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Click here or scroll down to respond to this candidateQualifications for:GLOBAL MARKETING and COMMUNICATIONS LEADER in a Corporate EnvironmentPossesses innovative marketing and communications experienceinternal and externalwithin large corporations amongst various industries. Responsible for creating, implementing and measuring comprehensive plans to incorporate multi-level organizations and programs across vertical markets. Record includes the planning and execution of initiatives including tradeshow leadership and event management to increase awareness, profits and efficiency. Adept in developing complex, digital and email marketing campaigns and tasks. Core competencies include strategic planning, branding, marketing and obsessing over customers. Results driven.Candidate's Name
Marketing and Communications Management Established strategic marketing and communications plans for unique markets worldwide and locally for acquisitions across the globe; supported growth objectives through value-added initiatives and Lead Generation programs. Partnered with executive team leaders and corporate headquarters to develop and implement brand strategies to promote consistency and create awareness of the products and solutions offered. In conjunction with corporate strategic direction, established brand guide for entire organization to ensure position within the marketplace. Leveraged thought-leadership status and innovation to gain industry insight among market influencers with high standards. Provided strategic direction and developed product launches to support revenue growth initiatives and reinforce the brand.Marketing and Communications Improvement Generated web standards and content to greatly reduce costs, maintain brand standards and drive traffic to feature products and services and increase sales along with industry exposure. Wrote and produced web ads, one pagers, blogs, social media, white papers, press releases, videos, articles, landing pages and sales materials for global and local teams to centralize marketing collateral. Centralized global and local solutions to collaborate with marketing materials, increasing the number of overall active users. Proficient in HubSpot and various marketing and operational platforms geared toward achieving business objectives that measure metrics.CAREER TRACKTOYOTA March 2022 CurrentInternal Communications ManagerManages requests for communications assistance including creating, editing, updating, and proofreading written communications, team member spotlights, company stories, articles, and one-page summaries. Heightened level of involvement and direction with each project. Translates customers concepts into the desired communication as well as adapts deliverables to fit the needs of each group. Heavily involved with SharePoint, mass email distribution and executive messaging. Took ownership of content in printed and digital collateral and on the web. Utilizes communications expertise to implement short, succinct, compelling work product that reflects the familial and informal tone, voice and personality of the organization. Supports strategic Marketing plans pertaining to communications, advertising, and social mediaInterviews SMEs, gathers and interprets responses, and develops the stories within IT that can be used to highlight the IT MessageEvaluates and selects the most impactful achievements, write copy, and select photographyAdapts messaging across multiple platforms, including print and online, advertising copy, email blasts, marketing collateral and social media platformsPHP AGENCY August 2021 March 2022Content Marketing ManagerTook ownership for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Wrote all content for blogs, press releases, website, emails, newsletters, SEO, social posts, executive messaging, brochures, and more. Collaborated across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives. With a brand publisher mindset: created content for our audience and integrated content programs with campaigns to drive brand to demand. Developed editorial governance so content is consistent with our brand voice, style and tone. Managed creative resources including designers, writers, and other agency personnel. Combined content programs with brand campaigns to drive brand and assisted with executive leadership presentations.INTRUSION CYBERSECURITY May 2021 July 2021Content Marketing ManagerSpearheaded the development and implementation of the companys content strategy. Increased brand awareness through content messaging and data strategies. Managed content calendar, crafted compelling, well-researched content that drove traffic to engage customers. Collaborated with vendors to ensure brand guidelines were adhered to as well as maintain up-to-date visual and written content. Worked closely with senior leaders and other departments to create effective communications collateral that articulate our products core benefits properly and consistently..Wrote and contributed to social media posts, blogs, web content, white papers, email campaigns, landing pages, webinarsUtilized WordPress to launch brand-new websiteCoordinated with channel partners to produce high-quality joint content programsULRICH BARNS Aug. 2020 March 2021Director, Marketing & Brand ManagementResponsible for Lead Demand Generation via Pay-Per-Click (PPC) and SEO managing $12.5M budget. Developed and enforced brand standards internally and with vendors to ensure a clear and consistent customer experience. Drove rebrand efforts of nationwide acquisitions to ensure quality and uniformity amongst the retail stores. Updated and maintained multiple Ulrich websites including social media with rebrand standards and new messaging. Leveraged customer online and in-person reviews including case studies to promote sales and generate leads. Established content creation, including blogs, to support sales efforts and generate leads for continuous pipeline engagement. Daily interaction with corporate sales team and identified areas of improvement to drive sales through marketing efforts. Directed vendor performance to create seamless interactions and excellent collateral.Introduced and launched HubSpot to drive marketing efforts and support salesUtilized WordPress for 4 websites to launch and update contentDrove awareness through graphic design and additional creative collateral for resultsCECO ENVIRONMENTAL Nov. 2018 March 2020Content Marketing ManagerWorked for a global enterprise and was responsible for the development and implementation of content marketing and social media strategy for the brand. Ensure all content is on brand, consistent in terms of style, quality and tone of voice, and optimized for promotion. Creation of compelling and engaging campaigns and content that will stand out and appropriately differentiate the business in different formats across multiple channels. Close collaboration with internal departments including sales and human resources to translate business and marketing goals into meaningful content deliverables. Execution of an editorial calendar to support business objectives. Identified and developed emerging and low-cost digital marketing toolset and created best practices for content marketing that support business activities. Dramatically increased and accelerated content reach to support the goals of brand awareness and lead generation. Wrote, edited, produced, and curated the best content within the industry. Handled planning and production for campaigns over a variety of channels including presentations, podcasts, videos, blog posts and PDFs. Became proficient in HubSpot, SharePoint and managed external vendors.Developed and wrote company-wide, first-ever internal newsletterCollaborated to integrate collateral into a Digital Asset Management toolBARBARA P. MILES, LLC & AGENCY May 2018 Nov. 2018Senior Copywriter & ProprietorLeveraged data and insights to help build brand awareness, affinity, and increase loyalty while expanding to new markets and products across the world through a motivated, hands-on, results-oriented strong tactical mind, creative vision, and integrated marketing background. Considered an industry leader and with extensive expertise, directly defined global marketing and brand strategies to lead execution of all major corporate marketing efforts, including brand marketing, global campaigns, content marketing, executive communications, thought leadership, public relations and social, influencer relations, customer reference and loyalty programs, and creative marketing. Responsible for elevating the impact of advertising and creative content to help build superior brand equity and drive business results. Managed the development and execution of content, worked closely with a cross-functional team and developed compelling creative and product briefs, impactful and channel-agnostic campaign ideas to flawlessly execute ideas on time and on budget. Lead the day-to-day operation of marketing and communications activities and adhered to timelines, managed the creative review and approval process, and oversaw production.Wrote scripts for products and servicesCreated infographics for specific industry channelsProvided creative deliverables upon client requestMODERN MESSAGE June 2017 May 2018Corporate Communications ManagerWorked in start-up environment and responsible for the organizations marketing activities. Oversaw the development and delivery of a fully-integrated marketing strategy for the business, including the development and delivery of marketing and communications strategies. Responsible for the development and implementation of client brand strategy and the development of marketing strategies for new and existing products. Oversaw the implementation of the marketing strategy, i.e. digital/print campaigns, tradeshows, events, focus groups, and PR. Ensured the marketing objectives were implemented by the marketing team. Collaborated closely with numerous departments to meet goals by providing the team with appropriate tools, collateral and guidance. Initialized continuous analysis of competitive environment and consumer trends while working closely with the product management, sales and client support teams to define marketing materials and programs. Entrepreneurial mindset with the ability to identify branding opportunitiesProven track record of success in senior marketing roles supporting salesDigital marketing abilities: SEO, landing pages, social media, and targeted client campaignsFREELANCE/CONTRACT WORKCAPITAL ONE Oct. 2016 March 2017Auto Finance Marketing CopywriterWrote internal and external marketing collateral including digital ads, web content, landing pages and leave behinds. Created corporate event content as well as decks and scripts for executives. Other materials developed: transactional emails, print materials, intranet web articles, email banners, sales communications, copywriting guidelines and overall communications plans.TEXAS CAPITAL BANK April 2016 Oct. 2016Program Communications ManagerWorked with executive team to manage internal and external online banking initiatives.BLUE STAR SPORTS Jan. 2016 March 2016Corporate ConsultantWrote and created intuitive web content for new start-up company. Collaborated with internal contacts to generate press releases, executive bios and other deliverables as needed.INTUIT Oct.. 2015 Dec. 2015Corporate CopywriterWrote and created content for PTG initiatives and strategies including brochures, web content, video scripts, case studies, e-newsletters, and other items as needed. Managed projects such as videos, end-to-end marketing campaigns, web creation, and sales collateral.WORLDPAY Dec. 2012 June 2015Corporate Communications ManagerWrote and created content for corporate initiatives and strategies including one pagers, brochures, web content, video scripts, FAQs, case studies, proposal letters, newsletters, and other items as needed. Enforced brand and messaging consistency to ensure quality content development. Managed projects such as videos, end-to-end marketing campaigns, web creation, and sales collateral. Created and completed iPad rollout promotion for entire organization. Worked with external parties to collaborate on customer-facing projects and products. Reached out to external media to generate public relations opportunities. Developed relationships with community programs to generate company awareness.McAFEE March 2012 Nov. 2012Communications ProfessionalManaged global marketing and communications content for Support organization. Developed communications strategies for offerings and technology launch plans, including relevant communications to internal stakeholders. Oversaw communications related to special events and programs. Participated in work groups to plan, coordinate, and execute original communications. Demonstrated skills for collaborating with multiple stakeholders globally at all levels of management. Interacted with executives and drafted their communications deliverables. Maintained communications publication schedule and coordinated production for in-house video. Wrote content for videos, newsletters, email communications, meeting notices and memos.BRINKS Jan. 2007 March 2012Global MarCom ManagerManaged global marketing and communications team focused on writing, brand consistency and collaborative information gathering. Wrote extensively for internal and external corporate communication efforts: print, intranet, internet, marketing databases, and executive messaging. Interviewed national and global top executives, managers and staff for messaging, articles and story ideas. Involved in event planning on global and local level with annual meetings, photoshoots, promotional and community awareness events. Spearheaded and solely wrote customer-facing magazine that included worldwide interviews and CEO and executive messaging.Established the development and execution of communication programs, materials and services that support retail and related business channels, including: intranet, internet, department messaging, job aids, priority objectives, memos, case studies, trade publications, organizational announcements and other subsequent written materials needed.Managed and collaborated with in-house creative team overseeing brand consistency, graphic design and overall art direction.Conceptualized with global team to update and maintain intranet with relevant content and imagery through SharePoint.Managed contract writers, PR agencies for global projects such as videos, press releases, large corporate conferences and tradeshows.Global Communications SpecialistCollaborated with internal departments on printed material; produced output from databases; led competitive information gathering. Wrote press releases, questions & answers, photo cutlines, product descriptions and various fact-based articles.COUNTRYWIDE HOME LOANS May 2005 Dec. 2006Corporate Communications CoordinatorCORBIN & CO 1998-1999, 2004-2005Sr. Account ExecutiveSCHLITTERBAHN WATERPARKS 1999-2004Corporate Communications CoordinatorEDUCATIONTexas State University, B. A., Mass Communications with emphasis in Public Relations; minor in Business Administration |
