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Click here or scroll down to respond to this candidateCandidate's Name
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PHONE NUMBER AVAILABLE EMAIL AVAILABLEEXPERIENCE:Crestron Electronics, Rockleigh, NJ 04/2022 04/2024Dealer Marketing ManagerCoordinated with more than 50 Crestron Dealers to create co-marketing campaigns to increase awareness of Crestron products and solutions and to grow the dealers sales. This resulted in a 46 percent year over year increase in trackable metrics.Created, posted, and pitched content, e.g., social media posts, blog articles, emails, and landing pages, for Crestron Dealers to aid in their social media, email, and sales campaigns.Produced quarterly reports outlining sales performance and co-marketing efforts for 75 dealers and posted to Salesforce for Crestron sales teams and senior management.Created and maintained bimonthly sales deck outlining new products, solutions, software, and announcements to aid Crestron sales team. Also created pitch templates for sales team to assist in sending the sales deck.Created playbooks outlining complete marketing campaigns for the dealers to help them market Crestron solutions. Playbook usage increased 39 percent over the last year.Managed and updated Dealer Co-Marketing portals with new assets. Downloads and views on this page increased 21 percent year-over-year.Vertican Technologies, Inc., Fairfield, NJ 03/2018 04/2022Marketing Strategist Branding (03/21- 04/22)Responsible for updating and creating content for in-application messaging for companys software. This generated an increase of 226 percent in visits to companys website and 67 percent increase in registrations for training events.Sought out and created opportunities for strategic brand exposure, collaborating with partner organizations and internal departments.Creation, distribution, and promotion of companys monthly newsletter. Promotional efforts increased newsletters subscriptions by 17 percent.Set brand standards and communicated them both internally and externally.Senior Marketing Associate (02/20 - 03/21)Created product releases and content for websites, marketing collateral, banners/displays, and social media.Created, distributed, and set schedules for email correspondences. Managed and cleaned contacts and groups for more effective distribution.Event preparation both internally and externally including registration, booth details, and after hour events.Marketing Specialist (03/18 - 02/20)Designed or assisted in creation of ads, trade show displays, web graphics, and brochures.Executed email and social media campaigns, including A/B testing, list building, and content creation. More targeted grouping achieved an eight percent increase open rates and a six percent increase in click-through rates.Unitronics Systems, Inc., Fort Lee, NJ 10/2016 7/2017Marketing and Communications ManagerCreated marketing strategies and goals for different customer demographics.Directed search engine optimization program, working with outside agency to research and choose keywords for organic searches. Generated and managed Google AdWords campaigns for paid searches increasing conversion rates 40 percent.Managed and created content for all social media platforms; Facebook, Twitter, LinkedIn, and YouTube, while exceeding all stated goals for platform interactions by at least 25 percent.Responsible as Salesforce administrator for managing accounts and contacts, creating and running reports, making new fields and sections, and exporting and re-importing to the email database.Design or assist in creation of ads, trade show displays, web graphics, and brochures.National Action Council for Minorities in Engineering, Inc., White Plains, NY 4/2013 10/2016Manager, Marketing and CommunicationsManaged all marketing projects, setting production schedules, hiring outside agencies, and coordinating timelines with other departments and organizations.Achieved all targets for website visits, social media (Twitter, Facebook, and LinkedIn), and publication downloads as set by executive committee.Developed and managed marketing plans for consumer outreach, events, fundraising, and strategic goals.Created marketing collateral, social media and web content, press releases, and work with designers on layouts and the production of all printed materials, as well as preparing and proofing all communications for release and print.Designed, wrote, and scheduled all email campaigns and surveys. Through tracking and analysis achieved a 10 percent increase in open rates.Responsible for website redesigns, updates, SEO, and for the hiring of web developers resulting in a 41 percent increase in website visitors year-over-year.Created brand guidelines and maintained the integrity of the organizations brand.Supervised interns in social media updates and database maintenance.Pepsi Beverages Company, Somers, NY 9/2012 - 1/2013Associate Marketing/Brand Development Manager - ContractorLaunched and integrated product innovations and specialty packaging into marketing and distribution systems; create launch communications and selling materials.Developed period pricing programs and sales incentives, as well as specialized blitz programs.Responsible for running in-house data sourcing on a periodic basis for analysis and trend evaluation and bringing the data into Excel and then eventually PowerPoint for presentations.Develop merchandising standards and brand flow/shelf-set guidelines.Network Brokerage of Westchester/ K. Jennings Group, White Plains, NY 9/2011 - 7/2012Marketing Director / Sales Coordinator - ContractorIdentified, developed, and evaluated marketing strategies and tracked financial progress of all campaigns.Managed all aspects of email, direct mail, web, and SMS marketing.Set and managed budgets and reported and evaluated return of investments.Managed and coordinated databases, sales representatives, and outside vendors.Responsible for digital content management and SEO on all of companys websites.Managed all social media for all four of the companys divisions, doubling the number of followers.Created, designed, and wrote all marketing collateral and promotions.Bogen Communications Inc., Ramsey, NJ 10/2000 - 4/2009Marketing Coordinator/ Web AdministratorManaged web environment including design, creation, and lead generation.Designed, created, and edited brochures, spec sheets, manuals, case studies, and press releases.Planned and coordinated all e-mail marketing programs.Coordinated with sales reps, training personnel, and distributors on promotional and training events.Maintained and edited customer databases and status reports using Salesforce.com.EDUCATION:Pace University, Pleasantville, NYMajor: Management, B.B.A.Rockland Community College, Suffern, NYMajor: Business Administration, A.A.S. |
