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Click here or scroll down to respond to this candidateCandidate's Name
Gainesville, Virginia PHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEDIGITAL MARKETERSummary: 4 years of experience in digital marketing, planning, executing, and optimizing campaigns to drive brand awareness, engagement, and conversions. Proficient in SEO and SEM strategies, including keyword research, on-page and off-page optimization, and paid search advertising. Developed and managed content marketing strategies, creating engaging content across blogs, social media, and email marketing. Experienced in managing social media accounts, creating content calendars, and implementing social media campaigns to increase followers, engagement, and brand loyalty. Skilled in using analytics tools like Google Analytics and Google Tag Manager to measure campaign performance and make data-driven decisions. Expertise in creating and managing email marketing campaigns, including list segmentation, A/B testing, and performance analysis to improve open rates and conversions. Hands-on experience with PPC advertising and display ad campaigns, optimizing ad spend, and maximizing ROI. Familiarize with marketing automation platforms like HubSpot, Marketo, or Mailchimp, streamlining marketing processes and nurturing leads through automated workflows. Developed and executed brand strategies to enhance visibility and market position, ensuring consistent messaging across all channels. Proven ability to collaborate with clients, stakeholders, and cross-functional teams to align marketing strategies with business goals and deliver impactful results. Digital Marketing Platforms: Google Ads, Meta Ads, LinkedIn Ads, and Twitter Ads Analytics Tools: Google Analytics, Google Tag Manager, SEMrush, Ahrefs, Moz, and HubSpot Email Marketing Tools: Mailchimp, Constant Contact, SendinBlue, HubSpot, Marketo Social Media Tools: Hootsuite, Buffer, Sprout Social, Later, Canva SEO Tools: Rank Math, Yoast SEO, Screaming Frog, Moz, SEMrush, Ahrefs Automation Tools: HubSpot, Marketo, and ZapierAd Platforms: Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and Twitter Ads ManagerCRM Tools: Salesforce, HubSpot, Zoho CRMReporting Tools: Google Data Studio, Microsoft Excel, Tableau, and Looker PROFESSIONAL EXPERIENCECAREER NOTE: Completed on-campus studies and currently taking distance education courses to complete a Master's Degree in Information Technology (Available for full-time, W-2 employment). Golchha Group Kathmandu, Nepal Jan, 2021 - Jul, 2023 Assistant Digital Marketing Manager Designed and executed comprehensive digital marketing campaigns, utilizing up-to-date technologies and platforms such as Google Ads and Facebook Ads. Developed and managed content strategies across various channels, including blogs, social media, and email marketing, ensuring alignment with brand goals and customer engagement. Created and implemented SEO strategies, conducting keyword research, on-page and off-page optimization to improve organic search rankings. Utilized Google Analytics and Google Tag Manager for in-depth data analysis, tracking campaign performance, and making data-driven decisions to optimize marketing efforts. Managed and optimized PPC campaigns on platforms like Google Ads and Bing Ads, focusing on maximizing ROI and achieving targeted KPIs. Conducted A/B testing and performance analysis for email marketing campaigns using tools like Mailchimp and HubSpot to improve open rates and conversions. Collaborated with design teams to create visually appealing and effective ad creatives, landing pages, and social media content using Adobe Creative Suite and Canva. Implemented marketing automation workflows using tools like HubSpot and Marketo to streamline processes, nurture leads, and improve customer retention. Leveraged social media management tools such as Hootsuite and Buffer to schedule posts, monitor engagement, and analyze social media performance. Conducted market research and competitive analysis using tools like SEMrush, Ahrefs, and Moz to identify opportunities and inform strategic decisions. Ensured compliance with industry best practices and data privacy regulations in all digital marketing activities. Built and maintained client relationships, collaborating closely to understand their goals and deliver customized marketing solutions.Technologies Used: Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, Moz, HubSpot, Mailchimp, Adobe Creative Suite, Canva, WordPress, Shopify, Trello, Asana, Slack, Microsoft Teams, Google Workspace. Kangaroo Education Foundation, Kathmandu, Nepal Aug, 2019 - Jan, 2021 Digital Marketer Involved in requirement gathering, design, and deployment of digital marketing campaigns using Agile methodology. Developed and configured marketing automation workflows with HubSpot and Marketo. Implemented email marketing campaigns with segmentation, A/B testing, and performance analysis. Utilized HTML5, CSS3, and JavaScript for dynamic and responsive content pages. Leveraged SEO strategies, including keyword research, on-page and off-page optimization. Used tools like Google Analytics and SEMrush for campaign performance monitoring and optimization. Conducted A/B testing and automated testing for marketing campaigns. Managed PPC campaigns on platforms like Google Ads and Facebook Ads. Utilized social media tools like Hootsuite for scheduling and monitoring posts. Implemented conversion rate optimization (CRO) strategies to improve website performance and increase user engagement and conversions.Technologies Used: HubSpot, Marketo, HTML5, CSS3, JavaScript, Rank Math Plugin, Google Analytics, SEMrush, Mailchimp, Google Ads, Facebook Ads, Hootsuite. EDUCATIONMaster of Science in Information Technology(In progress via distance education; expected completion June 2025) Washington University of Science and Technology - Alexandria, Virginia Key Courses: Management of Information Technology; Database System Design and Management; Information Systems Analysis and Design, Enterprise IT Application and Integration, Advanced Business Analytics, Software Projects and Team ManagementBachelor of Science in Information Management (CGPA 3.19) Orchid International College - Kathmandu, Nepal |
