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Click here or scroll down to respond to this candidateCandidate's Name
Business Development / licensingStreet Address -420-8070 EMAIL AVAILABLE Candidate's Name .workfolio.com https://LINKEDIN LINK AVAILABLEBranding / e-Commerce / Acquisition / Negotiations / Key Account ManagementConsultative Sales / Business Plans / Growth Strategies / Promotional ProgramsA strategic licensing executive with an accomplished history in providing licensing acquisition, marketing, retail business development and sales direction to establish and/or expand presence in the consumer products arena. Multiple industry and functional experience in entertainment, licensing, ecommerce, consumer package goods, toys, electronics, apparel, publishing and promotions. Large company, entrepreneurial, client and agency experience. Can contribute immediately by:Establishing relationships with major studios and intellectual property holdersEvaluating potential licenses for acquisitionPositioning product lines to become attractive to licensors and retailersCreating unique and effective sales promotionsDeveloping effective retail presentations and proposalsBA, Alfred University. Officer - Vice President, Retail LIMA (Licensing Industry Merchandising Association). Advisory Board - Whats Hot Now.com. Excellent presentation skills.Work History and Career HighlightsEcommerce Business Development/Licensing AcquisitionMerchmake MerchantsJuly 2011 PresentResponsible for negotiating licensing properties and brand acquisition across multiple industries for the development of ecommerce product shops. Work with cross-functional team in the development of strategic business plans and growth strategies for each of the intellectual properties and brands. Leveraged tenured reputation and relationships within the entertainment and licensing industry.Obtain and negotiated the development of the PBS Kid Shop ecommerce site. Responsible for all properties incorporated within the PBS Kid Shop online that Merchamke built and operates.Identified and opened up all major accounts. Established and opened accounts with major entertainment studios like Jim Henson Studios, PBS, Netflix, Harper Collins, Sesame Workshop, United Talent Agency clients that account for the majority of revenue for this startup.Vice President, Retail Business Development/Licensing AcquisitionCustom Personalization SolutionsJun 2011 June 2020An e-commerce print-on-demand companyResponsible for all licensing acquisition and establishing new ecommerce retail relationships. Direct a cross-functional team in the development of strategic business plans and growth strategies for each of the intellectual properties and brands. Leveraged tenured reputation and relationships within the entertainment and licensing industry. Negotiated all licensing acquisition and terms for this 2011 startup.Identified and opened up all major accounts. Secured retail appointments and made presentations to buyers. Established and opened accounts with Wal-Mart, Bed Bath & Beyond, Buy Buy Baby, Zulily.com, Jet.com, Wayfair and Toys R Us which now account for over $5M in annual sales. Opened Childrens licensing business category for Bed, Bath & Beyond, and established CPS as the lead vendor for Bed, Bath & Beyond, and Zulily.comDeveloped and implemented the entertainment business plans for the existing and newly acquired properties. Identified, negotiated and acquired CPS entire licensing roster which now has more than 35 licensing properties including the entire Nickelodeon portfolio, properties from Universal Studios, Cartoon Network, Sony Pictures, Entertainment One, and Sesame Workshop.Obtain and negotiate all properties for the PBS Kid Shop ecommerce site. Responsible for all properties incorporated with the PBS Kid Shop online that CPS built and operates.Vice President, Licensing/MarketingHilco Consumer CapitalMarch 2009 April 2010A leading private equity firm that makes strategic investments in consumer product retailers, wholesalers, manufacturers and intellectual property, with a focus on North American companies with strong consumer brands.Responsible for the development and licensing of brands and partners tied to Hilco's roster of celebrity and corporate clients including but not limited to Bob Marley and Bobby Jones Golf.Secured a major cologne partnership opportunity for the Bob Marley brand, and established a relationship with Converse sneakers.Vice President, Licensing and Business DevelopmentBetesh GroupFebruary 2008 - March 2009A leading global consumer products company for a niche marketplace in room decor.Recruited to lead licensing business development and identify new business categories in order to capitalize on emerging trends and market opportunities. Directed cross-functional team in the creation of strategic business plans and growth strategies for each of the intellectual properties and brands. Responsible for all licensing acquisition as well as for maintaining and growing existing licensing relationships.Managed the companys two largest accounts: Disney properties and Nickelodeon. Acquired additional Nickelodeon properties and strengthened relationship with The Walt Disney Company. Added new properties as these companies introduced new IP.Vice President, Retail Business DevelopmentBolder MediaJan 2007 - Apr 2008An American production company and developer of books, television series and movies for children.Drove the development of retail partnerships across multiple distribution channels for the preschool property, Wow Wow Wubbzy.Established account relationships with Wal-Mart, Target, Toys R Us, Borders, Kohls, JC Penney, Sears, Sams Club, Barnes & Noble.Director of Entertainment Marketing & Sales PromotionsToys R Us1997 - Jan 2007Set licensing, promotional and sponsorship strategies. Oversaw six managers in the development of chain-wide sales promotions that drove incremental traffic into the chain.Developed comprehensive retail promotional programs and forged notable client partnerships including: The Walt Disney Company, DreamWorks, Marvel, Warner Brothers, San Rio, Universal Studios, Nickelodeon, McDonalds, Burger King, Visa, Pepsi, MLB, NFL, Hasbro, Mattel, Nintendo, Sony Electronics, and Kraft General Foods.Established and managed studio and client relationships. Set licensing, promotional and sponsorship strategies. Negotiated licensing and promotional agreements for proprietary development.Identified and negotiated proprietary brands and exclusive opportunities. Acquired the Animal Planet brand, which became a $10M annual revenue generator. Identified and negotiated The Home Depot brand for non-functional and functional products that generated $10M annually.Developed a "Whats Hot Corner" area for the chain of 567 stores and negotiated with each entertainment studio to fund the POS. Developed exclusive opportunities with entertainment properties such as The Incredibles with The Walt Disney Company around which Toys R Us built a national commercial campaign.Vice President of LicensingTurner Entertainment1992 - 1997Oversaw Turners trademarks and copyrights, and developed strategic long-term vision of the organization within specific childrens product categories. Led the efforts for Kids Branding, which integrated promotions, licensing sales, consumer products and character management. Responsible for all toys, games, electronics, as well as health and beauty licensing.Negotiated Turner Home Entertainments largest-ever compensation package for a consumer product agreement. Generated the most revenue of all domestic and international Account Executives during tenure.Managed major key accounts: Hanna Barbara classic characters, MGM and RKO film library (i.e. Wizard of Oz, Gone with the Wind etc.), CNN, World Championship Wrestling, Cartoon Network, and Goodwill Games.Earlier, employed in Licensing Management and Licensing Acquisition positions with Paramount Pictures and Landmark General Corporation.SKILLS / EXPERIENCE FACTORS / PERSONAL QUALITIESAccount Management, Licensing, Brand Management, Sales Presentations, Digital Marketing, Brand Licensing, Apparel, Product Development, Brand Development, Retail, Integrated Marketing, P&L Management, Product Management, E-commerce, Apparel, Consumer Electronics, Market Analysis, Marketing, Merchandising, Competitive Analysis, Market Planning, Direct Marketing, Multi-channel Retail, Shopper Marketing, Strategic Partnership, Cross-functional Team Leadership, Toys, New Business Development, Digital Distribution, Creative Direction, Licenses, Licensors, Brands, Branding, Retailers, Products, Production, Marketplace, Market, QA, Negotiations, Negotiated, Negotiate, Forecasting, Testing, Counsel, Compliance, Relationship Management, Legal, Strategic Direction, Client Services, Industry Trends, Technical Skills, Risk Management, Product Sales, Knowledge Base, Health Services, Contract Negotiation, Technical, Strategies, Strategic, Financial Information, Financial Forecasting, Business Performance, Corporate Partnerships, Prototype, Positions, Partnership, Audit, Benchmark, CPG, Database, Education, Fluid, Hospitals, Orbit, Trade Shows, Collaborative, Collaboration, Sustainability, Creating, Creation, Creativity, Driven, Innovative, Insight, Inspire, Integrity, Stewardship, Best Practices, Mars, Licensee, Develop, Process, Licensees, Drive, Here, Financial, Business Opportunities, Making, License Business, Just, Requirements, People, Objectives, Supports, Services, Support, Ideas, Reach, Create, Program, Wrigley, Contract, Teams, Single, Environment, Trademark, Partners |
