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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE linkedind 3 Year STEM OPT EligibleeducationUniversity of Maryland, Robert H. Smith School of Business College Park, MDMaster of Marketing Analytics, Business Statistics(STEM), GPA 3.6 December Street Address
Relevant Coursework- Statitstical Programming using R, Market ResearchMethods and Analytics, Data Science for Customer analysis, CRM AnalyticsUniversity of Delhi New Delhi,IndiaBachelor of Commerce (Honors), GPA 3.9 July 2022project experienceAction Learning Project in Collaboration with Epsilon,Publicis Group (Capstone)Partnered with Epsilon to analyze digital marketing for three pharmaceutical brands using Google Analytics, Excel, Python, and R. Conducted statistical analyses, including correlation, t-tests, and regression models. Provided strategic recommendations to optimize user engagement and improve conversion rates.Global Expansion via Regional Segmentation : Data-Driven Strategy for US Food RetailerDirected a data-driven analysis for a US food retailer (similar to Whole Foods) to develop an international expansion strategy in Europe. Leveraged mixture cluster models and statistical analysis to identify regional segments, optimize market entry, and recommend strategic positioning for efficient rollout.Eye-Tracking Mastery: Elevating L'Oreal's Print Ads through Statistical PrecisionUtilized Poisson regression and Binary Logit models to analyze eye-tracking data for L'Oreal's print ads. Evaluated the impact of design factors on attention and memory, providing actionable insights for optimizing surface size, placement, and brand recall strategies.work experienceMcWin Tech New Delhi, IndiaMarketing Intern May' 23 - July '23Spearheaded the design and implementation of surveys to gather valuable insights from 20+ prospective clients, leveraging both primary and secondary research methodologies.Leveraged advanced Excel functions and statistical techniques to analyze survey data, extracting actionable insightsGenerated Excel reports and visualizations to communicate data insights, drove marketing plans and brand identity development, and crafted effective email campaigns.Youth India Foundation New Delhi, IndiaContent Writing Intern Feb'23 - April'23Collaborated with cross-functional teams in weekly brainstorming sessions to generate engaging content ideas, resulting in a 20% increase in social media engagement over three months.Curated 30 content pieces monthly on Instagram and Twitter, fostering daily follower engagementLed collaborative efforts with marketing and design teams to optimize articles through effective SEO implementation, yielding increase in website traffic.Additional informationComputer Skills: R Studio, Python, SAS, SQL, MS Excel (Advance), MS Powerpoint,Tableau, Power BI, SAS, Glimmix |
