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Title Vice President Sales Manager
Target Location US-CO-Centennial
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Candidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLECommercial Sales Executive Vice PresidentHigh performing, results focused Sales Leader with a reputation for developing strong business partnerships, collaborating with cross functional teams to efficiently, and effectively drive product success in market, and lead strong sales teams to achieve company goals. Creatively attacks challenges and adeptly sifts through the logistical layers of getting products to market while consistently engaged with stakeholders to inspire action and influence decisions in support of the core mission. Balances short-term remedies with the long-term vision for profitable and sustainable growth. Possesses the aptitude to drive significant amounts of business with minimal resources. Uniquely skilled to be a leader, coach, and change agent at growing wine and spirits or beverage alcohol companies.Sales & Marketing PlanningHiring and TrainingBudget Oversight & ForecastingStrategic PartnershipsTeam BuildingProject & Account ManagementContract NegotiationsCustomer Service ManagementOperations & LogisticsProfessional ExperienceTrue Sync Media, Inc. Aug 2021  PresentVice President, Business Development and SalesLeading the development of TrueSync Medias national expansion plan and overall go-to-market strategy. Working closely with local and national distributors, local and national on-premise accounts, and brandsof all sizes on the development of effective brand advertising campaigns in the bar and restaurant space.Developing and executing brand engagement and sales strategies including informative educational presentations to media, marketing, and sales executives.Leading partnership and customer engagement strategies with National Accounts such as SPB Hospitality, Bad Daddys Burgers, RHM Applebees, and Parrys Pizza. Developing SMART action plans to achieve mutually beneficial partnership with account leadership teams.Working with core brand /advertiser partners on the development of unique brand execution plans focused on overdelivering on media reach expectations as well as driving consequential consumption data changes for advertising brands.Leading company plan for sales and field level execution teams with heavy focus on speed of expansion and mindfulness of achieving revenue targets.Sazerac Company Dec. 2014  July 2021Vice President Sales, North Central DivisionBegan career with Sazerac as a Regional Sales Manager for Gemini Spirits (subsidiary of Sazerac) spanning a 13-state region, and was quickly promoted to Sazerac Vice President of Sales, North Central Division. As Division VP, led a team of (6) State Managers and (14) Field Sales Representatives in achieving volume, revenue, and profitability targets across the Division (CO, WI, MN, NE, SD, ND).Consistently ranked among top 20% of Sales Divisions across the company for entire tenure by closely developing and managing budget performance versus targets, including gross sales, depletions, and brand execution activities spanning over 200 brands.Exceeded $275M in FY20 for total Division gross sales (+8%), and 4.3M 9l cases, (volume growth of +6.1%) above the +4.3% company average.Active leader of the North Central division across all aspects of multi state distributor execution. Responsibilities included, but were not limited to; Category analytics, Product pricing, Brand positioning, Execution planning, Logistics, Margin and revenue management, Annual budget planning and monitoring, cross function collaboration on market level needs, Personnel hiring, Personnel Development, and owned Sr Level Distributor relationships.Highly involved Servant leader in the development of effective market planning and annual programming focused on driving specific and measurable results while being mindful of short term and long-term brand and category objectives.Effectively identified and hired top talent and ensured ongoing personal and professional skill development through regular coaching and quarterly reviews of team members.Extensive experience with brand acquisition integration from RFP negotiation, new brand logistics planning, local market launch, and brand development planning. (Southern Comfort, Tuaca, Paul Masson, Seagrams VO, etc.)Foley Family Wines Sept. 2012  Dec. 2014Regional Sales Manager, Mountains / PlainsManaged all aspects of the business in CO, MO, KS, NE, ND, SD including case and profit goal management, planning and promotional activity, distributor sales training, distributor / broker relationships, and local public relations.2013 US Sales Manager of the Year.Drove assigned region to exceed 2013 volume Targets (+11.5% vs National Average of +8.1%).Hess Group Wines Dec. 2004  Sept. 2012Senior Regional Sales Manager, Southwest (Apr. 2007  Sept. 2012)Regional Sales Manager, Southwest (Dec. 2004  Mar. 2007)Managed all aspects of the Wine Portfolio in CO, AZ, KS, NM, UT, WY, NE, ND, SD, TX, OK, including case and profit goal management, promotional activity, sales training, distribution/ broker relationships, and local public relations.2006 Hess Collection Winery Sales Manager of the Year award.Early Career Experience:Southcorp Wines, Boston, MA  Area ManagerCharmer Industries, Inc., New York, NY  Area Sales Manager, Selected Fine Wines & Spirits DivisionStandard Beverage Corporation, Wichita, KS - Area Sales Manager, Premium Wine DivisionAB Sales Corporation, Wichita, KS (Gallo Wine Distributor)  Training and Development ManagerAlternative Beverage Distributors, Inc., Las Vegas, NV  Off-Premise Wine Supervisor (Gallo Wine Division)Gallo Wine Company, Los Angeles, CA  Sales RepresentativeEducationBA, Business Administration, Marketing, Wichita State University, Barton School of Business, 2001Technical ProficienciesMicrosoft Office  Word, Excel, PowerPoint, IDIG, Nielsen

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