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Click here or scroll down to respond to this candidateGrowth-focused digital marketing professional with extensive experience leading teams and executing data-driven strategies to enhance customer journeys. Specialized in managing integrated campaigns across various channels, including social media, Google Ads, e-mail automation, CRM, and performing landing pages. A skilled data manager and analyst, I leverage AI to optimize processes, reduce costs, and boost productivity. Successful track record includes managing annual media budgets exceeding seven figures, handling 200+ enterprise brand cases, and achieving notable results in LATAM and the US markets. Proven expertise in increasing online lead conversion, driving e-commerce traffic and sales, and optimizing digital campaigns. Recognized for relationship-building with customers, media, and stakeholders.Areas of ExpertiseProfessional ExperienceApple, Austin, TX 2023 PresentSiri ML/AI Data Analyst with expertise in Digital Marketing As an AI/ML data operations analyst at Apple, I use my skills as a journalist, experienced copywriter, and Digital Marketing specialist to improve Apple's AI/ML data operation system for SEO and SEM performance in B2B services campaigns. Enhanced SEO Performance: Achieved a 35% increase in organic search traffic for Apple's B2B services through SEO optimization.Accenture, Austin, TX 2021 2023Senior Incubation Project SpecialistManaging digital AI/ML projects for WhatsApp, a global app used by millions of people worldwide. Moderating the content in a machine learning system, improving the application's AI responses to enhance its SEO performance, and optimizing paid campaigns around the world. Playing a vital role in the launch of new features such as WhatsApp Payments. Launch of WhatsApp Payments: Played a crucial role in the successful launch of WhatsApp Payments, contributing to a 20% user adoption rate in the initial six months. Business Press, Porto Alegre, RS Brazil 2004 2021 Founding Digital Marketing DirectorLed a team of five in digital marketing, focusing on market growth, brand strategy, and demand generation. Implemented automated workflows, targeted audience creation, and enhanced CRM and data management for product marketing projects Grew the company's revenue by 25% every year, on average, after leading a digital transformation. Managed more than 200 Brazilian companies of all sizes, from startups to multinational corporations, and offered personalized digital marketing services with quality and punctuality to clients. Build up A/B Test campaigns, advertising pieces, automation emails, and landing pages to improve user experience, engagement, and conversion rates. Managed millions in advertising annually for a select group of clients, generating consistent sales outcomes, and maintaining an average lifetime value of six years. Digital marketing and growth market strategy planning for B2B businesses with goals to reduce costs, increase productivity and expand direct sales. Reached 16% of EBITDA for a specific client in a year, representing a 22% increase in client sales. Ary Dias Filgueiras FilhoDigital Marketing ManagerEMAIL AVAILABLE PHONE NUMBER AVAILABLELinkedIn URL Austin, TX 78738Digital MarketingB2B & B2C MarketingPaid Search Media/ AdsProject ManagementStrategic Planning & AnalysisMarketing Content DevelopmentE-commerceSocial Media & Email MarketingClient Conversion & RetentionAccount-based MarketingLead GenerationGrowth MarketingA/B TestCRMTeam Building & MentoringMarketing AutomationMarket Trend AnalysisSEO /SEM /CROMain ProjectsLoft Design, Florianpolis, SC Brazil 2017 2019 Digital Marketing ManagerPlanned a digital strategy to increase Demand Generation for qualified sales leads to buy the brand's franchise. Created E-commerce and structured the digital communication team for online sales and customer service. Growth marketing and brand building align the entire visual identity and unify the brand's communication. Key Achievements: More than 1000% growth in lead generation for the brand in six months, and structure an SDR. 25% increase in the number of new franchises in a year and a half. Generated sales across the complete sales cycle process from prospecting through contract negotiations and closings.Ortop, Porto Alegre, RS Brazil 2011 2019Digital Marketing ManagerManagement of the brand's B2B digital marketing strategy to reduce costs, increase productivity and expand direct sales to retailers. Ortop had around 5,000 registered shopkeepers in its customer base, but they only sold for 1600 per year. and I changed that by running industry-first B2B digital marketing automation campaigns. Key Achievements: We reached 16% of EBTIDA in 2016, representing a 22% increase in sales In addition, the brand has become a specialist in products for babies aged zero to four years, the most sold items in brand history, generating an increase in sales of 15% per year. Additional Experience Account Executive Brazil, MeisterLabs, Inc., Austin, TX Senior Digital Marketing Manager, Living Security, Austin,TX Digital Marketing Consultant, R7 Energy, Austin, TX EducationDigital Marketing Boot CampUniversity of Texas, Austin, TX - October 2022Master of Business Administration in MarketingFundao Getulio Vargas (FGV), Porto Alegre,BrazilBachelor of Science in JournalismUniversidade Luterana Do Brasil, Canoas, BrazilCertifications Technical SkillsData Science, Austin Community CollegeHubSpot, Close.io, Sharp Spring, WordPress,KanbanFlow, Asana, Meister Task, Mind Maps, Jira,Microsoft collaboration tools (Sharepoints, Teams) Marketing Digital, Digital ResultsFacebook Marketing, Jimmy Fast Forward LanguagesMarketing Intensive, Feevale University English Portuguese Spanish Marketing Planning, Feevale University |
