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Click here or scroll down to respond to this candidateCandidate's Name
Strategic Marketing ManagerKansas City, MO Street Address
PHONE NUMBER AVAILABLE - EMAIL AVAILABLE - WWW: Online Digital Resume PROFESSIONAL SUMMARYResults-driven marketing campaign manager with a track record of crafting and executing effective strategic marketing campaigns. Proficient in project management and skilled in DE&I leadership. Known for innovative promotional strategies aimed at driving traffic and maximizing sustainable value propositions. Capable of managing competing priorities with resourcefulness and efficiency. SKILLSProject ManagementMarketing Campaign Development and ExecutionNew Product/Services Marketing Development and Execution Brand Asset DevelopmentDE&I/ERG leadershipCorporate CommunicationsStrategic Market PlanningSegmented MarketingWORK HISTORY11/2022 to 06/2024 Marketing CoordinatorBlueScope Buildings North America Kansas City, MO Collaborate closely with brand presidents and general managers to address marketing requirements and drive business expansion. Expert in creating high-quality, professional marketing materials, including brochures, flyers, and newsletters using Adobe Creative Suite (InDesign). Crafted and curated content for our social media calendar, ensuring a strategic and engaging online presence. Template Development (InDesign): Skilled in designing and utilizing templates to maintain brand consistency across all documents. Developed marketing collateral that effectively communicated our brand message to both internal stakeholders and external audiences. Conducted comprehensive market research, analyzing industry trends and consumer behavior to inform our marketing strategies and drive business growth. Experienced in managing and coordinating design projects using Adobe InDesign, ensuring timely completion and adherence to project specifications. Planned meetings, developed robust schedules, and defined clear tasks and deliverables to keep projects on track and ensure timely completion. Set ambitious yet achievable marketing goals for each brand, constantly striving for excellence and measurable results. Managed web SEO/SEM initiatives in collaboration with the digital team, optimizing our online presence for maximum visibility and impact. Project-managed ongoing initiatives, ensuring seamless execution and successful outcomes across the board.08/2021 to 09/2022 Marketing Campaign SpecialistBlack & Veatch Corporation Overland Park, KS Planned and executed various corporate marketing campaigns, strategically assessing promotional assets for each channel based on analytics to drive leads and ROI. Generated and tracked all marketing campaign and event UTMs, later utilized for creating QR codes and metrics. Managed marketing campaigns and events through, ensuring organized assets and deliverables met deadlines. Assisted marketing managers in crafting campaigns, arranging essential channels and deliverables. Created and executed monthly DE&I website series (internal) featuring Black & Vetch professionals. Led the marketing corporate newsletter team, producing monthly brand eNewsletters distributed to over 8,000 professionals. Handled paperwork, identified discrepancies, and promptly addressed them for resolution. 06/2019 to 07/2021 Senior Site Acquisition Specialist Black & Veatch Corporation Overland Park, KSTelecommunications Division - Land Services & Acquisition Group - AT&T Supported five national site acquisition managers with project management, scope analysis, and SMART entries. Developed project-specific training documents for cross-training professionals, utilized by the acquisition director and managers. Acted as a liaison between clients, stakeholders, and construction managers, offering project analysis and PACE reports. Prepared jurisdictional presentations containing project projections and metrics for city hall and permitting meetings. Worked closely with the finance department on project check requests, creating and submitting final requests through GeoTrak.08/2018 to 07/2019 Project FacilitatorBlack & Veatch Corporation Overland Park, KSTelecommunications Division - Sprint PMO Facilitated weekly recap meetings utilizing Power BI, delivering presentations to clients and stakeholders. Submitted and obtained approval for final construction and site acquisition costs directly from Sprint to initiate ground work. Enhanced the intake process for deliverables, ensuring compliance with all construction agreements one week before construction deadlines. Reduced purchase order backlog by 80% by streamlining the daily process for resolving and closing out past due invoices.03/2019 to 06/2019 Marketing CoordinatorBlack & Veatch Corporation Overland Park, KSTelecommunications Division (short - term position) Supervised marketing social media content platforms boasting over 3,000 subscribers/followers. Collaborated on the design and review of new internal and external marketing materials for all four telecommunications business lines. Developed a promotional telecommunications marketing overview presentation for internal and external use, presented to the CEO and marketing directors. Managed incoming RFP/RFI marketing requests for each telecommunications business line. Produced the telecommunications June quarterly newsletter, distributed to over 2,500 professionals.09/2016 to 08/2018 Database AdministratorBlack & Veatch Corporation Overland Park, KSTelecommunications Division - NORAD Administrator - AT&T Turf Led as the project lead for over 90 AT&T construction builds as a DBA, significantly improving on-time delivery. Established and managed an AT&T invoice tracker to guarantee all construction requirements were approved and fulfilled before commencement. Engineered a client invoice tracker in collaboration with the closeout team, resulting in an 80% reduction in past due invoices. Drafted and upheld technical and functional specifications to articulate database intentions and requirements. Devised scripts and procedures for data integration and maintenance. Served as DBA project lead in over 90 + AT&T construction builds - increasing on time deliverables 05/2016 to 08/2016 Marketing ManagerAcosta Chiropractic And Wellness Center Grandview, MO Enhanced brand visibility and lead generation by overseeing both internal and external marketing campaigns and programs. Conducted research on industry and marketplace trends to develop effective marketing strategies and improve business operations. Launched organic promotional content on social media platforms such as Facebook, Twitter, and LinkedIn. Established enduring community partnerships by fostering connections with local firms and the City of Grandview. Generated ongoing metrics reports to evaluate and optimize promotional efforts for client events. Collaborated with the office manager and physician to leverage existing promotional materials and ensure compliance with updated brand guidelines. 07/2010 to 05/2016 Marketing AssistantVeterans Of Foreign Wars National Headquarters Kansas City, MO Managed daily communication with donors by overseeing three out of four company email accounts, resulting in increased donor engagement. Provided exclusive support to a marketing and donor services team consisting of 12+ professionals. Produced accurate financial expense reports for marketing and donor services activities each fiscal year. Delivered recurring donor database performance statements, identifying and categorizing donors and members. Enhanced web traffic by disseminating brand messaging across the company enterprise, facilitating real-time updates. Collaborated closely with product development teams to create and maintain marketing materials for sales presentations and client meetings. EDUCATION05/2010 Bachelor of Science: Applied AdvertisingNorthwest Missouri State University - Maryville, MO DIVERSITY, EQUITY & INCLUSIONServed as the Programs and Events chairperson for the EBONY ERG for 4 years, leading initiatives such as implementing MLK Day as a paid holiday for all Black & Veatch professionals. Acted as an ally to all other ERGs by providing support and conducting DE&I training. |
