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Marcom Manager Media Production CopywriterEMAIL AVAILABLE PHONE NUMBER AVAILABLELinkedIn WebsiteAccomplished Project and Marketing Manager with a proven track record of spearheading cross-functional teams and driving high-impact projects. Excel in conducting and implementing Digital Asset Management systems, enhancing operational efficiency by streamlining marketing processes. Possesses a strong background in change management and is adept at facilitating successful software transitions that bolster productivity and project delivery. Leverage strategic insight and business acumen to collaborate effectively with C-level executives, offering recommendations that contribute to informed decision-making and sustainable growthcommitted to professional development, conducting performance reviews that cultivate team engagement and skill enhancement.Areas of Expertise Project & Production Management Speech Writing PR and Media Relations Media & Event Production Communications Proofreading Marketing Strategy and Campaign Execution Graphic Design Creative Copywriting Resource Management Storytelling Brand Integrity (Style, Tone, Voice)Professional ExperienceJobot Hooray Health, RemoteSenior Project ManagerMay 2023 PresentHead cross-functional team initiatives and enterprise-wide projects, ensuring strategic alignment and operational efficiency. Conduct comprehensive discovery interviews to inform current state analysis and facilitate the adoption of new systems and processes. Lead the analysis, selection, and implementation of the Digital Asset Management (DAM) system, and as the content engineer, established governance for metadata, taxonomy, and workflow. Drive content and marketing strategy through weekly calendar meetings, optimizing communications and workflows. Collaborate with C-level executives, providing insightful SWOT analyses and project updates to inform decision-making and resource allocation. Conduct performance reviews, contributing to the professional development and engagement of team members. Manage deliverables for new client implementations, supporting successful open enrolment periods.Instrumental in the establishment of the company's first Project Management Office (PMO), enhancing scalability and efficiency.Proof marketing assets for SM, web, and marketing materials, and write copy as needed.Directed the onboarding of high-profile clients, developing project management plans and coordinating deliverables, resulting in seamless integration.Facilitated 40% reduction in workflow resource hours through effective DAM implementation and comprehensive team training.Created video tutorials and PowerPoint decks per Use Case and Cross-Functional team needs and conducted video team training sessions for DAM use.Wrote marketing SOPs.Crawford Group, RemoteProducer/Content PublisherJun 2022 Feb 2023Directed project workflows and digital asset publication for leading enterprises, employing Workfront and Adobe Experience Manager (AEM) to streamline operations and enhance efficiency. Oversaw the management of enterprise digital marketing assets, ensuring proper tagging, metadata application, and systematic filing. Coordinated the versioning of digital assets during significant corporate events, including the HP buyout and Poly rebranding, and ensured seamless updates to project stakeholders. Monitored the upload and publication of video content to the Poly/HP YouTube channel, applying comprehensive metadata and adhering to strict guidelines. Contributed to daily Scrum meetings, actively seeking opportunities for process optimization within cross-functional team environments. Collaborated with cross-functional teams to identify and implement process improvements, driving increased productivity and team agility.Empowered the content publishing team to deliver the high volume of projects, significantly contributing to the success of the corporate transition and rebranding.Ensured the accuracy and compliance of hundreds of digital assets during the HP and Poly rebranding by leveraging Workfront reference numbers for precise asset tracking.Steered key tasks during HP's acquisition and Poly's rebranding, managing the versions of numerous DAM assets.Creative Solutions Services Accredo - Cigna, RemoteCampaign Marketing StrategistJun 2022 Oct 2022Led comprehensive rebranding initiatives and recruitment marketing strategies, playing pivotal role in the corporate image overhaul and HR marketing efforts. Coordinated with enterprise recruiters to budget, craft, and schedule job advertisements on prominent social media platforms, ensuring alignment with strategic goals. Oversaw digital asset management, maintaining rigorous adherence to taxonomy and metadata standards within the enterprise DAM system. Applied analytical skills to assess campaign performance, utilizing LinkedIn, Facebook, and Google analytics to ensure recruitment marketing efforts yielded optimal ROI.Led targeted rebranding campaign for the EVP, resulting in cohesive and updated corporate identity.Executed comprehensive update of over 100 HR/recruiting email templates, maintaining strict compliance with the brand style guide.Demonstrated expertise in copywriting and graphic design by contributing to the redesign of over 30 website pages, with focus on enhancing the Military and Veterans recruiting page to reflect the updated brand identity.Prestige Marketing Group, RemoteSenior Project ManagerJan 2022 May 2022Drove cross-functional teams and coordinated agency deliverables, ensuring client expectations and project scope were meticulously overseen. Conducted in-depth analysis of organizational operations and workflows, identifying inefficiencies, and presenting actionable insights to the CEO, which catalyzed company-wide restructuring and the integration of new operational software. Developed comprehensive project plans, delineating scope, allocating resources, and establishing timelines to secure successful project outcomes. Led change management initiatives, facilitating the smooth transition to new enterprise operations software, including process mapping, and managing system interdependencies. Crafted video SOPs and conducted training sessions for team members on the effective use of the newly implemented project management tools, positioning the company for scalable growth and efficient resource management.Spearheaded the successful migration to a new project management software platform, resulting in a notable 18% increase in production efficiency.Pioneered the development and execution of detailed project plans, ensuring timely delivery and optimal resource utilization.Championed change management during a critical software transition, minimizing disruption and maintaining project continuity.Youth Adventures, RemoteCamp Frontier Marketing Manager Content ProducerFeb 2021 Jun 2022Oversaw content production across various platforms including Slack, Wix, FCPX, Premiere, PPTX, InDesign, Illustrator, Photoshop, Facebook, and Google Analytics for the dynamic youth-oriented organization. Orchestrated comprehensive website overhaul, incorporating proofreading, persuasive copywriting, and innovative graphic design to enhance user engagement. Spearheaded SEO management and optimization, significantly increasing website visibility and traffic. Directed video production for marketing campaigns, social media channels, and website features, ensuring high-quality visual content. Administered social media content creation and management, fostering community growth and brand presence across Facebook, YouTube, and Twitter. Implemented digital asset management and taxonomy protocols to streamline marketing asset organization and retrieval.Wrote compelling copy for complete website revisioning, in addition to scripts for enrollment D2C videos, fund-raising videos, and social media posts.Pioneered strategic marketing strategy that propelled 36% increase in annual sales, setting new benchmark for company revenue.Enhanced digital marketing initiatives by producing and editing compelling video content, driving engagement and conversions.Superfici America, Concord, NCMarketing ManagerSep 2018 Nov 2021Headed comprehensive marketing initiatives for the North American sector, spearheading digital campaigns for product launches and overseeing content creation, KPI and ROI analysis, and ad buys. Directed public relations efforts, coordinating with diverse groups and live events to enhance corporate sponsorships. Executed translation and editing of marketing materials, ensuring cultural relevance and accuracy for B2B audiences. Oversaw the construction and management of a remote product viewing studio, maintaining sales momentum during challenging market conditions.Certainly! Here are the resume bullet points tailored for the described responsibilities:Managed tradeshow participation across North America, driving lead generation and achieving year-over-year sales growth.oCoordinated all aspects of team travel, including meals and accommodations, ensuring seamless and efficient logistics.oOversaw transportation and logistics for machinery and booth materials, ensuring timely and secure delivery.oDesigned and executed booth layouts and technical designs, optimizing space and enhancing attendee engagement.oHandled venue services, including electric, water, air, signage, and carpeting, ensuring all requirements were met.oUtilized Cvent for lead generation and attendance analytics, providing data-driven insights to enhance future events.oDirected load-in and load-out processes, ensuring efficient setup and breakdown of exhibits.oDesigned all event materials and signage, maintaining brand consistency and visual appeal.oLed multi-channel event marketing efforts, maximizing visibility and attendee turnout through strategic campaigns.Developed compelling copy for a variety of platforms, including social media, websites, marketing materials, and sales collateral, driving engagement and conversions.Wrote impactful corporate branding and client testimonial video and SM commercial scripts resulting in increased sales while enhancing brand messaging.Proofed technical and marketing materials written in Italy to ensure accuracy and proper message conveyance in English and to North American customers.Crafted persuasive advertorials and technical documents, ensuring clarity and effectiveness for diverse audiences.Produced engaging radio and print ads, bios, business plans, sponsor proposals, and talent agreements, supporting strategic business initiatives.Authored insightful blogs and thought-leadership assets, establishing authority and fostering industry connections.Collaborated with cross-functional teams to create cohesive content strategies aligned with brand objectives and target audience preferences.Demonstrated expertise in tailoring copy to different media formats, maintaining consistency in tone and style across all communications.Enhanced brand visibility and reputation through creative and strategic copywriting, contributing to overall marketing success.Formulated specialized B2B promotional strategies amid the Covid lockdown, resulting in 60% growth in product sales and warding off expected YoY revenue decline, whilst market rivals noted losses over the equivalent timeline.Orchestrated 300% increase in lead generation through innovative campaign management and strategic media channel utilization.Performing regular analysis of marketing campaign KPIs and spend ROIs across channels and presenting results and recommendations to C-Level leadership.Instituted innovative marketing avenues and business development applications, yielding an augmentation of $4M in fresh revenue.Led the complete rebuild of the company's website, enhancing user experience and search engine optimization to drive traffic and engagement.Blueshore Direct, Huntersville, NCMarketing ManagerOct 2017 Apr 2018Managed multifaceted marketing projects and diverse portfolio of real estate and marketing tools. Crafting engaging digital content and graphic design elements, including real estate signage, land plot maps, event flags, banners, brochures, and mailers to bolster customer engagement. Orchestrated comprehensive video and location photography shoots to strengthen visual storytelling and enhance brand presence.Steered multichannel marketing initiative for Blue Shore Direct, culminating in the company's fastest inventory sell-out to date.Enhanced brand visibility and market penetration by producing high-quality visual content for both online and offline marketing materials.Facilitated the company's highest-grossing single-day sales event through effective ad placement and marketing strategies.Wrote compelling ad copy for print and digital/SM channels, brochures, direct mail assets, event websites, and provided graphic design for land plots, direct mail flyers and brochures, development signage (street signs, community entrance signs, lot signs).RR Donnelley, Pineville, NCProject Manager & Business AnalystAug 2016 Mar 2017Guided cross-functional teams in evaluating workflow processes and software within diverse domains, including e-Commerce and print, to enhance operational efficiencies and reduce costs. Oversaw the integration and transition of client-facing software, ensuring alignment with business needs and facilitating user acceptance testing and deployment. Maintained rigorous oversight of system updates, validating change requests to uphold business rule compliance. Engaged in bi-weekly P&L reviews, managed HR documentation for new hires, and oversaw operations P&L analysis, offering strategic improvement recommendations.Identified new lines of business and operational savings, prompting direct 20% increase in annual revenue.Led comprehensive business analysis initiatives, delivering persuasive cost-saving proposals to enterprise leadership, resulting in a significant +10% ROI.Performing pricing analysis and presenting results and recommendations to C-Level leadership.Orchestrated the successful integration of CaptureOne software for a major client, streamlining digital asset management and improving project delivery timelines.Additional ExperiencePresident, Intrepid Filmworks, Mint Hill, NC Multimedia marketing, motion picture, television, event, and promotions company.VP, Production, Distribution, PR & Media Relations, TRK Emmanuel, Kyiv, Ukraine - International telecommunications company.Technical ProficiencyBynder, AEM, SmartSheet, Workfront, Outlook, Office365, SharePoint, Teams, Excel, ClickUp, Adobe CC, Slack, SM Analytics, Visio, PPTX, Mira, FCPX, Sugar CRM, Pipeline SalesProject Manager: Project Management Project Planning Budget Management Risk Management Stakeholder Communication Agile Methodologies Scrum Waterfall Project Charter Project Plan SmartSheet Wrike Intervala PMBOK Resource Allocation Process Improvement Team Leadership KPI Tracking Marketing Manager: Marketing Strategy Digital Marketing Content Marketing SEO SEM Social Media Management Campaign Management Market Research Brand Management Email Marketing Google Analytics PPC Advertising Marketing Automation Customer Segmentation ROI Analysis CRM Systems Media Producer: Video Production Content Creation Scriptwriting Storyboarding Post-Production Editing Software (e.g., Adobe Premiere, Final Cut Pro) Broadcast Standards Media Planning Animation Sound Design Visual Effects Director Editor Production Scheduling Talent Management Budgeting Production Management Media Relations: Media Outreach Press Releases Crisis Communication Media Kits Relationship Building Event Planning Public Speaking Press Conferences Media Monitoring Influencer Engagement Pitching Stories Communication Strategy Brand Messaging Public Relations: Public Relations Strategy Crisis Management Press Releases Media Relations Corporate Communication Brand Management Event Coordination Stakeholder Engagement Social Media Strategy Speechwriting Content Development Internal Communication Press Conferences Reputation Management Influencer Marketing Business Analysis: Business Process Improvement Requirements Gathering Data Analysis SWOT Analysis Financial Modeling Use Case Development Stakeholder Analysis Gap Analysis Business Intelligence KPI Reporting Risk Assessment Agile Methodologies Project Management Systems Analysis Events Manager: Event Planning Event Coordination Budget Management Vendor Management Venue Selection Contract Negotiation Event Marketing Logistics Management On-Site Management Team Leadership Project Management Stakeholder Communication Event Promotion Client Relations Post-Event Analysis Communications Manager: Communication Strategy Corporate Communications Internal Communications Media Relations Content Creation Crisis Communication Press Releases Brand Messaging Stakeholder Engagement Public Speaking Social Media Management Speechwriting Newsletter Development Campaign Management Public Relations Events Producer: Event Production Project Management Budget Management Venue Selection AV Coordination Vendor Management Event Logistics Team Coordination Event Design Timeline Management Stakeholder Communication On-Site Management Technical Production Event Marketing Risk Management Graphics Designer: Graphic Design Adobe Creative Suite (Photoshop, Illustrator, InDesign) Branding Typography Layout Design Digital Illustration Print Design Web Design UX/UI Design Visual Communication Color Theory Image Editing Creative Concept Development Logo Design Motion Graphics Digital Asset Management (DAM) Content Management Systems (CMS) Metadata ManagementFile Naming Conventions Taxonomy Development Version Control Archival SystemsWorkflow Automation Data Migration Cloud Storage Solutions Database Management API Integration Adobe Creative Suite Bynder Microsoft Office Suite Project Management Team Collaboration Communication Skills Attention to Detail Problem Solving Time ManagementTraining and Support Stakeholder Engagement Process Improvememt Digital MediaContent Lifecycle Brand Management Copyright and Licensing Media Production Marketing Campaigns UX/UI Design SEO Optimization Certified Digital Asset Manager (CDAM) DAM Foundation Certificate Project Management Professional (PMP) Information Technology Infrastructure Library (ITIL) Asset Organization Digital Repository Management Asset Distribution Metadata Tagging User Training System Configuration Vendor Management Quality Control Rights Management Content Strategy |
