| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Cranford, New Jersey PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLECOMMUNICATIONS & DIGITAL CONTENT LEADERAn innovative and analytical marketing communications manager with expertise in creating and implementing internal and external marketing communication strategies and programs. Skilled at building productive teams, leading by example, and communicating vision and business goals effectively. An audience-first and data-driven leader and content creator with a reputation for successfully meeting, and often exceeding, enterprise business objectives and goals. Ability to provide both strategic and tactical support while successfully achieving cost efficiencies and delivering optimal program results for global Fortune 500 companies. Key Messages & Content Development Content Management & Pipeline Agency & Vendor Relationships Identifying Content Pillars and KPIs Cross Functional Team Building Omnichannel ApproachCOMMUNICATIONS & DIGITAL CONTENT SENIOR MANAGERWhite Sand Communications December 2023 to PresentA communications consultancy specializing in the pharmaceutical, manufacturing, and health care industries. Create content and implement marketing communications strategies and tactics for internal and external audience and market se and marketing campaigns using traditional and digital content channels to impact return on investment, facilitate change management, and to inform target audience.GLOBAL COMMUNICATIONS MANAGERBristol Myers Squibb July 2023 to December 2023A global Fortune 500 pharmaceutical company ranked 7th worldwide with 34,000+ employees specializing in the discovery, development, and delivery of innovative medicines with an annual revenue of US$46.4B. As Communications Team Lead created and implemented change management communications, SOPs, and strategy to facilitate adoption of digital software deployment (MES) to global manufacturing sites for cell therapy production. Designed and launched MES SharePoint site globally increasing employee awareness of corporate vision and business goals, sharing site updates and organizational internal communications to increase productivity. Collaborated with subject matter experts (SEMs) to write procedural documents, SOPs and work instructions to standardized workflow and compliance requirements across global manufacturing sites.SENIOR COMMUNICATIONS MANAGERWhite Sand Communications April 2022 to July 2023Freelance writer and content consultancy specializing in the creation of digital content and marketing collateral for the pharmaceutical, manufacturing and health care industries. Specializing in subject matter expert interviews to write people and product content for internal or external audiences and grounded in research of subject, keywords, and channel analytics.DIGITAL CONTENT WRITERMerck September 2021 to April 2022A global Fortune 500 pharmaceutical company with 70K+ employees specializing in the development and manufacturing of medicines, vaccines, and animal health products with an annual revenue of US$48B. Collaborated with all-levels of the company to ideate, develop and create above-brand product digital content and communications for the cardiovascular, diabetes, HIV portfolios, writing for both internal and external digital channels and websites.DIGITAL CONTENT WRITER March 2020 to September 2021American Marketing AssociationA professional marketing association offering robust resources to 30K+ marketing professionals nationwide. Researched, wrote and published original and curated blog and social content adhering to content calendar and using AP Style Manual.CONTENT MANAGERVerizon June 2019 to December 2019A global telecommunications company with 135K+ employees specializing in wireless communications, entertainment services, and business solutions with an annual revenue of US$131B.Managed content development, content creation and calendar, digital optimization, and content moderation of the consumer Verizon Wireless Community social channel. Increased Community membership and member retention by 82% and 40%, respectively, after introducing robust content calendar and launching 6 sitewide optimizations in 3 months based on customer journey insights. Introduced Value Analytics resulting in the identification of key audience segments and the creation of targeted and curated content which increased views and engagement 60%. Cultivated collaborative partnerships with product management and subject-matter experts resulting in developing a trustworthy brand voice and boosting Community new members by 20%. Increased sales and enhanced user experience by discovering customer pain point during Verizon 2019 iPhone 11 Pre-Order and promptly worked with IT to create a real-time solution. Experience working in an Agile development environment.DIGITAL CAMPAIGNS MANAGERBrother International June 2018 to October 2018A global manufacturing company with 37K+ employees specializing in the manufacturing and marketing of business machines with an annual revenue of US$5.9B.Managed the creation, development and launch of the digital marketing strategies and tactics for B2B and B2C product advertising campaigns of 15 globally recognized brands. Collaborated with marketing management, agencies and design studios. Executed strategic initiatives driving digital experience across omni channels ensuring a seamless customer experience. Collaborated with on-air talent, advertising agency and key internal stakeholders to produce award-winning, Tank All-in-One Printer commercial. Introduced infographic of campaign performance (views, click-through-rate, conversion, cost-per-click) to c-suite marketing management resulting in informed decision-making, campaign success and increased sales.MARKETING COLLATERAL & BRAND MANAGERBASF Corporation May 2017 to December 2017A global company specializing in chemical production and distribution employing 117M+ employees with an annual revenue of EUR$59B.Provided product marketing teams with a suite of creative services ranging from content creation, branding oversight to production of printed and digital marketing collateral. Project lead for global safety campaign. Managed global distribution of print and digital annual report in March and client holiday greeting card in November. Created social media content for worldwide Transportation Symposium. Rebranded and relaunched print-ordering website resulting in 98% cost savings and expedited delivery of printed marketing collateral. Managed digital communications and details of the MOMA Basotect Dinner Gala & Exhibit netting contracts totaling US$1.2M. Partnered with IT to brand and streamline off-set printer website to simplify print and fulfillment orders resulting in 100% adoption and 85% in cost reductions. Developed and strengthened third-party relationships resulting in prompt on-time, on-budget project deliverables. Experience working in an Agile development environment.EMPLOYER ENGAGEMENT MANAGERBASF Corporation June 2016 to April 2017Partnered with Human Resource c-suite executives to manage the implementation of their diversity and inclusion recruitment strategy. Authored and edited content for North American website and digital channels. Introduced and created candidate personas and mapped candidate journey to provide recruiters with actionable data to formulate business objectives resulting in 12% increase in diverse candidate job applications. Wrote, designed, and produced Quick Reference Guide to ensure adherence to new brand standards for job descriptions resulting in 30% increase in diverse applicants.WEB CONTENT MANAGERGreen Pencil Editing 2009 to 2016Sole proprietor of marketing services company specializing in creation of website content for small to mid-sized companies.WEB CONTENT MANAGERWatson Pharmaceuticals 2006 to 2009Watson, now AbbVie Inc., a pharmaceutical company specializing in generic pharmaceuticals with 17K+ employees and an annual revenue of US$4.5M.Managed the internal marketing website that connected product and marketing executive management and sales operations corporate functions with the professional sales force. Responsible for content creation, calendar and approval of all published content for digital channels. Rebranded and relaunched the Watson Compass website by introducing 32 optimizations in 4 months resulting in 82% increase in use by sales force. Built online content contributors link resulting in a 40% increase of content submissions by leaders, managers and employees. Enhanced user experience and increased user efficiency 65% by introducing 'One Click Campaign' resulting in one click access to site information, forms, third-party links and daily sales tools. Led quarterly training and site analytics meetings with executive sales management resulting in 100% adoption of site for onboarding new employees. Introduced and launched first 'Tips From The Top' podcast series increasing listenership by 89% by executive sales management and sales force. Collaborated with cross function subject matter experts to create and produce relevant sales communications resulting in 20% increase in sales efficiency with daily tasks. Wrote and produced pocket-sized Quick Reference guide for sales force handheld device increasing field efficiency and device adoption.MARKETING SERVICES MANAGER 2004 to 2006White Sand Publications, LLCSole proprietor of marketing services company specializing in creation of marketing collateral for small to mid-sized companies.CORPORATE COMMUNICATIONS & MARKETING SERVICES 1989 to 2004Schering-Plough CorporationSchering-Plough Corporation, now Merck, an ethical pharmaceutical leader ranked 7th in the world with 55K+ employees and an annual revenue of US$300M. Moved from Corporate Communications to Marketing Services in series of promotions to positions of increasing responsibility through excellent performance. Integral team member and contributor to CLARITIN product launch and marketing of Coppertone, Dr. Scholl's, Afrin, and Coricidin.EDUCATIONMBA, Digital Marketing Rutgers University New Brunswick, NJBachelor of Arts, Journalism Indiana University of Pennsylvania Indiana, PA |
