Candidate Information | Title | Marketing Manager Senior Associate | Target Location | US-CO-Denver | | 20,000+ Fresh Resumes Monthly | |
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| | Click here or scroll down to respond to this candidateEXPERIENCEDanone Senior Associate Consumer Promotions ManagerStreet Address - PresentOmni-channel shopper marketing and consumer promotions expert driving a broad national strategy coupled with customer-specific customization, selling, and shopper activationsLed end-to-end strategy and execution (including administrative and budget management) of consumer promotions plans across multiple customers from briefing through activationLed campaign reporting and data analysis to extract key learnings and optimize effectiveness and efficiency of plansPilgrims, a division of JBS Innovation Marketing ManagerApril 2021 January 2023Designed and managed all aspects of innovation and new product development, from insights to commercializationBriefed and oversaw Insights team to uncover new trends and lead R&D process for 3-year rolling new product pipelineConducted intensive budgetary analysis and volume forecasting in order to implement first-in-company Brand PlanCreated data-supported sales strategy for retail, club and food service channels to be used by sales team members in customer meetings and innovation summitsManaged and developed direct reports, providing mentorship and creating a professional development matrixLOreal USA Marketing Manager2007 - 2009Successfully ran P&L with over $100MM in annual sales by managing internal team of brand managers, graphics designers, packaging engineers, trade marketing specialists and plant operations managers to increase profits and develop margin-accretive projectsOversaw website redesign, including all creative collateral and copy, managing IT team to execute planDesigned and implemented nationwide focus groups in order to innovate new products and launch total brand restage to gain market share, resulting in 5% increase in 1 yearCreated copy used on packaging, on website, and in public relations articles in magazines such as Vogue, Cosmopolitan, and Glamour, executing muti-million dollar advertising campaigns in print, television, radio and social mediaDirected and oversaw global advertising agency, model talent searches, and partnerships with celebrity spokespeople, professional sports teams, international awards ceremonies and othersReckitt Benckiser Brand Manager2006 - 2007Managed and implemented restage of flagship Electrasol (now Finish) product with over $100MM in annual salesDeveloped mixed-marketing model for the Brand Plans for Jet-Dry and Electrasol, allocating combined $55MM brand budget it in-store promotions, coupons, packaging innovation, television commercials and strategic alliances with major appliance manufacturersLed 10-person team to design a new-to-category product launch in the United StatesCreated and executed sales and marketing strategyUtilized syndicated data (Nielsen and IRI) to track sales and calculate ROI on advertising initiatives and new product launchesNavigant Consulting Senior Consultant, Forensic Economics2001 - 2004Managed multi-person consultant teams, performing business valuations, analyzing consumer behavior, and conducting investigative accounting examinations which were used as expert economic testimony in state and federal courtsProvided forensic economic analysis in order to calculate economic damages pertaining to wrongful termination, personal injury, medical malpractice and wrongful death lawsuitsEvaluated business performance and projections as a forensic accountant in order to provide expert opinions in complex commercial litigation claimsEDUCATIONUniversity of Chicago Booth School of Business MBA2004 - 2006Emphasis in Marketing and Business StrategyAwarded $20,000 Chevron Scholarship for exceptional academic achievements and management potential.Scripps College BA, Economics1995 - 1999Awarded $22,000 Haynes Foundation Scholarship 2 years in a row for academic excellence in social scienceSKILLSBrand ManagementProject ManagementTeam LeadershipInnovationNational Consumer PromotionsShopper MarketingNew Product LaunchesIntegrated Marketing DesignSocial Media MarketingData AnalysisPackage DesignBrand Restage |