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Annie C. Wu Creative Direction, Art http://tinyurl.com/bcbknxqFIT SVAEMAIL AVAILABLE PHONE NUMBER AVAILABLE Annrkee.comStreet Address + years Creative Direction in Advertising.Develop work that successfully increases brand awareness, helps drives site traffic, CRM, and overall digital footprint.Lead projects efficiently to create a unified vision in print and digital worlds.Instruct creative teams to produce cutting edge designs and visual styles in a variety of production-ready formats. FREELANCE ASSOCIATE CREATIVE DIRECTOR, New York, NY VML, HELLER, DEFY, AREA 23, NEON HEALTH, DDB HEALTH, DUZIE FASHION, SKINSHINEBAR, HERITAGE INDIA FASHIONS KEY ACHIEVEMENTS: Designed and launched websites as well as the first FDA approved medical mobile app, Re-Set SKILLS GAINED: Initiated fully branded campaigns across various media platforms FREELANCE GROUP ART SUPERVISOR, New York, NYSTRIKEFORCE, DRAFT FCB, LORD JAMESON DOG PATISSERIE, VPAR, SPOON&FORK, DEPIRRO/GARRONE, FLASHPOINT, JUICE, HARRISON & STAR, FLYWHEEL, CALCIUM, OGILVY, KWG KEY ACHIEVEMENT: Maintained a steady flow of freelance clients for approx. 10 years SKILLS GAINED: Developed digital skins for apps  Designed ads in various social media formats  Created high-concept designs for convention booths and targeted takeovers in large stadium venues  Developed high profile, well-received DTC campaigns GROUP ART SUPERVISOR, GSW WORLDWIDE, New York, NY and Columbus, OH ACCOUNTS: JOHNSON & JOHNSON/ETHICON, MERCK, ELIKEY ACHIEVEMENT: Won a James E. Burke AwardSKILLS GAINED: Supervised design projects for print, web, and video  Led new business efforts through strong presentation skills, strategic & creative capabilities, and a wicked sense of humour ART SUPERVISOR, DRAFT FCB, New York, NYACCOUNTS: CYBERONICS, SYNAGIS, FLUMIST, MIRCERA, OPANA KEY ACHIEVEMENT: Guided creative teams on a global scale SKILLS GAINED: Contributed extensively to new business pitches  Established time-lines for assignments with account and production teams  Supervised designers and studio artists to establish visual synergy on brands  Attended press runs SENIOR ART DIRECTOR, WISHBONE(Rosetta), New York, NY ACCOUNTS: SONATA, DEPAKOTE, FLUMISTKEY ACHIEVEMENTS: Won a silver R.X. Award for brochure design  Won an award of excellence for a direct mail campaign  Successfully launched 3D direct mail campaigns, resulting in an unprecedented 21% response rate SKILLS GAINED: Oversaw creative teams on print and digital layouts  Commissioned final art with photographers ART DIRECTOR, EURO RSCG(HAVAS), New York, NYACCOUNTS: EFFEXOR XR, FORADIL, XELODAKEY ACHIEVEMENT: Pitched and won FORADIL SKILLS GAINED: Developed consistent branding in journal ads, visual aids, and various promotional materials  Managed presentations for clients  Effectively guided junior art directors in adhering to style guidelines for each brand  Led photo-shoots for creative campaigns ART DIRECTOR, DEUTSCH, New York, NYACCOUNTS: ALMAY, BANK ONE, COKE, GNC, GRAND MARNIER, TOMMY HILFIGER, VERIZON, ZOLOFT KEY ACHIEVEMENT: Promoted from production artist to junior art director after assisting Creative Directors with design work SKILLS GAINED: Handled tasks of concept development for print ads, billboards, and TV storyboards  Oversaw production of finished projects  Collaborated with creatives on conceptual portion of new business pitches 2008-20172018-Present2007-20082005-20072003-20052002-20031999-2002Interests: foreign languages, event planning and volunteer work for charitable causes Creative samples and references available upon request InDesign100%Illustrator85%Adobe XD70% Additional Skills: Prepress, Hand Comping, Sketching Photoshop95%