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Click here or scroll down to respond to this candidateSOLUTIONS-DRIVEN COMMUNICATIONS LEADERCandidate's Name
PROFESSIONAL EXPERIENCEFREELANCE CONSULTING -- Brookfield, IL March 2024 present Partner with business leaders, CHROs at mid-sized firms, providing corporate communications planning and critical initiatives support. Provide culture, employment branding (EVP), executive messaging, PR, employee engagement, pulse surveys, and organizational changes (i.e. M&A and reorganizations).ASSOCIATE VICE PRESIDENT COMMUNICATIONS & CULTUREFederal Reserve Bank of Chicago Chicago, IL Aug 2022 Mar 2024 Led staff of 6 Communication professionals in managing all aspects of internal communications and culture-building strategy for new ~2K employee national business line combining 7 former product offices from across all 12 Reserve Banks into a single enterprise.Implemented Employee Engagement Research / Employee Listening Strategy. Mapped current-state cultural sentiments, attitudes, and perceptions, gaining actionable insights using engagement pulse surveys and focus groups for use in future integrated culture launch.Executed year-long campaign to engage and align 1850+ employees around a positive and cohesive culture, partnering with leaders to develop Culture Framework and Launch Strategy. Improved engagement, interpersonal trust and psychological safety, mastery of cultural behaviors among officers, and enhanced performance against CX and strategy goals.Increased engagement of new hires within first 90-120 days through a multi-media new hire portal, highly interactive onboarding meetings and buddy system, pairing veteran employees with new hires.Produced and deployed Strategic Change Management Communication Plans, navigating multiple disruptive shifts, including extensive reorganization, product management shift to agile across all 7 businesses, new financial reporting methodologies, and an unprecedented workforce reduction.Drove change acceptance by providing consistent messaging, documentation, and leader engagement, enabling staff to understand what was changing and why, ensuring concerns were heard and addressed, and that leader responses were cohesive and aligned. Created a 360 communications plan to minimize cultural impact of rare workforce reduction (RIF) that undermined the staff trust and psychological safety by ensuring that changes and rationale were consistently messaged, and assuring employees no further reductions were impending. Developed and facilitated culture-based navigating change workshop series regarding the psychological impact of workforce reduction, improving trust and team engagement, based on leader feedback, and post-event and pulse surveys. Strategic problem solver, storyteller, and architect of powerful corporate brands, cultures, and change. Consult, analyze and partner with business leaders to identify and address enterprise communications needs. Candidate's Name team members around mission, vision, values, and strategy to drive loyalty and performance. Create powerful campaigns that solve problems, achieve strategic business objectives, and build high-performance cultures based on integrity, resilience, innovation, and a passion for results. Attract and retain top talent, while reducing turnover and recruiting costs through internal communication strategies that enhance employee engagement and deliver measurable results. Produce and promote a cohesive and compelling corporate identity through:Change Management Targeted Employee Communications Public Relations (PR)Executive Positioning Corporate Social Responsibility Employee ListeningDigital Marketing Social media Storytelling & Content Linda CarlisleLINKEDIN LINK AVAILABLEEMAIL AVAILABLEwww.lcarlisle.com PHONE NUMBER AVAILABLEPROFESSIONAL EXPERIENCE CONTINUEDCORPORATE COMMUNICATION & CSR/ESG SR MANAGERZurn Elkay Water Solutions [formerly Elkay Manufacturing] Downers Grove, IL Apr 2009 Aug 2022 Managed Corporate Communication team of 3 in planning and executing all areas of internal communications, employment branding, enterprise PR, change communications (M&A, RIF, ERP, etc.), philanthropy and CSR/ESG for highly acquisitive 3500+ person plumbing, cabinetry, and commercial interiors manufacturing business.Developed and launched employee value proposition (EVP) / employment brand that attracted and retained top talent through internal communications, public relations, community relations / philanthropy, recruiting website, social media, branded wellness initiatives, and community relations.Planned and executed change management communication, accelerating performance, and enhancing strategic alignment through multiple reorganizations, acquisitions, divestitures, reductions in workforce, and ERP implementations.Built powerful enterprise culture based on vision, values, and leadership competencies, increasing loyalty, and reducing turnover by driving employee engagement through email, leader and recruiting messaging, newsletters, social media, website, and intranet.Established cross-functional Corporate Responsibility (CR) team to measure and communicate social and environmental impacts. Led community engagement, philanthropy, and volunteerism, raising $5.6M in donations over 9-years. DIRECTOR, MARKETINGSawgrass Technologies Charleston, SC April 2007 Dec 2008 Led 7-person Marketing team for a nimble entrepreneurial manufacturer with international patent rights for sublimation and cotton printing inks in both B2B and B2C product offerings.Rebranded company / products, creating distinctive packaging, reinforcing unique market positioning for each of 7 product lines.Developed and documented brand hierarchy identity guide, maximizing continuity and marketing ROI.Planned and executed integrated marketing communications strategy, including event management, advertising and digital marketing, PR, and training events, launching 24 patented products, and delivering business in a box product family to market. FOUNDER, LEAD MARKETING CONSULTANTThe Marketing Department LLC Oak Park, IL July 2004 Dec 2008 Provided planning and marketing services for B2B/B2C entrepreneurs in Consumer Goods, Financial Services, Industrial Products and Business Services sectors to optimize business performance and marketing efficacy. Services included: Strategic Business / Marketing Planning, Advertising, Collateral, Website Development, SEO, Broadcast Ad Production, Direct Mail, Public Relations, and Market Research. EDUCATIONRoosevelt University Chicago, ILMaster of Science: Integrated Marketing Communications Roosevelt University Chicago, ILBachelor of Science: Business AdministrationCERTIFICATIONSLoyola UniversityESG/CSR Strategy Digital MarketingDePaul UniversityCrisis Management/Risk CommunicationsPROFESSIONAL AFFILIATIONSAmerican Marketing AssociationInternational Association of Business Communicators Professional Womens Club of ChicagoCOMMUNITY ENGAGEMENTConservation Commissioner Brookfield, IL 2018-2020 Public Arts Commissioner Oak Park, IL 2013-2016Board Member West Suburban Humane Society 2014-2016 Linda CarlisleLINKEDIN LINK AVAILABLEEMAIL AVAILABLEwww.lcarlisle.com PHONE NUMBER AVAILABLE/pre> |
