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Senior Web Designer Elevating Brands Through Innovative & Responsive UI/UX Design 10 Years of Crafting Creative Marketing Solutions & Strategic Visual Content Alexandria, Virginia PHONE NUMBER AVAILABLE EMAIL AVAILABLE gabe-rivera.com LinkedIn SUMMARYExperienced Senior Digital Designer with a deep-rooted passion for creating immersive and intuitive user experiences and engaging target audiences through beautiful, original designs. Recognized for translating project objectives into visually creative solutions using UI/UX web design, motion graphics, and graphic design. Proven ability to drive transformation and amplify brand visibility through strategic design and marketing initiatives. A collaborative leader with a commitment to championing creativity and translating organizational objectives into stunning visual experiences across platforms and devices. Eager to apply my expertise in digital design to help brands and clients leave an inedible impression on consumers. KEY COMPETENCIES Web Design User Experience (UX) User Interface (UI) B2B Marketing Product Marketing Motion Graphics Graphic Design Email Marketing Social Media Marketing Search Engine Optimization (SEO) Client Collaboration Brand Aesthetics Wireframing User Research Strategy DevelopmentDESIGN SOFTWARE: Adobe Creative Suite (Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Adobe Dreamweaver, Adobe Acrobat, Adobe Flash, Adobe Spark), Figma, Sketch, Zeplin, InVision, Axure RP, SketchUp, Blender PROGRAMMING LANGUAGES: PHP, .NET Framework, JavaScript, Java, HTML, CSS WEB PLATFORMS & TOOLS: WordPress, Google Analytics, Salesforce.com, Microsoft PowerPoint, Microsoft Excel PROFESSIONAL EXPERIENCEPLANIT AGENCYSenior Digital DesignerBALTIMORE, MDJan 2022 Apr 2024Planit Agency is an award-winning independent marketing and advertising agency that has been transforming brands since 1994. As a Senior Digital Designer, played a crucial role in elevating digital marketing materials and driving engagement and conversion rates. Designed and executed digital marketing materials for high-profile campaigns, ensuring alignment with client objectives and brand guidelines. Developed user-friendly UI/UX designs for websites and email campaigns, optimizing user journeys. Collaborated closely with cross-functional teams including marketing, development, and content, translating project goals into compelling design solutions. Produced multimedia content including graphics, videos, and animations to enhance engagement and brand storytelling. Presented designs to clients, communicating design rationale and eliciting feedback for iterative improvement. Conducted quality assurance checks to ensure design integrity and functionality across platforms and devices. QOMPLXSenior Web DesignerTYSONS, VAAug 2021 Dec 2021QOMPLX is a leading cyber risk reduction company with a valuation of $1.4B. As a Senior Web Designer, enriching the visual appeal of the company's digital presence. Designed visually appealing and user-centric pages for the website and landing pages. Worked with stakeholders to create designs within Figma, ensuring alignment with company objectives. Translated design concepts into functional and responsive web layouts, working hand in hand with developers. TRADER INTERACTIVE NORFOLK, VAWeb Designer Aug 2019 Aug 2021Trader Interactive is a leading digital marketplace reaching over 13 million monthly unique visitors. As Web Designer, connected buyers and sellers through innovative design strategies and client-focused approaches. Collaborated with recreational and commercial vehicle industries, creating landing pages and client websites for dealerships, enhancing their digital presence. Specialized in diagramming user flows, conceptualizing front-end features, and crafting elegant user experiences to drive engagement and conversion rates. Supervised the user experience journey from inception to completion, maintaining clear communication with project managers and team members. Leveraged insights from Trader Interactive's extensive industry experience to develop products and solutions that attract, engage, and convert in-market consumers. HOMES.COMGraphic / Web DesignerNORFOLK, VAJun 2018 Aug 2019Homes.com, Inc. is the second-largest real estate portal in the USA, with over 100 million buyers. As a Graphic/Web Designer, employed intuitive design techniques to drive conversions. Crafted visually appealing and user-friendly landing pages, employing responsive design techniques to ensure seamless cross-device compatibility and enhance user engagement. Developed compelling videos and designed graphics to enrich website aesthetics and drive user interaction. Collaborated closely with cross-functional teams, conducting usability testing and implementing interactive features such as questionnaires to optimize user experiences and drive strategic decision-making. INFOMEDIAWeb DesignerGUAYNABO, PRSep 2014 Jun 2018Infomedia is a leading B2B agency who has been providing marketing solutions for over 15 years to over 2,000 clients. As a Web Designer, contributed to crafting bespoke website and app designs for diverse brands. Created website and app designs tailored to meet client objectives and maintain brand consistency, resulting in high client satisfaction. Played a key role in developing, implementing, monitoring, and optimizing campaigns to ensure the success and return on investment of clients' marketing initiatives. Contributed to the success of hundreds of digital campaigns by employing intuitive design techniques and leveraging market insights to drive conversions.EDUCATIONPOLYTECHNIC UNIVERSITY OF PUERTO RICO 2020Computer Science |