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Click here or scroll down to respond to this candidateCandidate's Name
CREATIVE DIRECTOR FOR MULTICHANNEL TEAMS CREATIVE STRATEGISTEmail: EMAIL AVAILABLE Location: Chicago, IL Portfolio: alanawaters.com Phone: PHONE NUMBER AVAILABLEOVERVIEWCreative Director, Alma LasersGlobal Creative Director, Claire&#Street Address ;s & Icing StoresAdjunct Professor of Digital Image Design, Columbia College Associate Creative Director, MMG AgencyAssociate Creative Director, Walgreens eCommerceEMPLOYMENT HISTORYApr 2010 - PresentCreative Director, Contract/Freelance Digital, UX, Photo/Video Alana Waters Creative at ChicagoContracts or freelance projects I take between full time roles. Digital, UX, photo/video projects, video production, leadership, and communication, delivering outstanding outcomes. Clients: United Airlines, Walgreens, Kendra Scott, Sears, McDonald's, and Procter & Gamble. Highlights:Associate Creative Director, Walgreens.com Chicago, IL In this role, I managed a creative team responsible for designing architecture, user interface, and messaging for Walgreens' online properties. I led the concept to launch and post-launch optimization of Walgreens' buy online, pickup curbside model, Web Pickup. These enhancements led to a 200% increase in online curbside pickup adoption.Senior Art Director, Pfizer Chicago, ILAs a Senior Art Director, I managed a creative team and produced integrated creative solutions across various channels, including digital/interactive, print, and photography. UX Associate Creative Director, BarcodesInc.com Chicago, IL In this position, I managed a creative team and produced all digital marketing and user experience designs for a B2B company. Through optimization of the eCommerce checkout flow, we achieved a 200% lift in conversion. Director of Interactive Services, Marketing Support, Inc. Chicago, IL Managed strategy and production for Dalai Lama's event at University of Wisconsin, enhancing engagement through social media and interactive Q&A.ALANAWATERS.COM 1Oct 2022 - Jan 2024Creative DirectorAlma Lasers at ChicagoMentored and developed team members, fostering a positive work environment and enhancing overall team performance. Developed and communicated strategic briefs, streamlining processes and improving vendor management efficiency by 40%. Utilized analytics-driven approaches for weekly collateral reviews.Prioritized team development and provided servant leadership support. Committed to delivering high-quality results efficiently, leveraging excellent communication and teamwork skills. Directed cross-platform digital marketing campaigns, boosting online engagement, and ensuring alignment with company goals. Led video/photo production projects, enhancing visual content quality and driving a 20% increase in customer engagement. Utilized data-driven insights to optimize weekly collateral reviews, resulting in a 15% improvement in marketing efficiency. Directed cross-functional teams to produce innovative marketing materials, resulting in a 20% increase in customer engagement. Led video/photo production projects, significantly improving visual content quality and increasing customer engagement. Facilitated cross-departmental collaboration, ensuring cohesive marketing efforts and driving increased team productivity. Implemented comprehensive brand strategy, strengthening brand identity.Sep 2015 - Jun 2019Adjunct ProfessorColumbia College Chicago at Chicago, ILAs an Adjunct Professor at Columbia College, I taught Digital Image Design, covering Adobe Creative Suite, HTML, and CSS.Apr 2017 - Mar 2019Global Creative DirectorClaire's & Icing Stores at Hoffman EstatesOversaw content creation, digital design, UX, copy, photography, video, packaging, and print for Claire's and Icing Stores Managed a 22-person team in Chicago and Birmingham, UK Collaborated closely with executives andstakeholders Icing.com surpassed all brick andmortar sales within one year Mentored andempowered team membersDeveloped workflowsEnsured cohesive brand alignment across all channels Directed cross-functional teams to achieve a 150% increase in digital engagement, enhancing brand visibility and customer interaction. Implemented strategic initiatives that streamlined design processes, reducing project turnaround time by 25% and boosting efficiency.EDUCATION AND TRAININGBachelor of Fine ArtsSchool of Visual Arts at New York City, NYMajor: Photography Minor: Mass MediaUX Design & Best PracticesNielsen/Norman GroupALANAWATERS.COM 2AWARDSAmerican Advertising FederationAddy: Gold, Cinematography/VideographyPalm Beach Tan: USVI Campaign. Art Direction, wardrobe/hair/makeup & prop design, on-set wardrobe/styling. (Agency: Archer Malmo)American Advertising FederationAddy: Silver, Local Television CampaignSouthland Resort & Casino: Creative concept, storyboards and on-set AD for their Now Open campaign. All multichannel creative.(Agency: Archer Malmo)American Business AwardsStevie AwardClient: Procter & Gamble, Crest Whitening Emulsions social media campaign. Role: Video Editor. (Agency: MMI) SKILLS508 ComplianceAdobe Creative SuiteAdobe Photoshop, Illustrator, InDesignAgile MethodologiesArt DirectionB2B Marketing CreativeB2C Marketing CreativeBrand DevelopmentCoaching & MentoringConcept DevelopmentCopywritingCorporate IdentityCreative DirectionCreative Problem SolvingCreative StrategyD2C Marketing CreativeDigital MarketingDigital MediaEcommerceEmail MarketingGraphic DesignLogo DesignMarketing StrategyOnline AdvertisingPackaging DesignPhotographyProcess Design & OptimizationSocial Media MarketingTeam LeadershipTypographyUX ResearchUX/UIUser Interface DesignVendor ManagementVideo/Photoshoot Production & EditingWeb DesignALANAWATERS.COM 3 |
