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Title User Experience Market Research
Target Location US-PA-Philadelphia
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Philadelphia, PA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedIn PortfolioSUMMARYMixed methods user experience researcher specializing in psychology and behavioral neuroscience with 2 years of experience in digitally collaborating with cross-functional teams, leveraging user centered design and market research to improve user adoption and engagement as well as provide user behavior informed direction for strategic challenges to Fortune-500 companies such as Google, Apple, Philips, US Bank, and Mars. SKILLS & TOOLSSkills Qualitative: User Experience Research, User Interviews, Field Study, Experimental Study, Market Research, Survey Design, Usability Testing, Ethnography, Psychology, User Centered Design, Digital Collaboration, Design Workshops, Behavioral Data Analysis, Business Case Development, Prototype Design, Product Design, Behavioral Design, Service Design, Usability Design Quantitative: Data Analytics, Data Modelling, Web Scraping, Sentiment Analysis, Segmentation, Clustering Tools Figma, Adobe XD, R Studio, Python, Qualtrics, Excel, Miro, Tableau, UserTesting, PsychoPy PROFESSIONAL EXPERIENCEThe Verse Berkley, CA (Remote)User Experience Intern (Behavioral Neuroscience) Jun 2024  present Implementing advanced neuroscience principles in digital product design through extensive user experience research and usability testing; increased user satisfaction scores by 30% and enhanced overall mental health outcomes. Conducting exhaustive meta-analysis to uncover anthropological, ethnographic, and neuroscientific basis for the importance of rituals in promotion of personal and social well-being as well as behavior change. Fractal Analytics Pvt. Ltd. Mumbai, IndiaUser Experience Consultant (Behavioral Science) Jul 2021  Jul 2023 Led business case development, identifying strategic opportunities for Google, Mars, HSBC, Philips, and Office Depot. Enhanced engagement on an edtech platform through behavioral audit and gamification strategies; achieved 15% increase in learner engagement and 8% boost in course completion rates. Identified key behavioral segments for a US-based financial institution's marketing strategy through experimental methods and ethnographic user interviews, resulting in an 18% increase in product adoption. Executed behavioral audit, user experience research, as well as website data analysis and applied neuroscience insights that reduced usability friction by 10% on a leading tech companys product landing page. EDUCATIONUniversity of Pennsylvania, MSc. Behavioral & Decision Sciences GPA 4.00 (ongoing) Philadelphia, PA Courses: Experimental Methods, Data Science, Judgements & Decision Making, Behavior Change for Social Impact, Statistics, Negotiations Behavior Aug 2023  Dec 2024University of Mumbai, M.A. Economics GPA 3.78 Mumbai, India Courses: Microeconomics, Macroeconomics, Developmental Economics, Econometrics Aug 2018  Oct 2020 University of Mumbai, Bachelor of Commerce GPA 3.78 Mumbai, India Courses: Business Management, Financial Management, Psychology, Advertising & Marketing Aug 2015  Apr 2018 PROJECTSMitigating Product Cannibalization, Ipsos (Capstone Project) Jan 2024  Apr 2024 Led user research and generated behavioral insights to develop marketing and product strategies that enhance customer-product alignment and prevent cannibalization.

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