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DDriving Brand Awareness, Revenue, and Growth16+ years of multi-industry expertise in marketing iconic brands to businesses and consumers nationwide. Experience spans all aspects of marketing  from integrated sponsorship activations and media buys to event marketing, digital, and multi-channel marketing campaigns and beyond. Leverage market and consumer intelligence to create high-impact strategies and partner cross- functionally to drive execution. Managed budgets of up to $45M. Responsible for negotiation of $150M worth of sponsorships. Synergistic team leader, coach, and mentor.Multi-Channel Marketing Brand Marketing B2C and B2B Marketing Brand Management Integrated Marketing Marketing Campaigns Strategic Thinking Budget Management Project Management Presentation Skills Analytical Skills Systems Thinking Team Leadership Digital Marketing Event Marketing Partnerships Communication Data DrivenProfessional ExperienceNAVY FEDERAL CREDIT UNION (INSPYR SOLUTIONS), Vienna VA Jun 2023  May 2024 NFCU is the largest credit union in the United States with over 13.5 million Members and $171 billion in assets. Brand & Product Marketing Strategist IISteered marketing strategies, campaigns, and programs for the credit unions credit card acquisition product marketing team. Responsible for meeting with the Business Unit partners to present updates on creative projects, business results and testing opportunities to further credit card acquisition and growth. Support cross-functional leads in strategizing in implementation of data- driven initiatives to increase credit card applications through A/B testing, engagement, referral programs and paid media opportunities.Led relationship with IWCO. Lead agency responsible for direct mail and trigger prospecting campaign. Oversaw testing programs that experienced a near 20% lift versus the control group. The Prospect campaign was responsible for bringing in over 25,000 new members. Currently implementing a USPS Informed delivery program targeting over 30M individuals who signed up for the Informed Delivery Program.Directed the launch of the new Balance Transfer campaign creative. Creative kicked off the New Year promoting our Balance Transfer offer with new creative focused on how a transfer could be the answer to lowering credit card debt. Saw record of $1B in originations during offer period.Refreshed nRewards email and NFO homepage. Coordinated with internal Business Unit on revisions to our nRewards email campaign targeting tax season and generating new cardholders who are looking to grow or rebuild their credit score. 900,000 emails were delivered, saw a 1.2% open rate and $100M in originations.Responsible for all Standing Offer and Preapproval creative briefs. Strategized with creative team and web team on cycle deliverables. Responsible for an average of 65 Workfront proofs and review each cycle.Collaborated with business unit and external agency on new cash+ Rollout. Project lead on new credit card rebrand that will be launching later this year. Oversaw all auditing, creative development and media strategy. Provided weekly updates to senior management staff.YES& AGENCY, Remote/Fairfax Station, VA Jun 2022  Feb 2023 Virginia-based agency celebrated for its work in higher education and non-profit branding, enrollment, and philanthropic marketing. Account DirectorDrove marketing strategies, campaigns, and programs for key clients, including Optima Health and the USDAs MyPlate digital nutrition tool and Child and Adult Care Food Program (CACFP). Partnered with key client stakeholders to understand brand and marketing objectives and build out and launch aligned marketing programs. Managed a 6-member team in creative development, strategy, paid media, and measurement. Prepared case studies and media relations for PR and New Business team. Held daily Kanban check-ins with team on status of projects. Presented weekly on media results in client meetings.Exceeded Optima Healths goals 150% for product launch in the saturated Northern Virginia market and grew plan enrollment 50% statewide through an integrated paid media campaign, including bus wraps, targeted social media posts, digital/terrestrial radio advertising, and TV spots for connected TV and OTT platforms. Managed $5.5M client budget. Patrick JudgeASSOCIATE BRAND MANAGERFairfax Station, VAPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEPatrick Judge PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLEIncreased Optima Healths Medicaid enrollment in Tidewater region 25% and added $300K in agency revenue. Headed statewide Medicaid product roll-out, overseeing production of two TV and radio spots, OOH bus wraps, radio, and TV buys.Supported Optima Health in Special Enrollment Period creative and paid media and gained $75K in agency revenue. Collaborated with agency creative team to storyboard and create digital, radio, and TV advertising spots to run across VA.Directed launch of updated USDA MyPlate healthy school eating guide. RENTOKIL NORTH AMERICA, Remote/Fairfax Station, VA May 2021  May 2022 North American division of the world's largest pest control company. Commercial Marketing ManagerSteered commercial marketing strategy, $500K budget, and team for $1B pest, rodent, and disinfection product line. Led national sponsorship activation and programming. Partnered with national account teams to devise marketing plans and collaborated with event marketing manager on national and local campaigns. Planned and executed HubSpot drip campaigns targeting existing and prospective customers. Hosted quarterly webinars to develop MQLs and translate into SQLs.Forged a new revenue pipeline for national accounts that generated $500K+ and reached one of the highest email campaign open rates of the year. Enabled national sales to cross-sell a product to complement existing solutions.- Partnered with national accounts team to create sales and marketing collateral for launch of air purifier system.- Worked with creative team on sales decks, digital banner ads, targeted email campaigns, and landing pages.- Designed and launched a specific Salesforce campaign to track leads and campaign targets.Propelled leads, surpassed monthly SQL/MQL goals, added $2.5M in top-line revenue, and won a nearly $25M RFP with Walmart as the official pest protection management partner for 4K+ stores and 10 distribution centers nationwide. Collaborated with national sales to define target categories, purchased targeted email lists, and pioneered a newExperience Pest-Free campaign focused on customer experience and brand benefits.Generated 125+ new sales leads by launching national bed bug campaign targeting the hospitality industry.Organized first bird management webinar, promoting value proposition for facility protection.Partnered internally in prospecting MLB, MLS, and NFL stadiums for bird, drone disinfection, and office air solutions. GEICO, Chevy Chase, MD May 2011  Apr 2021Blue chip brand and second-largest auto insurer in the U.S.; wholly owned subsidiary of Berkshire Hathaway. Partnership Manager, Affinity and Sponsored Marketing, Jun 2020  Apr 2021 Directed marketing for affinity portfolio of 45 fraternity and sorority alumni associations and sponsor portfolio of ~12 groups, valued at$250M in premium. Administered a $2.5M budget and handled forecasting, reporting, and senior management presentations.Expanded digital visibility 10%. Increased email marketing campaigns; implemented direct and paid media placements.Capitalized on inquiry volume aligned with key dates by shaping marketing plans for each group around special events.Conserved $400K+ in costs by transitioning from pay-per-quote to flat fee model. Steered team in historical data analysis and formulation of new pricing structure with forecasted inquiries and total payout for each group.Secured 4 new groups for affinity program, netting nearly 2,000 inquiries in the first quarter.Optimized quoting process for the affinity program for greater consumer efficiency.Served as marketing liaison to GEICOs first Parent PEERS Employee Resource Group (ERG). Marketing Manager, Experiential Marketing, Sep 2017  Jun 2020 Led experiential marketing strategy and 3-member team. Balanced a $15M media budget between event partners. Managed NASCAR experiential activation and partnership and experiential activation components of Bassmaster Classic. Partnered with external agency. Worked with data and analytics specialists to assess quality of consumer leads generated and reported to executive management.Brokered partnership with NASCAR, a $8.5M 3-year contract at a cost 68% below partner proposal with a 2-year opt-out vs. proposed 7-year contract with no opt-out. Contract is still in place and continues to over deliver on value/metrics.Signed on as Official Insurance Provider of NASCAR for $2.5M, nearly 50% below partner proposal. Increased tracks for sponsorship opportunities, radio and TV media, and media opportunities for sponsored driver.Powered 40% higher sponsorship and partnership value in 6 years with Germain Racing team.Coordinated all NCAA activation and brand sponsorship. Assisted in negotiating multiyear partnership with NCAA tracking budget, ROI and presenting year end recap to senior management.Grew Talladega race sponsorship entitlement in 5 years with a 500% ROI, collaborating with external partners.Gained exclusive sponsorship spots at 11 of 12 tracks of International Speedway Corporation with 200% total ROI. Marketing Planner, Special Audience, Mar 2013  Aug 2017 Patrick Judge PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLE Drove marketing plan for special audiences, including a $15M sponsorship budget for OOH, newspaper buys, hotel key card programs, digital targeting, TV, and radio spots for NASCAR, Indy Car, and RV program initiatives. Negotiated partnership agreements; performed brand integration.Broke monthly and yearly records for new business in the RV product line with ~10% annual growth; grew revenue from$40K to $200K and bolstered rate of bundles, renewals, and win-backs by securing new sponsorships with NASCAR, Cabelas, and Kampgrounds of America for 360-degree campaign focused on specialty line products.Renegotiated, maintained, and expanded $3.1M partnership with International Speedway Corporation (ISC) for entitlement for GEICO 500 at Talladega Superspeedway and Campground naming rights at 8 ISC motorsports facilities.Drove 10% brand lift and 1.25% email open rate in robust email and remarketing campaign for Kampgrounds of America.Built $1M+ in new sponsorships in 1 year with Gateway Motorsports Park, Indianapolis Motor Speedway, Pocono Raceway, and Speedway Motorsports Inc.Saved nearly $1M in printing/shipping costs on Cabelas marketing partnership, using Cabelas printing team vs. vendor. Early CareerMarketing Coordinator, Event Marketing GEICO, Chevy Chase, MD Oct 2012  Feb 2013 Marketing Coordinator, Special Audience GEICO, Chevy Chase, MD May 2011  Oct 2012 Event Coordinator OCTAGON, St. Louis, MO Jun 2010  Dec 2010 Marketing Consultant WELLS FARGO ADVISORS, St. Louis, MO Sep 2008  Dec 2009 Education & CertificationsBachelor of Arts, Communication, St. Louis University, St. Louis, MO Digital Marketing Certificate, Customer Engagement, Social Media, Analytics, Columbia Business School, New York, NY Business Certificate, GEICO Business Program, University of Maryland Global Campus Inbound Marketing Certificate, HubSpot Google Ads Certification Lean Six Sigma Yellow Belt KARRASS Effective Negotiating AffiliationsSponsorship and Event Marketing Committee (Reggie Award Judge), Assoc. of National Advertisers, Nov 2018  Present Member(Mentor, 2020-2021), American Marketing Assoc., Oct 2016  Present Member, Saint Louis Univ. Alumni Assoc., May 2011  Present Named Marketer to Watchby Future CMO Club