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| | Click here or scroll down to respond to this candidateCandidate's Name
Raleigh, NC PHONE NUMBER AVAILABLE EMAIL AVAILABLESUMMARY _A creative marketing professional seeking Marketing Manager positions in the Triangle area. Recently relocated from Grand Rapids, Michigan. Specializing in digital marketing and project management. Achieving business objectives through brand-building campaigns and sales activation in B2B and B2C. A champion of customer research and collaborative initiatives to discover new markets and promote brand loyalty. Eager to leverage in-house and agency experience on a new opportunity. KEY SKILLS _ _Adobe Creative Suite (Illustrator, After Effects, Photoshop, Premiere), Figma, WordPress CMS, Webflow, SEO, PPC, Google Analytics, Hubspot, Salesforce, Customer Research, Brand Positioning, Creative Strategy EDUCATION & CERTIFICATIONSCalvin University Grand Rapids, MI August 2016 May 2020 BA Marketing, BA Communication Deans List Named Scholarship Recipient Resident Assistant Studies Included: Video Production, Advertising & PR, Digital Marketing, Corporate Finance, Advanced Motion Graphics & Editing, Arts & Entrepreneurship, Student Relations Board, Vice President of Business Forum MarketingWeek Mini-MBA Online August 2023 December 2023 12 week course MBA-level content on Market Research, Targeting, Objective Setting, and Pricing 36 CPD credits PROFESSIONAL EXPERIENCECreative Producer Bulb Digital Grand Rapids, MI May 2023 Present Responsible for recording, editing, and producing weekly YouTube content for a highly specialized audience. Partner with sales efforts to structure video content around lead generation (80% of all new business leads). Full ownership of this platform resulted in YouTube Channel growth from 15k to 28k subscribers. Conceptualize, script, and direct 100+ videos, adhering to a weekly schedule, consisting of informative tutorials and concise short form content, driving a 20% rise in viewer engagement. Champion engaging audience interactions with content management & livestream events, AMA forums, webinars; integrate polling and Q&A sessions to elevate audience participation by 45% and foster SME connections. Pitch the strategic shift of workshop products for new customer segments and monetize SME expertise. Enhance quality of production (i.e. bespoke motion graphics) and brand presence through scalable templates. Creative Strategist Acadia Atlanta, GA November 2022 May 2023 Co-launched a performance creative service and aided all paid media clients with branded ad creative. Synchronized internal processes across various teams to execute creative testing strategies, optimize client ad spend, and exceed brand KPIs. Promoted from Visual Designer after pitching internally and increasing responsibilities for a new service line. Maintain client relationships ($550k+) with quarterly creative strategy meetings and weekly deliverable schedules. Art Directed for California Pizza Kitchen, Pipette Baby, Red Roof Inn, Tommy John, and other Mid-Market clients. Developed strategic campaigns that effectively scaled with ad spend, surpassing brand awareness KPIs by 2x and lowering acquisition costs by 35%, solidifying the company's position in the industry. Visual Designer Acadia Atlanta, GA August 2021 November 2022 Engineered a seamless integration of UI design, rich media, motion graphics, and copywriting skills; Integrated service process with internal teams and contracted agencies. Designed to maximize campaign efficiency while maintaining branded presence. Update internal teams on channel best practices (Creative Briefs, Agency POVs, and multivariate testing). Orchestrated relationships with 5 external vendors, ensuring quality across projects and meeting deadlines. Identified prospective client opportunities for the sales team by creating Creative Audits, Agency POVs, & Spec Work. Digital Marketing Specialist Techwood Digital Grand Rapids, MI November 2019 August 2021 Responsible for designing, developing, and launching website content for SMB clients. Worked directly with COVID-19 impacted businesses to reestablish online revenue and communities. Lead the launch of video production services for client podcasts, videos from blogs, and other social media to keep businesses visible. Standardized team process on UI Design while upholding SEO best practices for Webflow and Wordpress websites. Advised 50+ SMB directors and owners in creating brand collateral, website content, and marketing strategy. Produced and edited the ExecuBalance Podcast with the company CEO, after pitching the idea internally. Assistant Video Production Manager Calvin University Grand Rapids, MI August 2018 January 2020 Edited and shot department and university interviews, training materials, marketing content, and live event coverage. Managed 8 student workers to assign edit projects, scheduled event coverage, and mentor new hires. Co-Directed the January Series Live Stream (avg. 30,000+ daily views). |