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Click here or scroll down to respond to this candidateCandidate's Name
Senior UI/UX Designer / Product DesignerPortfolio: https://www.behance.net/Raokranthi/PHONE NUMBER AVAILABLEEMAIL AVAILABLENew Jersey, USACAREER OBJECTIVEDedicated Sr. UI/UX Designer with 9+ years of industry experience, seeking to contribute dynamic design expertise and leadership to a forward-thinking organization. Committed to creating seamless, user-centric experiences through a holistic approach that combines cutting-edge design methodologies, technological proficiency, and a passion for innovation. Eager to leverage a diverse skill set in User Research, Design Thinking, and Front-End Development to drive impactful and visually compelling solutions for users and clients.PROFILE SUMMARYProficient in User Research, employing Design Thinking, and conducting thorough Usability Analysis to inform impactful design decisions.I am proficient at rapid prototyping and human-centered design, focusing on persona development, user flows, and journey mapping to enhance user experiences.Skilled in qualitative and quantitative research, employing techniques such as A/B Testing, User Feedback Loops, Rapid Prototyping, and Usability Testing to iterate and refine designs effectively.Proficient in Figma, Sketch, Adobe XD, InVision, and Zeplin for High-Fidelity Prototypes, Visual Interface Design, and Wireframing.Specialized in Responsive Web Design, crafting UI Elements (Navigation, Input Controls, Information Components) with a keen eye for Pixel-Perfect Design, Illustration, Logo Design, and Color Theory.Expertise extends to Front-End Development with HTML5, CSS, JavaScript, React JS, Bootstrap, jQuery, and integrating RESTful Web APIs.Well-versed in GIT for Version Control, ensuring seamless collaboration within Agile Methodology and utilizing JIRA for project management.Familiarity with Augmented Reality (AR), Virtual Reality (VR), and Voice User Interface (VUI) technologies.Proven ability in data-driven decision-making with proficiency in MySQL and Tableau. Committed to cross-functional collaboration, driving successful product outcomes through design excellence and technical understanding.TECHNICAL SKILLSUser Experience (UX): User Research, Design Thinking, Usability Analysis, Rapid Prototyping, Human-Centered Design, Persona Development, User Flows, Journey Mapping, User Research, Usability Testing, A/B Testing, User Interviews, SurveysUser Interface (UI): Figma, Sketch, Adobe XD, InVision, Zeplin, High-Fidelity Prototypes, Visual Interface Design, Wireframing, Responsive Web Design, Design Systems, UI Elements (Navigation, Input Controls, Information Components), Illustrations, Logo Design, Color Theory, Design Systems.Development: HTML5, CSS, JavaScript, React JS, Bootstrap, jQuery, RESTful Web APIs, Front-End Development, GIT (Version Control)Emerging Technologies: Augmented Reality (AR), Virtual Reality (VR), Voice User Interface (VUI)Data and Analytics: MySQL, Tableau, Data-Driven Decision MakingProject Management and Collaboration: JIRA, Agile Methodology, Cross-Functional CollaborationEXPERIENCESenior UI/UX Designer Product Designer -FM Global, NJ June 2022 PresentRoles & Responsibilities:Create detailed wireframes based on the user research (UX) as blueprints for web and application interfaces, ensuring alignment with project requirements and user expectations using Figma.Drive performance improvement initiatives by analyzing user feedback and metrics and implementing changes to enhance overall user experience with Quantitative user research methods (usability testing, web & app analytics, card sorting, and surveys).Created interactive wireframes for multiple devices to establish information architecture and interaction design using MockFlow and Figma.Collaborate with cross-functional teams, fostering effective communication and integration of user-centered design principles throughout the development process.Created personas, user flows, journey maps, and other crucial design artifacts to direct the development process.Effectively visualized and communicated design concepts through wireframing, prototyping, and sketching by using Figma, Invision and Miro.Implement strategies to decrease bounce rates through strategic design decisions and optimizations that captivate user interest by doing A/B testing.Collaborated with the UI development team, leveraging HTML5, Bootstrap, JavaScript, and jQuery to create visually appealing and responsive web interfaces.Designed high-fidelity mockups with responsive approach for desktop and tablet and adaptive approach for mobile using Figma, taking basic design guidelines into consideration (GUI & HCI).Ensure compliance with accessibility standards (WCAG 2.1) and ADA requirements, making interfaces inclusive and user-friendly for individuals with diverse abilities.Embrace Agile methodology, actively participating in stand-ups, sprint planning, and retrospectives to enhance collaboration and adaptability in the development process.Senior UI/UX Designer Cisco USA (Off Shore), Bangalore, India May 2020 Dec 2021Roles & Responsibilities:Conducted user research using a combination of quantitative and qualitative methodologies to obtain insights and inform design decisions in order to develop a deep understanding of the needs and issues of the users.Created sketches, wireframes, and prototypes to visualize and iterate on design solutions by using Figma.Produced personas, user flows, and journey maps to visualize and communicate user experiences using Figma and Sketch App.Utilized sketching and wireframing to develop initial design concepts, providing a foundation for collaborative discussions and iterative improvements.Collaborated with the product design team to translate ideas into high-fidelity UI concepts by using figma and Sketch App, ensuring a polished and visually appealing user interface.Implemented human-centered design principles (HCD & GUI) to create new and improved user experiences within the framework of a SaaS web application.Significantly contributed to transform and expansion of the Salesforce Lightning design system, ensuring its widespread implementation across all Cisco products to enhance design consistency and efficiency.Designed UI elements, including Navigation Components, Input Controls, and Information Components, for a service-based application, enhancing user interaction by using Figma.Collaborated in an Agile (Jira, Aha) environment with a team of developers, fostering seamless teamwork to bring designs to fruition and adeptly adapting to evolving project requirements.Performed usability testing to validate design assumptions, pinpoint areas for enhancement, and iteratively refine the user interface to ensure an optimal user experience.Collaborated on projects centered around interactive design, fostering engaging and dynamic user experiences in web, mobile, responsive applications.Demonstrated proficiency in creating high-fidelity prototypes, enabling effective communication of design concepts to stakeholders and development teams using Figma and Adobe XD.UI/UX Designer Quikr India Pvt Ltd, Bangalore, India Mar 2019 - May 2020Roles & Responsibilities:Led the end-to-end redesign of a B2C mobile application, prioritizing delight and usability, resulting in a 36% increase in Net Promoter Score (NPS).Conducted comprehensive generative research using empathetic methodologies to gain deep insights into user needs and requirements, informing design decisions and ensuring user-centric solutions.Designed high-fidelity mockups with responsive approach for desktop and tablet and adaptive approach for mobile (iOS & Android)using Figma, taking basic design guidelines into consideration (GUI & HCI).Built and improved internal design processes and strategies through active discussions and workshops, fostering a collaborative and efficient design workflow.Worked collaboratively with the marketing team to build brand identity by creating compelling landing pages, effective ad campaigns, and user-friendly websites.Contributed to developing a best-in-class design system, ensuring consistency and efficiency across various products and platforms.Applied data-driven decision-making in the design process, utilizing quantitative research findings to refine and improve the user experience continuously.Implemented A/B testing and user feedback loops to iterate on designs and continuously improve overall product performance.Developed user personas and journey maps to guide design decisions and ensure alignment with user needs and goals by using sketch and Adobe XD.Conducted usability testing to validate design assumptions and identify areas for improvement, leading to a more user-friendly product.Created and presented design prototypes, wireframes, and mockups to stakeholders, gathering feedback and iterating on designs accordingly using Figma.Engaged with cross-functional teams to guarantee a smooth integration of design within engineering and product development processes.Demonstrated a results-oriented approach by achieving a 77% increase in traffic, a 70% increase in product views, and a 70% increase in average session time through applying effective design strategies.UI/UX Designer Grit Innovation, Hyderabad, India Jan 2017 - Feb 2019Roles & Responsibilities:Designed and implemented interactive visual displays for qualitative and quantitative information.Led discovery sessions with founders to understand customer pain points and identify opportunities for product design.Orchestrated the design strategy for a next-generation video streaming platform, emphasizing intuitive user interfaces for web and mobile applications.Collaborated closely with product managers, engineers, and content creators to integrate cutting-edge features, enhancing the video streaming experience.Conducted extensive user research and usability testing, iterating on designs to create a user-centric application with high customer satisfaction.Created personas, user flows, journey maps, and other crucial design artifacts to direct the development process. Effectively visualized and communicated design concepts through wireframing, prototyping, and sketching.Took charge of designing all branding, visual elements, UI patterns, and UX design assets.Collaborated with product management and engineering teams to verify that graphic and layout designs aligned with customer requirements and adhered to implementation constraints.Enhanced user experiences for native and responsive web applications, fostering connections with clients and vendors to elevate business relationships.Ensured graphics and layouts met high-quality standards through rigorous testing across various platforms.Actively participated in forming and developing a cohesive and collaborative design team.Played a key role in stakeholder relationship building by effectively communicating design concepts and incorporating feedback into the design process.Visual Designer Design Peppers, Hyderabad, India Feb 2014 - Dec 2016Roles & Responsibilities:Created engaging illustrations, logos, and designs using Adobe Illustrator and Photoshop.Applied a deep understanding of color theory to ensure appropriate color schemes in all graphic projects.Demonstrated expertise in layout design, optimizing visual elements for maximum impact.Collaborated effectively with copywriters and creative directors to produce cohesive and compelling designs.Ensured consistency and quality by testing graphics across various media platforms, including Web and Print.Developed and maintained a visual design portfolio showcasing diverse projects and skills.Received positive feedback from stakeholders for delivering visually appealing and effective graphic solutions.EDUCATIONMasters Degree in Business Statistics, Trine University.Bachelors in Multimedia (UI/UX, HCI, and Visual Design), IACG Multimedia. |
