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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLEResults-driven and accomplished executive with proven expertise in the design, development and launch of marketing, advertising and sales programs, strategies and initiatives that successfully expand brand and business. SUMMARY OF QUALIFICATIONS Insightful business leader with the unique ability to translate big picture vision into detailed action plans; efficiently rectify issues, provide proactive solutions, and design custom business strategies to increase presence and market viability. Exceptional project leader and facilitator possessing refined communication and collaboration skills to coordinate effectively with multiple internal and external teams. Solid record of achievement and progressive experience within a top-level management capacity, encompassing responsibilities for sales, business planning, advertising, incentives, network development, market analysis, operations, finances, regulatory compliance, process improvements and research/analytics. Skilled in recognizing operational components in need of enhancement; succeed in expeditiously evaluating all plausible options and implementing results-oriented solutions. CORE COMPETENCIESInnovative Product/Service Integration Promotions & Marketing Collateral & Program Development Revenue/Market Growth Community RelationsProject Management Long & Short-Range Strategic Plans Innovative Product/Service Integration Market & Competitive Analysis PROFESSIONAL HIGHLIGHTSZAVIUS JEWELERS 2021 to PresentDirector of MarketingDirect PR management, focusing on partnerships with philanthropic organizations in the Rockford market, enhancing community relations. Collaborate with sales management to design and execute a robust training program for new hires, enhancing team performance. Play a key role in sourcing, recruiting, and onboarding sales and operations staff, strengthening organizational capabilities. Orchestrate special events and in-store promotions, overseeing all aspects from invitations to entertainment, food, displays, dcor, and promotional gifts. Lead commercial production from initial concept through to final studio completion, ensuring high-quality deliverables. Spearhead creative development for all broadcast and social media campaigns, producing impactful :15, :30, and :60 spots. Manage annual television media buys across all Rockford broadcast stations, reducing costs by 15%. Drive consistent new customer growth: 12% in 2021, 15% in 2022, and 10% in 2023, by executing strategic marketing. Achieved a 31% increase in Google and Facebook ratings by implementing podium software and ensuring comprehensive review responses.B&H SYSTEMS 2017 to 2020Sales and Marketing ManagerProvided guidance to terminal staff on profit and loss, best practices, and employee engagement. Reported directly to the President and collaborated on national accounts to secure additional market share. Implemented growth initiatives, including marketing plans, telemarketing strategies, annual rate increases for current customers. Exceeded set growth goals in Local (12% growth), Expedited (35%), and specialized services (5%) for 2018. Achieved 10% year-over-year growth in 2018 and 2019. Improved employee retention by instituting appreciation incentives, reducing employee turnover by 10%. ARC BEST CORPORATION 2014 to 2017Account ExecutiveServed as the primary point of contact for assigned accounts, ensuring high levels of customer satisfaction. Collaborated with internal teams to design and implement tailored logistics solutions. Spearheaded the training, mentorship, and coaching of new hire sales representatives, fostering a high-performing sales team. Drove growth from 2014 to 2017, increasing territory revenues by 10% in LTL, 12% in TL, and 10% in expedites. Effectively managed two geographic sales territories and five major accounts, with 25 daily and 80 monthly customers. Secured substantial new business in five national accounts by winning large 3PL contracts. EDUCATIONSOUTHERN ILLINOIS UNIVERSITYBachelor of Science in Business, Management, Marketing, and Related Support Services |
