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Content Designer and Marketing ManagerCandidate's Name .com EMAIL AVAILABLE PHONE NUMBER AVAILABLE ExperienceThe Borden Group, Content CoordinatorFeburary 2024-April 2024 Managed executives LinkedIn pages, crafting engaging posts and optimizing profiles to enhance online presence and thought leadership. Created comprehensive brand guidelines to ensure consistent messaging and visual identity across all marketing materials and platforms. Compiled and analyzed data reports to track content performance, audience engagement, and campaigneffectiveness, providing insights for future strategy development.Contentware, Marketing DesignerDecember 2022-January 2024 Designed and maintained the companys website on WordPress, ensuring a user-friendly interface and visually appealing layout that aligned with brand standards and messaging. Supported outbound direct email marketing campaigns by creating visually engaging email templates, graphics, and layouts that boosted open rates and click-through rates. Managed the companys social media platforms,curating and scheduling content, engaging with followers, and analyzing performance metrics to optimize social media strategy.Medevoke, Digital Designer (Freelance)August 2021-December 2022 Designed patient-facing documentation guide for a clinical trial in Figma, ensuring clear communication of medical information and adherence to regulatory standards. Created custom icons for the UI library to maintain consistency and enhance user experience across digital platforms and applications. Collaborated with multiple teams, including healthcare professionals, content writers, and project managers, to translate complex medical concepts into visually engaging and accessible digital assets.EducationPratt InstituteAssociates Degree in IllustrationUniversity of PittsurghBachelor of Arts in Media andProfessional CommunicationsGoogle Professional CerficiateUX DesignSkills & CompetenciesProficient in Adobe Suite including Photoshop,Illustrator, InDesign, XD, After Effects, and Media Encoder. Highly skilled in Figma, InVision, Sketch, and Canva. Experienced in web design usingplatforms such as Squarespace, Wix, andWordPress. Knowledgeable in UX principles,sketching, storyboarding, and user research.Advanced in design thinking, illustration(including vector, concept, and sequential),CMS management (HubSpot, MailChimp),copywriting, creative writing, and videocreation and editing.HIPCITYVEG, Graphic Design andSocial Media InternDecember 2020-June 2021 Created engaging content for Instagram,including illustrations and GIFs, to enhancebrand visibility and audience engagementon social media platforms. Designed signage for brick-and-mortarlocations, ensuring cohesive branding andeffective communication of promotions,events, and brand messaging to customers. Assisted in developing social mediastrategies and content calendars to alignwith marketing initiatives and targetaudience preferencesExperience Continued