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Title Social Media Digital Marketing
Target Location US-TX-Dallas
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Candidate's Name
Dallas, TX EMAIL AVAILABLE +Street Address -246-1493 https://LINKEDIN LINK AVAILABLE EDUCATIONThe University of Texas at Dallas May Street Address
MBA & MS Marketing; Cum Laude GPA 3.Street Address
Scholarship recipient for excellence in MBA & MS Marketing Jaypee Institute of Information Technology, Declared Deemed to be University June 2014 Bachelor of Technology, Concentration in Bioengineering GPA 3.6 TECHNICAL SKILLS MicrosoftOffice GoogleSuite GoogleAnalytics AdobeAnalytics Social MediaAnalytics GoogleAds SEO (SearchEngineOptimization) PPC (Pay-Per-Click) A/B Testing  MOZ SEO  Shopify  HubSpot  WordPress  Canva  Camtasia  Asana PROFESSIONAL EXPERIENCEUTD Office of Information Technology, Texas, U.S.A Digital Marketing, Summer Intern May 2023- August 2023 Developed and executed digital marketing campaigns using Google Analytics, resulting in a 20% increase in website traffic and a 15% boost in user engagement. Created and managed social media content across Facebook, Instagram (via Meta Business Suite), Twitter, and LinkedIn, growing the follower base by 30%. Analyzed campaign performance data with MS Excel, presenting actionable insights to senior management that led to a 10% improvement in conversion rates. Designed and implemented email marketing campaigns with Mailchimp, achieving an average open rate of 25% and a click-through rate of 5%.M/S Spike Controls, Haryana, IndiaManagement Consultant July 2019  October 2021 Analyzed large datasets using MS Excel, improving decision-making accuracy by 20% and achieving $20k in cost savings. Managed multiple projects with Asana, ensuring 100% on-time delivery and budget compliance for more than 8 projects, resulting in $50k in additional revenue. Developed strategic plans achieving 30% business growth, maintaining 90% client retention, securing $75k in contract renewals. CMS Info Systems, Delhi, IndiaManagement Trainee January 2018  July 2019 Optimized cash management processes, driving a 30% reduction in processing errors and a 20% increase in operational efficiency. Collaborated with cross-functional teams to develop cost-saving initiatives, resulting in a 15% decrease in operational expenses. Crafted comprehensive analytical dashboards using MS Excel, presenting critical KPIs and operational data to senior leadership. Infosys Limited, Hyderabad, IndiaSenior Software Engineer June 2014  January 2018 Developed web pages and managed databases, improving website responsiveness by 20% and reducing page load times by 15%. Conducted thorough testing and debugging, achieving a 95% bug-fix rate, and ensuring high-quality deliverables. CERTIFICATIONS HubSpot CMS for Marketers Certification December 2023 HubSpot Marketing Software Certification November 2023 Google Ads Search Certification October 2023 Google Analytics Individual Qualification Certification May 2023 ACHIEVEMENTS Second position in the Annual Sustainability Business Case Competition at The University of Texas, Dallas April 2023 Fourth position in the Nokia Case Competition at The University of Texas, Dallas November 2022 LEADERSHIP & ORGANIZATIONSMarketing Leadership Council- Vice President, Events August 2023- May 2024 Organized high-impact events with meticulous planning, maximizing career development opportunities for marketing students. Deans Council- University Representative January 2023- May 2024 Collaborated with student representatives, faculty, and administrators to address issues and drive impactful university-wide changes. Institute for Operational Research and Management Science (INFORMS)- President September 2022- May 2024 Led a 35-member team and organized impactful university-wide events, enhancing networking among members and industry leaders. Revamped the organizational structure to improve operational efficiency and enhance event execution efficiency.

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