Candidate Information Name Available: Register for Free Title Marketing Director Target Location US-PA-Collegeville Email Available with paid plan Phone Available with paid plan

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Candidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Marketing & PR Executive15+ years of experience, 11+ years management, 9+ years business development EXECUTIVE SUMMARYBig-picture Marketing Executive with Marketing, PR, HR/Recruiting, and Sales experience. Produces specific, measurable results for B2B, B2C, and D2C environments by applying multiple marketing strategies to move brand/s and company vision/s forward. CORE COMPETENCIESDirectorial / Management Executive Vision Expansion & Achievement Marketing, PR, & Business Strategy Empowerment of Highly Effective Teams KPI & Data Reporting Balancing Budgets / P&L Sheets Direction / Management of SEO & SEM Teams Content Marketing & Management Event Direction / ManagementMarketing & PR Communications Website Design Direction & Management Social Media Influencer / Affiliate Marketing Direct Email Marketing Generating Quality Customer Reviews Media Relations / Creation of Press Kits Digital & Print Design Reviews & Management Internal Communications / E-newslettersPROFESSIONAL EXPERIENCECUSTOM AMERICA, INC, Boothwyn, PA 6/2023  Present Marketing Manager Managing all marketing functions for the Americas including, but not limited to:B2B strategic marketingDirect email marketingSocial media strategy & managementEvent management & planningBudgetingContent management, creation,planning, & executionInternal commsBrand developmentHR/recruiting Coordinating with European, LATAM, & Brazilian marketing counterparts and creatives to develop brand, provide marketing strategy, and generate collective content to solidify global brand image. Reducing company marketing spend by $85K+ within the first six months of work. NEW GROWTH MARKETING, LLC, Collegeville, PA 4/2021  6/2023 Owner / Marketing Consultant (multiple clients) Provided new business development, branding expertise, training, and marketing planning/consulting to the following industries:DEIB (Diversity, Equity,Inclusion & Belonging)Political / PACPsychology / TherapyClean EnergyLegalJewelryFood / RestaurantNon-Profit / NPOTelecomTransformationIndividual Facilitated creation and achievement of company mission, vision, values; strategic plans; brand identities. Candidate's Name
PHONE NUMBER AVAILABLEPage 2GODDARD SYSTEMS, INC., King of Prussia, PA 10/2021  8/2022 Marketing Manager, Engagement & Retention (Social Media, Email, & SMS accounts) Oversaw 615 local (franchise) and corporate social media and email/SMS accounts; managed employees. Led consolidation efforts, saved company $350K+ in marketing spend over nine months. Supported generation of 15%+ engagement rates for social media and 25%+ CTO rates for email. Created and proposed SMS/text marketing strategy, approved by Chief Marketing Officer (CMO). Collaborated with depts (communications/PR, creative, branding, and co-op/media buys) to create and implement new corporate systems for streamlining cross-team efficiency to better serve franchisee marketing. Wrote new social media policies for corporate and franchises. SUMMERS LABORATORIES, INC., Collegeville, PA 5/2014  8/2020 Marketing Manager Generated 10%+ engagement rates in managing multiple influencer campaigns. Directed collaborative teams and developed empowering working relationships. Supported ecommerce website redesign to increase online product sales. Leveraged vendors and contractors to cost-effectively augment in-house staff. Produced excellent results with influencers, designers/developers, photographers, other marketers, and operations to create and produce innovative designs for various product packages, marketing pieces, social media posts, email, landing pages, websites, and online ads/layouts. Managed and planned events, various trade shows, and generated crowdsourcing to support brand. Created content and design for SEO, SEM, PPC, SMS, and popular social media and forum site advertising resulting in high CTRs and open rates on a consistent basis. EDUCATION / CERTIFICATIONCORNELL UNIVERSITY  Marketing Strategy Certificate 5/2021 SYRACUSE UNIVERSITY  S.I. Newhouse School of Public Communications  B.S.  Public Relations 5/2000