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Click here or scroll down to respond to this candidateCandidate's Name , MBA
EMAIL AVAILABLE | PHONE NUMBER AVAILABLE | LINKEDIN LINK AVAILABLE | Street Address
MARKETING & BUSINESS LEADER PASSIONATE ABOUT EDUCATION & GROWTH
CREATING STRATEGIES THAT INCREASE TRAFFIC | GENERATING GROWTH USING TECHNOLOGY + INNOVATION
Orchestrating strategies and marketing plans designed to exceed business goals based on research, market
trends, and consumer behavior.
Applying broad experience spanning traditional media, digital advertising, and mobile technology, quickly
spotting emerging trends in competitive markets, innovating strategies, and adapting to new opportunities.
Leader recognized for finding the right talent and creating a culture passionate about winning. Engaging staff
by teaching, encouraging participation, rewarding innovation, and celebrating the success that leads to more
revenue share. Areas of expertise include:
Marketing Strategy Market Research
Strategic Planning Thought Leadership
Public Speaking Advertising Strategy
Digital Marketing Strategy Professional Development
PROFESSIONAL EXPERIENCE
SPARKLIGHT ADVERTISING Local Sales & Marketing Manager (Joplin, MO) 2022-Present
Management: Lead a team of marketing professionals on a journey of strategic planning, customer focus,
and individual empowerment to support the needs of clients and the business. Sales include 80% digital
and 20% traditional sales, increasing the business's relevancy and filling customer needs.
Leadership: Demonstrate behaviors indicative of a high-performing organization focusing on professional
development. Areas of emphasis include listening to customer pain points, offering feedback that enhances
the customer experience while improving the consultant's skills, serving as a role model, and providing in-
the-moment feedback for the field team. 1-on-1 meetings and feedback offered based on interactions from
8-10 live sales conversations per day, lead 2023 & 2024 projects to track new business and digital sales
increases, lead team on the creation of new-hire onboarding process that has been rolled out across the
organization, lead project to offer sales spiffs to the front-line sales team with data from new
business/upsell tracker, crafted ad copy for marketing consultant recruitment that is used company-wide.
Recruitment: Seek the proper fit for the customer's and the organization's needs. Proceeded to network
and find the right candidates who will carry the Sparklight torch, model the behaviors of our marketing
and sales culture, and serve as trusted advisors to their new and existing customers. Grew the marketing
department by 50% within the first 6 months.
Marketing: Generated ROI for customers and the organization by engaging in practices seeking long-term
wins. Renewed a team focus on understating the needs of the customer, creating custom proposals, and
building long-term relationships; wrote and executed community seminar Digital Marketing
Demystified for Joplin and Rolla, Missouri, business members 2023 and High Tech Haze focusing
specifically on cannabis-based businesses.
Sales: Built a culture focused on customer success using deep funnels, relevant proposals, and custom
campaigns unique to the needs of each client. Behaviors resulted in deep pipelines, valuable conversations,
and sales in excess of $88,000 per week. Increased sales YOY 2021-2022 by 10%, 2024 YOY growth
11%, 2023 achieved $1 million in digital sales by June. 2023 total sales 129% to budget.
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SMALLHEER CONSULTING Marketing Strategist (Rolla, MO) 2014-Present
Research: Analyzed the current market position and crafted proposals based on data and problem-solving.
Teaching: Wrote and produced online courses focused on small business marketing and improving sales
skills for professional sellers, led workshops teaching local businesses how to craft their elevator speeches.
Marketing: Conduct marketing analysis and implemented custom strategies for companies based on their
goals, in some cases increasing business by more than 20% YOY.
Solutions: Recommended and implemented solutions to client needs, including traditional advertising and
marketing tactics, digital solutions including SEO, SEM, website design, Google Analytics, digital ad
strategy, CRM use and adoption, social media marketing and use as a business tool, and content creation.
Writing: Examining hot topics in various business segments, crafting articles tying today s challenges
with recommendations for solutions, and having them published across various publications, a single
article receiving more than 1,000 reads.
GANNETT Regional Advertising Director (Camdenton & Rolla, MO) 2019-2020
Leadership: Educate a team of sales professionals on the intricacies of their business, enabling them to
grow in a collaborative environment. Serving as an advocate for new CRM system and training users
across Central and Southwestern Missouri.
Management: Led sales team through a period of change, taking a marketing-centric approach and
eliminating the order-taker mindset.
Solutions: Offered and supported clients through traditional print offerings to serve customers as well as a
full suite of digital solutions, including digital ads, Google AdWords, social media marketing, SEO, SEM,
digital ad creation, website design, flow of website to increase time on site, adding value through content.
Sales: Lead sales team to achieve period goals in Best of the Lake promotion, achieving 183% of quota
and growing new business for Q1 2020 with more than $34,000 in sales.
SINCLAIR BROADCAST GROUP Local Sales & Marketing Mgr. (New Bloomfield, MO) 2017-2019
Management: Lead initiative changing sales compensation from 100% commission to base salary plus
commission. Resulted in lower turnover and better sales conversations.
Leadership: Recognized as one of 45 individuals across the company for being an advanced user of the
SELL CRM platform for business planning. Provided feedback from the field and served as a team trainer.
Recruitment: Hire, train, and motivate a team of sales professionals to prospect, present proposals, and
sell solutions. Hired 8 team members during tenure. New hires producing inside 1 month.
Marketing: Generating ROI due to comprehensible conversation, research, and understanding.
Solutions: Worked with clients to agree on specific solutions to grow their business, including television
advertising, sponsorship opportunities, and digital options, including over-the-top television (OTT) SEO,
SEM, website design, content creation, digital ad design, Google Analytics, social media marketing, online
content creation, Google AdWords, social media marketing, and adding value through content.
Sales: Effective prospecting, demonstrating value, and building relationships resulted in more than $9
million in sales for 2018, exceeding budget by 35%. YOY growth in both new business and digital sales.
MBS TEXTBOOK EXCHANGE Marketing Communications Manager (Columbia, MO) 2016-2017
Management: Led team of writers to craft 100% original content supporting MBS core mission.
Marketing: Increased monthly unique subscribers to Direct Network and Foreword Online blogs.
Recruitment: Managed recruitment efforts using a novel approach seeking storytellers.
Solutions: Created online content to drive engagement and increase time online, created posts for multiple
social media channels to position MBS as the most logical choice as a course materials provider,
incorporated SEO in all online content to drive organic search results, ensuring all content included a call
to action to encourage engagement and increase sales.
Results: Increased blog visits by more than 600% YOY, quarterly publication views up 20% QOQ
Writing: Created content for daily blog posts, marketing plans, case studies, and whitepapers based on
personas and industry trends. Experienced in AP Style, research writing, and proper source citing.
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US CELLULAR Sales Manager (Columbia, MO) 2010 2013
Management: Managed a team of 5 direct reports to develop professional growth and improved morale,
resulting in a 91% Employee Culture Score, 10% higher than the company average.
Operations: Increased profitability by developing strategic business plans and sales processes.
Results: Exceeded goals within the first 2 months with the company; maintained production for 11
consecutive months in a down-turning market; recognized for being 2nd in the state to achieve quota during
the Fast Start initiative (146% to budget).
WIRELESS VISION Assistant Retail Manager (St. Louis / Columbia, MO) 2009 2010
Management: Promoted 4 months after joining the company; led a team of 3 direct reports to deliver
unprecedented sales and service results, increasing revenue by over $10k in a single month.
Operations: Planned and executed marketing plans and sales processes and managed inventory while
exceeding individual sales quotas.
Results: Top producer accounting for $13K gross profit within a single month; market leader with 77%
data attachment rate.
IEC INC. Director of Marketing and Public Relations (Sauget, IL) 2006 2008
Marketing: Marketed new cost-effective strategies that increased ROI, wrote radio and print ad copy,
redesigned direct-mail pieces, implemented intra-club promotions, and created new events.
Operations: Created annual budgets based on staffing needs, capital expenses, and promotional goals,
resulting in $500K in increased revenue YOY.
Results: Marketing tactics resulted in an increase of 1.5M guests during 12 months.
DURANGO MOUNTAIN RESORT Marketing Manager (Durango, CO) 2003 2006
Operations: A cross-functional team leader responsible for soliciting vendors, managing advertising, and
communicating with the mountain team for a successful retail event generating $14K.
Advertising: Designed programs that exceeded goals while staying within budget, produced commercials
based on resort needs, wrote ad copy, and assisted in designing printed pieces and event execution.
Results: Increased revenue from lift tickets, entry fees, and food and beverage transactions through
marketing and annual summer and winter resort event sponsorships.
AMERICAN GENERAL MEDIA Assistant Program Director (Durango, CO) 2001 2006
Marketing: Improved quality of commercial copywriting and production of promotions.
Results: Produced and marketed on-air show, increasing listener share and resulting in a #1 market rating;
achieved through presence in the community, active with the audience, and creating new promotions.
CUMULUS MEDIA Program Director (Pensacola, FL) 2000 2001
Management: Led a team of 10 direct reports, annual budget, and reduced capital expenses.
Results: Produced and marketed on-air shows that generated revenue, created on-air programs that
increased audience share, produced commercials for clients, and station promotions.
HOLLADAY BROADCASTING COMPANY Program Director (Ft. Walton Beach, FL) 1996-2000
Management: Managed a team of 10 direct reports, annual budget, and reduced capital expenses.
Marketing: Marketed station to an audience through contesting, on-the-street presence, community
networking events, and driving a consistent public relations (PR) campaign.
Results: Increased organizational awareness; station rated #1 in the market within 1 year.
NORTHWEST FLORIDA DAILY NEWS Reporter (Ft. Walton Beach, FL) 1996
Marketing: In public affairs role, drove messaging by researching and writing news stories, partnering
with internal teams to ensure consistency with organizational mission.
Results: Designed and laid out newspaper pages and cropped photos for content, making the most
available space while still bringing the message to the reader.
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TEACHING EXPERIENCE
COLUMBIA COLLEGE Adjunct Faculty (Columbia, MO) 2018-Present
Course Creation: Developed new Marketing 210 Principles of Marketing course and Management 479
Strategic Leadership for Columbia College Evening Global Campus for Fall 2021 terms and beyond.
Created courses focusing on the students' core goals and needs. Used professional experience and time in
the classroom to determine material and practical and relevant discussions.
Teaching: Management 150 Introduction to Business, Marketing 210 Principles of Marketing,
Management 230 Principles of Management, Management 341 Introduction to Entrepreneurship,
Marketing 360 Digital Marketing, Management 362 Organizational Behavior, Management 479
Strategic Management. Crafted syllabi and lesson plans and executed a modern and online classroom
environment built on a foundation of interaction and open communication.
Leadership: Teach, motivate, and inspire traditional and nontraditional students in modern concepts.
Motivation: Encourage students to think freely on the subject, defend their point of view with facts and
create an environment of inspired students excited about taking learnings to their career.
Technology: Fully adapted in-seat experience to both virtual, seamlessly integrating the experience,
resulting in a smooth transition for the students. Able to use new technology in the classroom and virtually
to engage students through SMS messaging and the Nureva Span platform. Leveraged technology
advanced classroom to encourage interactive experiences with students using videos, articles, cell phone
polls, and student interaction.
Service: Served as faculty advisor to students for the annual Columbia College Fishman Center for
Entrepreneurship Pitch Competition. Coached students on best practices for marketing, sales, and
entrepreneurship and set up virtual and in-person weekly meetings to offer feedback and prepare students
for their live pitch to investors, with the 2022 candidate winning a cash award.
SOUTHERN NEW HAMPSHIRE UNIVERSITY Adjunct Faculty (ONLINE) 2021-Present
Teaching: MBA 645 Optimizing Brands, MBA 687 Leading Organizational Change, organizing
online office hours for students in the online MBA program, and providing rich feedback on assignments.
Leadership: Attend weekly Faculty Caf meetings to offer feedback to peers on hot topics affecting
students and faculty.
Technology: Comfortable with full online experience, resulting in a smooth student experience. Able to
use new technology to engage students through email, online meetings, and telephone conversations.
Service: Led weekly office hours for all SNHU MBA 645 sections across the online MBA, discussed
current material and assignments, and brought relevant examples to discussions for student understanding,
Gather 2024 Networking Committee.
RIZE EDUCATION Adjunct Faculty (ONLINE) 2024-Present
Teaching: SEO/SEM & Social Media Marketing, hosting live office hours twice weekly and providing
rich feedback on assignments.
Leadership: Served as the lead faculty member for Social Media Marketing for the Spring 2024 term. I
communicated term objectives to students in all sections, supported other faculty members with their
needs, and served as the primary point of contact for tech challenges with online learning.
Technology: Comfortable with the online experience, resulting in a smooth student experience using
Canvas and Ribbon. Able to use new technology to engage students through email, online meetings, and
telephone conversations.
Service: Digital Marketing Curriculum Committee, where I offered expert insights into developing digital
marketing courses relevant to today s business environment and prepared students to achieve more in the
workspace.
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ACHIEVEMENTS & RECOGNITION
2024 LinkedIn Top Voice Digital Marketing
2024 LinkedIn Top Voice Advertising
2024 Southern New Hampshire University Outstanding Educator Award
2022 Columbia College Deans Adjunct Faculty Award for Teaching Excellence
2018 comScore Make Your Case Local TV Station Sales Case Story contest winner
2018 Noll & Associates Award of Excellence nominee
2010 Wireless Vision Award winner Greatest Data Attachment
PRESENTATIONS & PUBLICATIONS
5 TOP MARKETING EXPERT INSIGHT ON BUILDING A STRONG ONLINE PRESENCE AS AN EDUCATOR
TEACHNG.COM, MAY 2024
Mastering Cannabis Marketing in the Digital Era: Advanced Strategies and Trends Cannabis
Marketing Association Workshop, May 2024
Mastering the Art of Remote Selling in a Post-Pandemic World AUTHORITY MAGAZINE, APRIL 2024
Navigating the Green Rush: Future Trends in Cannabis Advertising Cannabis Marketing Association
Webinar, April 2024
High Tech Haze LUCK LEAF EXPO, MINNEAPOLIS, MINN., APRIL 2024
MITA Unshackled podcast guest APRIL 2024
Blazing Trails: Harnessing Digital Marketing to Flourish in Missouri s Cannabis Sector Missouri
Cannabis Festival, Lake of the Ozarks, Missouri, April 2024
Building Greatness in the Future Economy EMPOWERING STUDENTS WITH ENTREPRENEURIAL SKILLS
GATHER 2024 CONFERENCE
IDENTIFYING, TALKING TO AND MEETING THE IDEAL CUSTOMER WHERE THEY ARE PARTY LIKE A
MARKETER PODCAST DECEMBER 2023
High Tech Haze JOPLIN, MO., NOVEMBER 2023
Amplify Your Personal Brand- How to Become the ONLY Expert in Your Field Gather 2023 Conference
Amplify Your Personal Brand- How to Become the ONLY Expert in Your Field SNHU MBA Faculty
DIGITAL MARKETING DEMYSTIFIED MARCH, JULY & SEPTEMBER 2023
THE ULTIMATE DIGITAL MARKETING POWERUP JULY 2023
The Essential Small Business Marketer CRAFTING THE PERFECT ELEVATOR SPEECH COLUMBIA REDI,
MAY 2020
UPCOMING PRESENTATION & APPEARANCE INVITATIONS
AI-Powered Dispensary Marketing: Efficiency, Time Savings, and Winning More Business
Albuquerque, New Mexico, September 2024
"Building a Brand that Stands Out 5 Things You Can Do Today to Grow Your Business" Joplin, Missouri,
Chamber of Commerce, September 2024
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PROFESSIONAL MEMBERSHIPS
American Association of University Professors
American Marketing Association
Cannabis Marketing Association
American Advertising Federation
EDUCATION & ONGOING PROFESSIONAL DEVELOPMENT
Master of Business Administration (MBA) - WEBSTER UNIVERSITY St. Louis, MO
Bachelor of Science (BS), Journalism - SOUTHERN ILLINOIS UNIVERSITY Carbondale, IL
PROFESSIONAL CERTIFICATIONS
HubSpot SEO Certified | HubSpot Inbound Certified | Google AdWords Certified
Subject Matter Expert Marketing Western Governors University Spring 2024
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