. Achieved the highest channel growth rate (timeshare) for the company in 2019. Oversaw coordination of resources focused on product development and marketing, partner business reviews, and new business pitches in collaboration with SVP Global Business, Marketing, and Revenue Management Led the growth strategy for key partners in the B2B channel across an extensive, global network of commercial, brand & vendor partners, with a focus on engagement & retention including supporting deal closure, account/relationship management, partner on-boarding, sales enablement content development, in close collaboration with sales/ global business development, field sales and digital marketing. As a member of the Strategic Leadership Team reporting to the President/ Chief Brand Experience Officer, partnered with the CX team, identifying insights to inform product portfolio planning and customer targets & total enterprise alignment serving as a strong customer advocate & voice for change. During COVID-related extended travel stoppage, provided input on the future-state company vision, including business capabilities- org, talent, tech - with an eye on accelerated commercial growth in travel, post-Covid. Director, Global Consumer Products & Experiences, HASBRO, Inc Providence, RI ~ 2013 - 2017 Fortune 500 global branded entertainment company with revenues over $4B Drove strategic plan for global expansion of CPG (Food, Health & Beverage, Hard Lines) crafted retail programs, and collaborated with a vast network of manufacturers, merchants, and licenses. Grew end-to-end relationships with 50+ best-in-class partners (startups to Fortune 500) across 6+ major CP categories, including Kelloggs, GM, Colgate, driving excellence in deal negotiation, merchandising, marketing, retail strategy, relationship management, and product development. Cultivated DIRECT-TO-RETAIL brand merchandising deals including Walgreens, Petsmart, and Build-A-Bear, resulting in multiple category expansions with profitable YOY growth. Delivered compelling new business pitches highlighting key brand and consumer value propositions, and reasons to buy in using a solutions-based selling methodology. Target included category merchants, senior retail executives, and manufacturers, across all channels, including e-commerce. Launched new global category expansion of Nerf Dog through a manufacturing partnership delivering one of the largest merchandising deals in group history and +30% CAGR in unit volume since inception. Fully accountable for annual budget & quarterly forecasting in line with business review planning for managed business with a$200M retail footprint. Served as a key member of the global consumer products team sharing best practices & driving the evolution of the division growth strategy.Sr. Manager, North America Consumer Products, HASBRO Inc. Pawtucket, RI 2011 - 2013 Recruited, negotiated & managed partner portfolio meeting revenue and - brand expectations across Health & Beauty, Food & Beverage, Sporting Goods, Pet & Seasonal/ Celebrations categories. Contractual / grant of rights management across 40+ managed licensed - partners, with special attention paid to compliance and enforcement. Attend retail roadshows & buyer line reviews across big box, club, drug & grocery accounts like Walmart, Target, Dick's Sporting Goods - acting as lead brand champion with a solutions-based approach to sales. Accountable for goal setting, milestone development & approval process -oversight ensuring on-time / on-brand delivery of manufactured goods. Directed marketing, merchandising, product planning, and retail strategy to exceed revenue goals for managed licensed products. Recipient "Way to Go Award" for delivering excellence in retail development for Transformers, the movie at Walmart. Licensing Manager - North America Consumer Products HASBRO, Inc. Pawtucket, RI 2001 - 2011 Prospected, negotiated, and closed new licensing deals across a dynamic - group of categories to drive revenue and brand awareness. Managed 25+ licensed partners delivering product development, marketing, PR, retail partnerships, contracts, and profit. Developed business strategies through licensing aligned with revenue & brand expansion metrics including yearly pipeline management. Assessed prospective partners/vendor core competencies, future capabilities, pricing models & distribution strategies OTHER EXPERIENCE Founder/ General Manager & Marketing Director, Family Financial Group, Inc Cranston, RI 2004 - 2007 Account Executive / Sr. Account Executive, TracyLocke, an Omnicom Agency Waltham, MA 1997 - 2001 EDUCATIONBachelor of Arts, University of Vermont, Burlington, VT Major: History / Minor: SociologyCoursework in History, University of Westminster, London, England Study AbroadPROFESSIONAL CERTIFICATIONS Certificate, Leadership Development Program - Center for Creative Leadership, Colorado Springs CO Selling & Negotiation Certifications: Behaviors & Mastery Class - Expressions for Growth, LLC, London UK Fundamentals of Innovation: Human Centered Design Thinking Certified Practitioner - LUMA Institute, Boston MA Qualtrics Basecamp |
