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Click here or scroll down to respond to this candidateAurora Rodriguez Email: EMAIL AVAILABLEStreet Address Tel: PHONE NUMBER AVAILABLEMarketing -Customer- Fundraising -Volunteer -Administrator Customer focused with a passion to solve critical issues with clients - possess over 16 years of progressive experience planning and developing marketing strategies to improve sales and developing new products specially in the QSRs industry. Also experienced working as parent volunteer and fundraising. Industries: QSRs, Toys, EBT School, Doral Park high School, Girls Scout, SER, MDA Highlights Worked on multiple QSRs brands Churchs Chicken/ Pollo Tropical/ Krispy Kreme Controls marketing annual budget Supervising customer service representative department Supervising social media department Supervising and analysis media agency plans Develop and implementing in-house campaigns and strategies Toy kids program menu / Toy shows / suppliers / evaluations Fundraising program and campaigns In- house agency activities: tv commercials/ photo shootings / food stylist Developing marketing strategies Evaluation of cost/quotations Worked as assistant in Charter School. Distribution and inventory control of bus passes. Manage social media of a charter school In charge of annual recap video for Girls Scout. Planning and working on different GS activities. ExperiencesDoral Park High School, Doral, FL 2023- presentExecutive AssistantIn charge of welcoming and give orientation for new parent and students that wants to be enrol at school, help them to fill out all the paperwork.Requisitions of supplies and equipment for school and staff. Maintains inventory of supplies and record of them. In charge of invoices, check request and order of supplies according to the monthly budget. Filling school documents, staff records and invoices. Answering the phone, receiving messages, and assisting parents/students in need. Coordinate catering/lunch and decorations for a meeting board, staff meetings and celebrations. Buy, manage, file, and distribute daily bus passes for students making a monthly report. Maintain a daily log for early dismissals and visitors. Create videos and art design for IG.Eugenia B. Thomas, Doral, FL 2016 2020Parent VolunteerHelping teachers decorating the classrooms for seasonals and special activities. Selling pizza every Friday.Selling snacks and supervising kids on seasonals parties. Planning, decorating and active participation for October Horror House during three consecutive years. Supervising lunch hours helping the children as they needed and verifying, they stayed on the assigned area. During first month of each school semester, welcoming the little kids during the mornings in order received them every day and calm their anxiety of been in a new school and without their parents. Helping to direct the school traffic during morning hours. Girls Scout Troop, Doral, FL 2016 2019Parent VolunteerHelping to decorate and planning on troop activities. Selling Girls Scout Cookies.Filming on different activities for record.Worked in different craft activities.In charge of the creation, filming and editing of the annual recap video that expose all the activities feelings and experiences of the participants during all the year. SARCO, San Juan, PR 1998 2014Marketing Sub-director (QSRs Brands: Churchs Chicken, Pollo Tropical, Krispy Kreme) Executed a wide range of system administration activities including, quotations systems, budgeting control, tv ads monitoring system, negotiation records and other. Responsible of CSR area, clients call monitoring and constantly evaluation of the program for better and immediate results in benefits of the clients.Supervising all social media channels in order that the messaging was accurate with our goals and strategies. Planning different ways like contest, free trials and products to create a good relationship with our followers. Supervising and develop media strategies with the agency. Manage and control of the marketing budget for each of the brand to follow and perform the Companys goals. Develop a complete Toy Programs for the kid menu, finding the best quality products and costs, coordinating their arrivals at the time estimated and planning all the distribution for over 125 stores. Worked on Media negotiations- participating and analysing best offers and media cost for the brands. Ensured contract compliances.In-house agency: develop and execution of new ideas and strategies for tv, radio and newspaper campaigns, products, and services.Worked on the developing and launching of new products. Product testing in some regions, surveys to clients, product sales analysis and others.Work on the development and launch of the breakfast menu In charge of mystery shopper program.Organize, coordinated and worked closely with VP Marketing in the Companys annual meeting where new expectations and goals companies are revealed to all the employees. Marketing coordinator (QSRs Brands: Churchs Chicken, Pollo Tropical, Chilis Grill & Bar, Romanos Macaroni Grill ) Worked and structure the marketing calendar planning for the brands Assisted in preparation on media strategiesAssisted in monthly media planningPrepared monthly media reportsPrepared monthly budget reportsMarketing data recordSignificant contributionsParticipate in the creation and execution of different fundraising strategies and campaigns for different charities managing to raise over $1.2millons yearly.Worked on the introduction of Krispy Kreme, Puerto Rico; new franchise in the island with a different promotion strategy and no marketing budget for media channels. Giving away thousands and thousands of free product samples during 6 months before the first store opening to create expectations on the costumers and giving them the opportunity of experience the quality and excellence of the product. We did a great job with a record on sales within the United States during the first year and on the opening day with costumers making line the day before the opening of the store in Caguas, Puerto Rico. Worked with the most elaborated and varied menu of Churchs Chicken worldwide. Churchs Chicken, Puerto Rico is the number one Churchs franchise in sales worldwide with around 145 stores on the island. Churchs Chicken menu in PR its more than chicken on the bone. During all my years working with them we created different meals, sandwiches, finger foods, desserts and others. We also created a complete breakfast menu, being the first market to offer breakfast on Churchs restaurants expanded our operations hours and increase our sales for more than 4.5% during the first year. Most of our work and product development served as a guide to other franchisors, especially on Latin American, so they applied our products and ideas to their markets. Gittys Toys, Mayaguez, PR 1996 1998Marketing representativeParticipating in different Toy Fair in the United States for the exhibitions of new toys. Assisted in the evaluation and selection of toys to sell for the Christmas seasons. Worked on weekly shoppers of the store and the selections of toys, prices and suppliers to be on. Organize and coordinated the annual meeting for employees. Education and Professional DevelopmentPost Graduate Credits in Marketing (1995-1998) InterAmerican University of Puerto Rico, San German, PR - The courses consisted in marketing and Human Resources. Bachelor of Communications (1990-1994) - University of the Sacred Heart of Puerto Rico, Santurce, PR |
