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experiencekd freelance creative & consultent Street Address .23 ~- Providing oversight of creative, design needs and landing conceptual ideas quickly.- Studying companies, leadership styles, and different approches to landing good creative- Taloring and toning my own approch to the work and to how I lead. vccp new york group creative director Street Address .21 - 06.23 White Claw, Mikes Hard Lemonade, Google Chrome, Tates Cookies- Supported the CCO in staffing the creative department from scratch. Personally mentored Street Address  creative teams. Steered the establishment of key internal practices that fostered team culture, including a professional development speaker series. And hosted my own monthly art director and design meetings where we took note of what was happening in culture and how we could implant those trends into our work.- Led successful product category launches for White Claw, including new flavors for its core lineup and a more substantial rollout for its premium Surf line, by developing multi channel campaign assets and activations that resulted in valuable media attention. Also oversaw the design of the new product can and packaging.- Orchestrated viral multichannel social campaigns work as well as innovative and hightouch brand partnerships for White Claw that drove unprecedented audience engage ment and exceeded company goal participation, such as the 134 Happy Hours activation and Crack the Claw, a brands sponsorship of Netflixs Glass Onion: A Knives Out Mystery (the packaging design of which earned nods from Dieline).- Served as a design leader helped craft guides for brands like White Claw, Mikes Hard Lemonade, Tates Cookies.Also helped ensure that these guidelines were met and that brand identity, tone of voice and other standards implemented in the standards were met across all the channels of work. bbdo new york creative director 02.14 - 10.21FedEx, Visa, AARP Foundation, ExxonMobil, New Business- Led projects for FedEx and helped shaped three years worth of award-winning campaign work and creative while overseeing multidisciplinary teams.- Part of the pitch team that brought AARP to BBDO - a $100 Million account- Directed the Global Visa Teams multichannel social initiative for the 2020 Olympic Games in Tokyo, activating 20+ international Team Visa athletes and leading the design work and social pod.- Served as a design leader for creative teams when needs like logos and brand guidelines arose. Helped craft guides for brands like ExxonMobil, Mobil 1, FedEx, Visa and helped ensure that these guidelines were met and that brand identity, tone of voice and other standards implemented in the standards were met across all the channels of work. mcgarrybowen chicago acd 10.10 - 11.13BlueCross BlueShield, Bud Light, Sears HA, Lyric Opera of Chicago, Kraft, New Business- One half of the agencys go-to creative team for new business pitches; responsible for bringing in accounts such as Bud Light and BCBS Nationwide, Sears Home Appliances.- After securing BCBS business I conceived and executed Live Fearless A nationwide campaign for BCBS, which is still running 10+ years later including my logo design.- Designed a logo for Philidephia Cream Cheese in 2012 that is still on packages today- Sold through and produced USA Today audience-favorite Superbowl ad for Bud Light. fcb chicago art director 10.07 - 10.10Dow Chemical, MoneyGram, SC Johnson, BCBS of Florida Hey, there. Im kd. An Art Director. A Designer. A creative leader. An award winner. A fan of well-curated cheese plates. With 16 years of progressive and strategic work at award-winning creative agencies, along with a unique global perspective informed by an overseas upbringing. Im seeking opportunities to continue elevating the advertising practice for brands through exceptional and smart creative output paired with hands-on talent development and a people-first, meet them where their at, leadership style. educationchicago portfolio schoolArt Direction & Designnew york universityStudio Art & Communicationscum laude & founders day awardamerican school in japangraduated with honors--judging circlesAICP Next 2020ACIP 2021Chip Shop Awards 2023The Drum Awards 2023featured workThe New York Times, The Drum,Communication Arts, The Dielineand AdWeekawardsD&AD, Clios, One Show, ADC,Hugos, Echo, Effies, ChicagoInternational Film Festival,among others--skillsCreative DirectionStrategic Insights & IdeationExperienced LeaderSupportive MentorExtensive Production ExperienceSocial Community ManagementSocial & Content SpecialistContent Calander ManagementCampaing ManagmentSkilled CommunicatorPassion for Cultural TrendsCollaborationArt DirectionDesignLogosBrandAdobe Creative SuiteGraphic DesignDeck DesignOrganizationkarendsouza.com EMAIL AVAILABLE PHONE NUMBER AVAILABLE brooklyn, ny