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Title Sr Art Director/Designer
Target Location US-TX-San Antonio
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2019-2021Organtia Research, Inc., San Antonio, TXSr. Art Director/Graphic Designer/Quality ControlOrgantia Research was dedicated to creating natural CBD products for pain relief, cosmetics, and pet health. I directed ideation and implementation of print, packaging, B2B and B2C communications, in-store graphics, grassroots marketing and internal communications. Art directed and edited product photography for website. Created posts for social media platforms in English and Russian. Developed brand guidelines and usage for Organtia Research. Implemented marketing strategies to targeted groups (medical spas, military, and fitness communities) Developed packaging for pain relief, cosmetics, and pet support product lines for Healing Elements MD. Headed up the design and production of in-house brands and custom labels. Created in-store graphics and comprehensive marketing materials for brick/mortar stores with cross-over content for website. Quality control of finished products.2015-2019San Antonio Shoemakers, Inc., San Antonio, TXSr. Art DirectorSAS is a privately-owned shoe manufacturer, and retailer with B2B and B2C global operations. Implemented new marketing strategies with revamped creative to included targeted niche groups and younger markets. Developed comprehensive brand guidelines that brought brand consistency across retail, licensee, and wholesale accounts. Provided concept to completion on all marketing materials for retail locations, including national ad campaigns, grand openings, special events, in-store collateral, a yearly 128 page catalog accomplishing an 11% savings on printing from previous years, direct mail program that increased the redemption rate by 5.5%. Also provided ideation and implemention of convention/tradeshow support materials for bi-annual conventions. Developed and produced an SAS branded shoe care product line. Initiated new product proposals for pet accessory line. Art directed and edited product and lifestyle photography including coordination of props, stylists and talent. Maintained and updated image and graphic files for effiecient use by B2B operations nationally. Headed up department budget meetings and organized project approvals. Collaborated with IT department to maintain brand consistency across website and social media platforms. Implemented an effective quality control program for vendor supplied materials and printed deliverables. Managed and scheduled junior designers, freelancers and interns.2006-2014The Wood Agency, San Antonio, TXSr. Art Director & DesignerCreated and implemented marketing solutions for predominantly food, healthcare and tourism clients. Implemented strong problem solving skills with the ability to quickly adapt to design and production challenges. Collaborated with colleagues and clients to better understand the scope, timing and direction of each project. Provided the final digital production including versioning for print, social content, and collateral materials. Created storyboards and ideation for video concepts and presentation for the Methodist Healthcare anniversary spots. Active in coordinating project workflow, planning and prioritizing tasks with the production manager, traffic coordinator, and account team to maintain deadline efficiency. DIGITAL SKILLSAdobe Creative Cloud including InDesign, Illustrator, Photoshop. MS Word and MS Excel, Powerpoint, Acrobat. EDUCATIONBachelors Degree, UTSA, San Antonio, TXAssociate Degree, San Antonio College, San Antonio, TX WORK SAMPLESAvailable at elainelytle.weebly.com

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