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Click here or scroll down to respond to this candidateMARTA KASZNAR Senior Sales AssociatePHONE NUMBER AVAILABLE EMAIL AVAILABLE 1693 Citation Dr. West Palm Beach, FL 33417 SUMMARYWith an interdisciplinary background in Fashion, Design, Architecture and Merchandising, Marta has worked in the Fashion and Retail industry for more than 30 years, offering creative and customized solutions to her clients. She was a trend setter for the clothing makers, an influencer for the costumers and always in the first time to establish fashion trends for all Brazil through lectures at CETIQT, the biggest Chemical and Textile center in all over South America. She analyzed the haute couture sector, the ready to wear to report what will be the key points of the next season. She traveled for years Sourcing trends in business to cities that dictate fashion, visiting fairs, luxury stores, shop windows, malls, galleries, museums. (Paris, London, Milan, Madrid & New York). She bought fashion material and information translated and filtered for the Brazilian market. In those cultural and fashion trips she gathered a rich baggage through an observant clinical eye of all the new designs, fashion trends, concepts, gastronomy where taste plays a key role. Experienced in this field, Marta has stood out as consultant and teacher, besides co-editing two books that sell until now like best sellers. Marta has participated in the Retail Big Show conference organized by the National Retail Federation (NRF) in the USA and has recently studied Fashion Merchandising at Miami International University of Art & Design. Marta is fluent in English, French, Spanish, Portuguese and Hungarian. SKILLSCandidate's Name
Retail merchandising expertiseExcellent communication skillsComputer skillsProduct and service knowledgeHome DecorSpeaks fluently 5 languagesProblem SolvingAttention to detailProduct designFashion SourcingStyle consultingEXPERIENCEHavertys Furniture Display Coordinator Full-time - Mar 2023 - Present 1 yr & 3 months West Palm Beach, Florida, United States Arranges and presents merchandise on showroom floor based on a best seller report. Plans for new merchandise and works to remove or mark down floor sampled furniture. Transfers in new furniture and accessories based on plan for placement. Coordinates and displays accessories and accent pieces based on Visual Merchandising Standards. Maintains the accessory tiered fixtures with the appropriate accessories. Completes Weekly Checklist and reviews with Display Manager and/or General Manager. Responsible for tagging all accessories and furniture according to Merchandise Guidelines from corporate. Maintains the accessory pillow fixtures based on the correlated schematic from corporate. Follow the accessory correlations for all furniture categories. AllSaints - Fashion Stylist & Visual Merchandising / Retail Sales Associate Full-time Aug 2022 Oct 2022 3 months Sunrise, Florida, United States THE ALLSAINTS TEAMAt AllSaints, I was proud to be part of a customer-centric global team. My role was the fundamental link between products and customers. I spent most of the day on the shop floor, styling and influencing customers across busy shop floors, but I am also experiencing visual merchandising, general store operations, and clientele. I work closely with my management team, supporting the store in reaching its targets, selling our collections to customers, and ensuring that AllSaints stores look fabulous.Realtor Sales Associate, BRASIL BROKER, November 2018-March 2022 Rio de Janeiro, RJ, BRAZILMaintained current and accurate CRM database of prospective customersEscorted customers to products and pointed out complementary items to boost store salesRecommended optimal merchandise based on customer needs and desiresShowed residential properties and explained features, value and benefits of available homesAcquired new customers, counseled clients and identified purchasing needs to deliver relevant real estate investmentsEngaged customers in conversation and gave advice on general trends in luxury real estate to drive sales and build relationships, boosting overall sales 15 %. SALEM Drug store, June 2018-September 2019Port Washington, NY, USAResearched concepts and followed industry trends to provide knowledgeable insightEnhanced store and display appearance utilizing seasonal promotions and trends to drive strategyPlaced prices and descriptive signage to enhance displays and promote itemsPresented updated floor plans and design strategy to store managementDesigned floor plans, elevations, and 3D perspective views and material boards for both in-house review and presentation to clientDeveloped creative visual merchandising campaigns to focus on selling older inventory. Visual Merchandising Consultant, AMOEDO, Rio De Janeiro, RJ, April 2014-December 2016Teaching up to 60 managers on merchandising with power point data-show 24hours/courseTo expand knowledge about global trends and innovations in the area of VM, fashion and designPromoted new product releases and limited edition items to drive salesRestructured merchandising strategy to promote high value and products. Particular Jewelery Designer Teacher, Amsterdam Sauer, RJ, June 2013-July 2014 Rio De Janeiro, RJ, BRAZILTaught Stephanie Wenck, the young creative director behind Amsterdam Sauer's collection to perform hand sketches of potential designs for customersTo draw hands, wrist, neck/cleavage, ears, to present a whole collectionRepresentation of gold, silver and platinum to produce high-quality piecesCompleted research of seasonal market trends and customer buying preferences Architect & VM, CASA MASTER (Bed, Bath & Beyond), August 2010-December 2010 Rio De Janeiro, RJ, BRAZILCASAS MASTER, BED, BATH & BEYOND, Drafted detailed drawings of structures, specifying dimensions and materials neededLighting design, warehouse layout, exhibits, exhibitor designs, displays and scenic islands with details in woodwork and organization pattern inside the store and in the showcase. Fashion and Style Consulting, SENAC, January 2009-February 2009Talents of Brazil Program, Palmas, TO - Brazil, Training 30 artisans in the Fashion and Style Consulting for Talents of Brazil Program, SENAC - Palmas TO, BRAZILPrepare handout for each type of material: fish leather, buriti straw, Amazon seeds, Piau embroidery, natural wool of Rio Grande do Sul, reuse of sugar cane remains, opal jewelrySet up exhibition with the works performed by the artisans in the intensive period of one week;Present and pack the products with explanatory labels and fair prices to be able to exhibit and sell during fair in ParisResults obtained: 100% sales success in Paris, sold out the 30 brands collections. Product Developper & Brand Coordination, SEBRAE /SENAI, March 2004-November 2005 Rio de Janeiro, RJ, BRAZILParticipation in Fashion Business of South Fluminense Fashion Pole (35 brands)PSI - Integrated Sectorial Project - Sul Fluminense - Support Program for the Competitiveness of small and mediumCompanies, FIRJAN (Rio de Janeiro's industries Federation/ SENAI / CIN (National Industry Confederation)/ PROCOMPI / SEBRAELead as consultant and coordinator of the Project to promote the use of Design in product development, aiming to increase the competitiveness of production in the regionOversaw the complete product development lifecycle from concept through productionExercised final say for product photography and packagingManaged development of 42/ brand + new products every quarterExecuted updated marketing plans to increase branding exposure, customer traffic and salesLed concept development and organized sales and operations resources. Consultant & Jewelery Trend Talks, AJORIO, Jewelers Association of Rio de Janeiro, January 2002- June 2004 - Rio de Janeiro, BRAZILEngaged positively with each customer, providing professional and polite support for sales and service needsAt the fairs used language skills to assist other sales associates in closing sales with French, English and Spanish speaking customersProvided information to associates on upcoming gem cuts, colors, textures, sizes, volume, etc..Project of some jewelry store windows.Director of New Product Planning, H. STERN Comercio e Ind. S/A., June 1999-Nov.r 2001 Rio de Janeiro, RJ, BRAZILResearched specification information and in-line style to develop quality patternsWorked closely with team members to deliver project requirements, develop solutions and meet deadlinesLift the ABC curve sales survey of ten top products;Director Buyer of H. STERN HOME Store;Responsible for the Jewelry and Art AuctionResults obtained: Exclusive products increased the average ticket that the tourist spent in the store with a mark up of 2,5.Fashion & Market Researcher, SENAI - CETQT - Rio de Janeiro, RJ, BRAZILTrends Book and Fashion & Market Video Creation & Organization;Presentation of the Fashion and Market Meeting by season;Production and preparation of technical parades with institutional videos;Presentation of lectures that accompany Trend book/ Video/ Parade to all 37 brazilian States;Prepare a 2 week Travel abroad fashion research (New York, Paris, Milan, London, Madrid);Translate texts in English, French, and Spanish as well as contracts and scientific exchange documents.Results obtained: Conquer two more states as clients of lectures and parades and significant increase of public that normally bordered the 100 participants to attend the event Fashion and Market and sell speeches + trend books. (It filled the new auditorium whose capacity was exactly 300 chairs).EDUCATION AND TRAININGAssociate of ArtsFashion Merchandising, Miami International University of Art And Design, Miami, FL, USA. Jan. 2018. 2 quarters (8 disciplines) with a 10 GPA or A+Ph.DIndustrial Engeneering, UFRJ-COPPE, Rio de Janeiro, Brazil - April 2015. Master of ScienceInformation Technology, IBICT- CNPq-ECO/UFRJ, Rio, Janeiro, RJ, BRAZIL Nov. 2002. MBARetail Management, Fundao Getlio Vargas, Rio de Janeiro, 2001. Fashion DesignSENAI - CETIQT, Rio de Janeiro, RJ, BRAZIL - August 1999. Bachelor of ArtsArchitecture And Urbanism, FAU-UFRJ, Rio, Janeiro, RJ, BRAZIL - 1985. ACCOMPLISHMENTSReceived an honorary badge at Legislative Chamber of Rio de Janeiro State for working with fashion and culture, 2014Was chosen as honored professor by graduating students at Candido Mendes Fashion University: 2006, 2007, 2008, 2009, 2010 |
