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Click here or scroll down to respond to this candidate PHONE NUMBER AVAILABLE
Candidate's Name EMAIL AVAILABLE
STRATEGIC GROWTH MARKETING LEADER LINKEDIN LINK AVAILABLE
portfolio: https://andrewjmarketer.com
I help companies transform, re-imagine, and scale their growth within industries including supply chain, SaaS,
connected vehicle, data platforms, facility management, OEM hardware manufacturing, and business services.
My expertise includes developing and executing marketing strategies that establish companies as industry leaders,
creating differentiated value propositions, and accelerating the sales cycle. I leverage a full-funnel marketing
approach that integrates sales and marketing motions, customer-driven content, account-based marketing, and
marketing automation. High-performing teams, infrastructure, processes, and programs provide foundations to scale
within fast-moving, dynamic environments.
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Chief Marketing Officer at Demand Rocket
Phoenix, AZ, Dec 2023-Present | https://demandrocketmarketing.com
As a fractional CMO at Demand Rocket, I provide consulting and contract marketing services to grow B2B technology
and service businesses within transportation, supply chain, distribution, and manufacturing. I focus on strategic
planning, process development, marketing platforms, and marketing program execution. This includes defining clear
value propositions, differentiation, and omnichannel orchestration to create awareness, increase funnel, improve
velocity, and win rates.
Senior Vice President of Marketing at OpenWorks
Phoenix, AZ - June 2022-Nov 2023 (1 year, 6 months) | https://openworksweb.com
Led marketing for facility services franchisor achieving 86% customer pipeline growth and a 21% increase in franchise
conversions while reducing CAC 42%. I restructured the department, implementing strategies and processes that
increase the value of marketing beyond just MQLs for both customer and franchise pipelines. We partnered with sales
through ABM enablement programs, positioning, messaging, and content designed to reframe prospects increasing
engagement 46% and growing revenue within businesses including TopGolf, DaVita, BNSF Railway, and Greystar.
Chief Marketing Officer at PrePass Safety Alliance
Phoenix, AZ - June 2016-June 2022 (6 years) | https://prepass.com
PrePass is a SaaS-based, highway technology platform providing weigh station bypass, toll payment services and data
insights platforms to transportation companies and private fleets with over 700,000 subscribers. I developed the
marketing team, strategies and operations increasing MQLs by 255% and revenue attribution by 78%, while decreasing
cost per lead by 70%.
We renamed the organization and created new positioning, branding and communication standards increasing content
views by 2,500% to over 1 million views and downloads per year and 41,000 social media followers. Over the six-year
period, we increased yearly marketing attributed sales by 570% through digital marketing, inbound funnels, events, and
technology partners.
The PrePass Alliance also builds relationships with state and federal regulatory authorities including DOT's, state law
enforcement, FMCSA, CVSA, and ITS America to improve highway safety. I positioned the PrePass program with states
and toll authorities to increase new location adoption, camera screening systems, SafetySTAT software, and weigh
station technology.
Director of Global Marketing at RAM Mounts
Seattle, WA - March 2015-Feb 2016 (1 year) | https://rammount.com
RAM Mounts markets over 5,000 mobile technology mounting systems and docking stations for both B2B and B2C
customers including automotive, marine, emergency response, healthcare, military, transportation, and aviation. I
created a department culture with six new hires in a nine-person department, and developed the company s first
strategic marketing plan, budget and brand standards. A new website increased web conversion rates 33% and online
revenue by 19% within a two-month period. We improved trade show operations, lead capture and booth displays for
70 yearly shows including CES resulting in 2,200 leads.
Vice President of Marketing at Zonar Systems
Seattle, WA - June 2011-Dec 2014 (3 years, 6 months) | https://zonarsystems.com
Zonar is a leading SaaS telematics company serving commercial and public transportation fleets. Responsible for the 14-
person marketing and sales support teams, I developed strategies to expand government sales and enter new trucking
and construction markets. During this time, we improved website visitation 63% and online leads by 800% resulting in
6x yearly ROMI. Other accomplishments included production of a new yearly annual user conference with over 500
attendees and participation in 130 trade shows per year. We also developed technology partner relationships resulting
in 60 partner referred opportunities in 2014. Results aided company growth 38% YOY and over $100M EBITDA.
Head of Marketing at PACCAR, Inc.
Bellevue, WA March 2005-June 2011 (6 years, 5 months) | https://paclease.com
A division of the $15B truck OEM, PacLease is a full-service truck leasing and rental company with 400 franchise and
company-owned locations. I transformed marketing from a sales support function into a strategic, ROI-driven
department. This included creating the marketing team, implementing processes and software systems. We conducted
marketing audits resulting in a new brand identity and redesign of the website resulting in a 300% increase in web
traffic and 200% increase in pipeline. I worked cross-functionally and across divisions including Paccar Parts, Kenworth,
and Peterbilt to support truck brands and Paccar growth. Our marketing team led the company by implementing CRM,
lead nurturing, content marketing and ROI tracking, in addition to receiving two Gold Awards and Best of Industry from
a leading truck marketing trade group.
Director of Marketing at Morse Industries (marine and architectural supplier) Kent, WA 2001-2005
Marketing Manager at Sensible Solutions (Microsoft ERP software) Kent, WA March 1998-2001
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Founder and Chief Marketing Officer at Distinctive Dog Pet Products Auburn, WA Oct 2010-July 2016
Co-founded natural pet product manufacturing company growing the business to with distribution throughout North
America and direct sales to regional store chains and online retailers.
Education
M.B.A., University of Washington, 3.6 GPA, Organizational Development
B.A., University of Washington, Communications
Marketing Software
Hubspot certified, Salesforce, Marketo, Dynamics CRM, Act-On, 6Sense, Wrike, ClickUp, Jira, Zoominfo Marketing OS,
Seamless.ai, Wordpress, WebFlow, Opensense, Google Analytics/Adwords, Webmaster Tools, Web CEO, SEM Rush, SEO
Powersuite, SE Ranking, Hootsuite, Facebook Analytics/Ads, Outgrow, OptinMonster, Hotjar, Yudu Publisher, Adobe
Creative Suite, SharePoint, Zapier, Cision, Slack, ChatGPT, Opus AI, Buffer
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