| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidate LINKEDIN LINK AVAILABLEAbout MeSubject matter expert in the field of Marketing where I have promoted and sold products of service and managed teams that sold; SEO, SEM, digital and traditional media in addition to social media advertising; skilled in managing 1 to 150+ employees on-site and remotely in Business Development. As a Business Development professional I have increased profitability for my employers by pursuing and closing medium to large accounts from $300K annually to $15M annually. My Communications experience falls under the umbrella of forming partnerships, gaining in-depth knowledge of target audiences and their priorities, establishing clear communications goals and connecting metrics to measure impact; communicating strategic objectives of the organization to its various stakeholders, building relationships, writing, targeted marketing campaigns and competitive analysis. I am a specialist in the art of storytelling to engage an audience and create value and an authority on Diversity, Equity Inclusion frameworks with 6 years of research and published material on biases that have created barriers in the workplace.
EDUCATIONPhD - University of Southern California, Los Angeles, California
Degree: Higher Education and Organizational Leadership
Master of Science - Michigan State University, Lansing Michigan
Degree: Strategic Leadership
Master of Science - Eastern Michigan University College of Business, Ypsilanti, Michigan
Degree: Integrated Marketing Communications
Master of Law - Loyola University Chicago School of Law, Chicago, Illinois
Degree: Compliance & Risk ManagementBachelor of Science - Eastern Michigan University, Ypsilanti, Michigan
Degree: Communication/MarketingEXPERIENCEDirector of Communications/Marketing, 02/2019 Present MI Digital Solutions, Troy, MI https://midigitalsolution.com
We are a marketing and website design agency. As Director, the goal has been to create long-term value for the company by expanding its reach, exploring new markets and building relationships with key partners; responsible for a talented team selling digital solutions with provable, data driven results.
Explored key industry trends for a competitive advantage and identify and prioritize high-potential target clients for prospecting and to implement strategic marketing and communication efforts.
Mapped out memorable customer journeys through relationship marketing and sales to build lasting connections and use social media and need analysis to optimize our client s brand.
Presented strategic counsel to B2B businesses and created valuable and relevant creative content for clients that would show their target audience how their needs are understood authentically.
Advertising Director, 01/2018 02/2019 National CineMedia, LLC, Centennial, Colorado, www.ncm.comNCM is a leading cinema advertising platform with a national footprint of 1400 theaters and 8,200 screens in the U.S. where they deliver digital and commercial content.
At NCM we provided advertising and marketing guidance to commercial businesses on how to brand and market their products. We focused on the strength of the digital landscape, mobile technology, theater advertising and, direct mail for our clients to reach their target audiences.
We remained informed about current marketing trends; wrote business proposals to ignite excitement, planned, developed and delivered marketing campaigns with often tight deadlines.
Sr. Media Relations Consultant, 04/2012 11/2017 - AT&T, Madison Heights, MI
AT&T (YP) is the media division where we amplified the voice of the clients by branding their messages through digital, mobile, print, direct mail, and social media content. From website design, email marketing strategies to geo-target marketing and media campaigns, AT&T is a fully integrated agency that keeps their client s business on track.
Delivered effective messaging; created and executed strategic communication plans, developed social media programs to shape public perception and increased brand awareness. As a speaker who engaged B2B businesses, content was created, a positive public image was established for clients, skilled writing and effective speaking was necessary and company strategies were effectuated.
Kept a pipeline of minimally 30 established accounts monthly to consult, and upsell was standard with a funnel of minimally 10 new business accounts monthly were often in the channel for gap planning and to provide data-driven guidance for strategy planning.
Supervised performance through Sales Force, managed problem resolution and managed profits and loss.VP/Communications & Marketing 10/2008 04/2012 - MacroMedia International Agency W Bloomfield, MI
MacroMedia International was an advertising agency that helped to raise visibility and awareness for their clients. They were a full-service advertising agency offering media planning and buying, production, digital and traditional media. Managed the conception, planning and implementation of media publicity campaigns for television and cable. Developed creative campaign slogans and jingles for sales promotions and managed a 15-member marketing and communications team.
Strategically aligned activities; integrated public relations, wrote press releases, applied strategic sales techniques to expand footprint, facilitated marketing events for Wayne County Sheriff s dept., State of Michigan (under Gov. Granholm), Blue Cross Blue Shield, Detroit Public School and others.
GSM/Advertising Director, 10/2007 10/2008 - WADL TV, Clinton Township, MI, www.mywadl.comWADL TV, an affiliate of MyNetworkTV is a local television station with a range that can be seen across the state of Michigan, Wisconsin and Ohio. WADL began with a wrestling format and then infomercials before expanding their path and offering an extensive program line-up under my direction that included the following: Dateline, Chicago PD, Law & Order, Two and a Half Men, Access Hollywood and more!
Organized and instructed the start-up of WADL s advertising and marketing division from start to finish, hiring all Account Executives, Independent Contractors, traffic department and production personnel, writing policy and guidelines and compliance framework. Worked collaboratively with departments that were inter-related to sales, set challenging but attainable goals for 20 Account Executives; 8 Independent Contractors, a 4 person traffic department, and a 6 staff production team. Designed incentive packages and bonus programs to incent sales performances, coached and trained sales team on closing techniques and wrote month-end and weekly reports.
Interviewed new talent interested in having a televised show, created marketing initiatives to support growth of WADL; monitored Wide Orbit crm for better productivity and staff performance, conducted weekly meetings for staff that I managed (Sales, Contractors, Production, Traffic).
Reported directly to the President, managed local budget, and routinely scheduled ride-alongs with Account Executives to assess and improve presentations, to reinforce processes and to accelerate and enhance closing techniques. Accountable for closing clients that exceeded 2M quarterly.
VOLUNTEERKappa Delta Pi Educational (Honor Society)
Women in Communications
Jackets for Jobs, Inc. (Advisory Board)Alpha Kappa Alpha Sorority, Inc.Lions International, Inc. |
