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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLEOBJECTIVE & SUMMARYExperienced leader of next generation strategic communications; actively seeking an Internal Communications position to devise, develop, execute, measure, and manage internal journeys that inspire, cultivate, and engage relations consistent with company vision, mission, strategy, and initiatives; utilizing thematic data optimization qualitative and quantitative analyses of internal experiential communications journeys that activated measurably beneficial managed internal change communications.Capitalize on comprehensive 2014-1983 crisis change management consultative and advertising development, research, planning, and brand design-lead expertise career that activated relational responses by next generation behavioral stimuli devised, developed, executed, measured, and steered to key performance indicators (KPI) that met company FP&A financial plans and analysis for business initiatives to manage risk of crisis change and control administrative costs- See Addendum.SKILLS MASTERYMac / PC - Windows / iOS; MS365, Office2021(Outlook, Word, Excel, PPT, etc.), GoogleDocs, etc.; creative Adobe Creative Cloud; expenses - Concur; webhost - Skype, WebEx, Zoom, Teams, etc.; project management client relations management (CRM) know your customer (KYC) - Project, Teamwork, ERP, Salesforce, etc.; data wrangling programming - Python, or R2; (FP&A) financial plan analysis, forecast, estimate, etc. - Excel, Tableau, etc.; cloud computing Google Colab, MS Azure, etc.Masterful clear concisely direct written and spoken global interdisciplinary stakeholder 360 collaborative interpersonal communication in a high matrix organization; performing multi source migrated data wrangling for analysis of multi numeric values; fully developing virtual and in PPT presentations to hosting, moderating, physically presenting, whiteboarding, and surveys.EXPERIENCEBANK OF AMERICA, N.A. MERRILL LYNCH, New York, NY April, 2019 February, 2023Senior Legal Administrative2019 to 2023 assigned to Senior Executive Vice President Managing Directors and Global Technology Operations (GTO) team to devise, develop, execute, and measure internal BSA/AML logistical strategies in Know Your Customer (KYC) tactics.Developed enterprise multi-line of business riveting investor relations and employee relations FP&A analysis and design content from hyperlink live data analysis machine learning and visuals for ESG and DEI employee relations initiatives.Promoted 2021 to GTO for ops excellence to reduce risk in cost control to resolve crisis by opt-in survey content that measured fewer employee relations reports and drove stakeholder trust by new hire content to call-out on Intl Enterprise Investigative (IEI) portal; i.) Intl Case Mgmt. (ICM), ii.) Analytics & Investigation (A&I), iii.) Rated Risk and iv.) KYC FP&A data analysis.Led banking communications Tests; i.) Digital, ii.) Corp. Inv., iii.) A&I, and iv.) KYC SAR / Non-SAR Risk Tool investigations.Devised, developed, led, measured, and revised 20+ internal communications managed crisis change User Guide(s), legal department human resource attorney onboards, etc.- drove company mission, vision and strategy by Pro Tips.Key Achievement:Performance awarded for going above and beyond to fix issues; refining risk control process, advancing communications.Problem solved IEI platform Communications A&I Risk Tool beta test to resolve crisis, control costs and manage risks.KLEINBERG, KAPLAN, WOLFF & COHEN, P.C., New York, NY July, 2010 September, 2018Senior Executive AdministrativeAdvanced intra-practice investor, CRM, and KYC intra practice internal communications regulatory controls of client global data protection regulation (GDPR) deployed in Excel; deploying simple machine learning analysis with analysis visuals developed for investor relations FP&A, content, and responsibility managing CRM, organic growth and multi practice area vision, mission strategy, and initiative support. Worked primarily independently under COO and equity partner supervision.Developed, architected, data wrangled, and measured internal communications cost, data, resources, codes, tracking of content narratives, data wrangled deep learning analysis of .csv, .xlsx, .docx, .pptx, .pdf, etc. data formats.EDUCATIONSUNY, Westchester CC, Valhalla, NY Certificate, Data Science & LLM Machine Learning Python Analysis, online; August 2024Boston College, Chestnut Hill, Boston, MA - BA, Communications, 45.0 cume. credits to transfer at 3.52 GPA, deferred. May 2026Transfer from SUNY Farmingdale, Farmingdale, NY AA, Nursing, 60.0 credits at 3.52 GPA; andTransfer from Pine Manor College, Chestnut Hill, Boston, MA AA, Communications, 32 credits at 2.75 GPA.Emma Willard School, Troy, NY - High School Diploma, Higher - Liberal Arts. AwardedADVOCACY Diverse Multi-Generational Social GovernanceEducation: BC Alumni Assn., Boston, MA.; Emma Willard Alumni Assn., Troy, NY; and Deerfield Acad. Alumni Assn., Deerfield, MA - 2022 Women of Deerfield designation.Health: Saugatuck Club, Westport, CT - Rowing; NY Sports Club, White Plains, NY - Swim; Pyramid Squash, Eastchester, NY - Squash.Wealth: Dress for Success, Online; Member, Active.Macaulay Consulting was established 1999 at a request of S&P 500 stakeholders to provide next generation research, planning, negotiation, brand design creative leadership, and to cultivate / attract engaged internal / external crisis change communications.Below are notable projects that measurably aligned company mission, vision, and initiatives amidst crisis / change management.Measured results tracked short term profits and mapped long term revenue streams that achieved targeted return on investment (ROI) at cost per thousand (CPM) to KPI activations in cost control, timing, and to budget.Effectuated and surpassed objective internal communications, investor relations, and CRM goal expectations by logistical marketing, advertising tactics, CRM KYC insight analysis, FP&A responsibility, and process operational excellence change.Strategic end-to-end developed next generation communication visuals and content messaged to activate win, win-back, and growth high value internal and external communications target employees, consumers, business-to-business (B2B); health care professional (HCP) diagnostic (Dx) treatment (Tx), direct-to-consumer (DTC), and industry.Notable Crisis Change Management ContractsUniWorld Group Inc., New York, New York (advertising agency)Led J&J USA biologic CNS and immunology HCP launch of FDA approved indication with analysis models of Remicade (infliximab) immune-mediated inflammation, and Invega Sustenna / Xeplion (paliperidone palmitate) for schizophrenia Tx.Established protocol practices and procedures of J&J internal communications and HCP FP&A for agency and client collaboration, Dx education collateral visuals and messages that achieve scope of work (SOW) budget allocation for DTC and HCP paths-to-conversion of ask your doctor newly diagnosed and switch patients from prior medication failures.Wunderman, New York, New York (Y&R Brands, advertising agency)Microsoft Intl "BING" CRM beta launch B2B geographic marketing MDAS rebrand, NY, NY. Digital consultative Supervisor.Led agency account team deploying early deep learning for internal communications research to capture team insights, steer Microsoft vision, mission and strategy for BING. Reported directly to global VP on FP&A of ten people: research, strategy, creative (search, display, rich media and mobile) as project manager, and internal communications director.Monitored soft launch of rebrand to adCenter from MDAS search engine optimization (SEO). Measured weekly for acquisition, win-back and CRM response conversion in multi-channel initiatives. Directed thematic and qualitative US B2B small, medium, large to enterprise focus groups of SEO marketing managers. Wrote and presented client facing reports.OgilvyOne, New York, New York (advertising agency)Launched online communications platform for SAP Intl global/Asia online product global geographic marketing roll out, with initial beta in targeted Asia markets; prior to full global launch of ERP (Enterprise Resource Planning), and Concur.Team collaborated project and budget management with due diligence protocol practices and procedures to implement ethnographic market emersion to supply global enterprise financial acuity, resources and B2B sales collateral development. Launched Pitney Bowes USA CRM variable data interface to C-Level direct-to-professionals.Publicis Dialogue & WellPoint Anthem BCBS, New York, New York (advertising agency)Maintained dual offices at each Publicis (agency) and client Anthem BlueCross BlueShield (BCBS) full direct marketed launch of private insurer consumer driven healthcare insurance holistic 360 end-to-end platform decision forest communications targeted B2B (new, grow, winback) and business to consumer (B2C) in 13 BCBS licensed US states.Successfully led 15+ person client-agency-vendor teams as expert direct marketer; devised, developed, and executed performance driven Consumer Driven Healthcare B2B B2C strategy logistics and tactics, managed and directed supervision of resources, contracted finances, allocated budgets, and project management for all internal and external communications: print direct mail (DM), email, portal, platform, and advertised.Deployed multi-response mechanism phone, microsite, and business reply card (BRC) tracked activations of direct mail content; including investor relations, marketing, sales collateral, advertising, and public relations.Enriched each segmented database, steered brand design leadership, tested, and increased live campaign response rates versus beta tests at 3% in spring, 2% in summer, and 5% in the fall.Community Choice Health Plan, Yonkers, New YorkFamily Health Plus (FHP") and Child Health Plus (CHP") government subsidized health insurance ethnographic market.Developed government communications campaign to social service recipients and providers by direct mail that increased members 20% by quality provider network promoted to Lower Westchester County market area.Confidential Municipal Public Housing, New York State (federal entity)Led national remit to create job opportunity and wealth building by offering a low cost federal subsidized renter, property, casualty, health, and life insurance product prior to urban gentrification development.Confidential federal government / municipal database interface to promote gentrification safety initiative.Draft Worldwide, New York, New York (advertising agency)Merck Medco geo-marketed patient compliance / lifestyle support collateral launch to clients/patients with seven major incurable diseases of central nervous system, dermatology, cardiovascular, respiratory and immunology managed by medication treatment (Tx) and prescriptions medication (Rx).Regan Campbell Ward-McCann, New York, New York (advertising agency)Led Novartis Pharmaceuticals Reclast (zoledronic acid) agency team on prior indication of annual infusion for single fracture indication scope of work, prior to Food and Drug Administration (FDA) new NDA approval.Supported Novartis geo-sales marketing, directly presented weekly at client to marketing team on project management.Met with Director of Marketing on FP&A of HCP CRM developed, new, and win-backs allocated budgets, production timeline status, market intelligence and projected access by visual and message concept developments.Presented new indication collateral to sales team with HCP MedEd collateral targeted to PCP referrers to specialist infusers.Led successful development of all digital and collateral interactive patient profile studies with vendors of WebMD.Forest Pharmaceuticals, New York, New York (pharma R&D company)Analyzed and recommended disease management organization (DMO) proposals to target non-prescriber Med students.Presented successful initiative to Professional Relations therapeutic leaders on most efficient and effective prescribers of Lercanidipine (antihypertensive), Lexapro (CNS antidepressant), and Namenda (memantine) as Alzheimers advocates.Saatchi & Saatchi Healthcare, New York, New York (direct to professional advertising agency for American Express FAs)Capitalized on most recent American Express Financial Advisor (FA) CRM legal Opt-in rebrand/relaunch design, messaging, production to +35% stakeholders v. client mailed control response.Launched Ameriprise from American Express Financial Advisors in USA geo-market Beta Test, then full global rebrand promotional digital and direct mail campaigns to CRM existing, win new and win-back prior clients.American Express Financial Advisors, Harrison, New York (private equity financial advisors)CRM legal forms Opt-In to Federal Trade Commission (FTC) line-of-business financial advisor (FA) jurisdictional compliance practice guide procedures. Rebuilt avg. practice +30% (win, CRM & win-back) at lower risks and costs.Brouillard, WPP Group, New York, New York (advertising agency)DWS Scudder Senior Project Manager. Managed a flawless transition of new client geographic marketing assets in collaboration with client, prior agency and Brouillard transferred strategy, research, digital creative assets (print, video, audio) compliant to FTC practice guidelines in creatives on limited production timeline.Premium Productions, Mount Kisco, New York (automotive geographic marketed direct mail provider)Established client USA geographic market analysis protocol to assess existing clients and identify criteria of prospective primary clients with approved acquired data that proved to optimize sales for dealerships of new and used vehicles respective to competitors. Response +4.0% vs 0.025% with refined data valuation.TCW/Latin America Partners, New York, New York (hedge fund, fund of funds)Devised, developed, and executed Cemex, Mexico brand cement, investor relations strategy for Fund of Funds to align with Cemex mission, vision, and initiatives that measurably engaged and attracted +9% high net worth Latino investors.Corinthian Media, New York, New York (media buying service)Devised and executed FreeCreditReport.com digital ROI valuation reporting process to track cost per activated contact.Westchester Woman Newspaper, Pelham, New York (Shoreline Publishing newspaper)Contract Dir. Business Development Marketing Manager. Led +10% annual brand design revenue / relations crisis change overhaul that spiked short term quarterly profits with long term multi-channel revenue streams by +20% pre-sold high net worth (HNW) subscriptions, fashion / decor, auto, home, and leisure, etc. brand Ad contracts cross promoted in editorial.DiMassimo Goldstein, New York, New York (advertising agency)Memorial Sloan Kettering (MSK) patient portal launch. Devised, developed, and executed Memorial Sloan Kettering (MSK) online and offline patient portal and social networking launch end-to-end with holistic 360 patient blog and HCP communications.Managed MSK internal, investor relations, and public relations change communications SOW brand design content as brand design lead and communications strategy developer that engaged and attracted MSK mission, vision, and SOW.Hired staff, led social media brand design visual and messages in media / public relations magazine, news, radio, TV, and digital, etc. press releases and engaged multi-cancer channel disease non-profits, pharmaceutical, and provider partners.Lowe & Partners, SMS, New York, New York (advertising agency)Mercedes-Benz of North America- Daimler Chrysler beta geo-launch client relationship strategy account management team to customers in tertiary USA markets, prior to existing and new client launch. New business development of targeted demographic marketing strategies for select business segments.Mercedes-Benz, N.A. account management, strategy and full-up creative developed broadcast, print and digital.Candidate's Name , d.b.a. Macaulay ConsultingYoung & Rubicam (aka Y&R Brands), New York, New York (advertising agency)Whitehall-Robins over-the-counter brand reposition compliance from medication to remedy, during active ingredient reformulation after FDA active ingredient recall as a neuro-cough suppressant causing seizures.Responsible for Dimetapp brand interim reposition to elixir cough remedy vs suppressant medication.Responsible for DuPont Teflon Industrial business-to-professional creative / messaging campaign.BBDO Worldwide, New York, New York (advertising agency)Client facing Account management supervisor responsible for Bayer Consumer Care over-the-counter Alka-Seltzer rebrand / launch and Phillips Milk of Magnesium brand extension full strategy and creative.Managed direction of agency team ideation and research to develop Alka-Seltzer rebrand at market upset by consumer over-the-counter (OTC) gastrointestinal remedy therapeutic category cannibalized by Prilosec anti-histamine Rx.Completed c-level client comprehensive qualitative focus groups, and quantitative national with regional broadcast and syndicated research that required analytics, analyses and projections to update brand position.Acting advertising gastrointestinal expert on category of remedy at market shift to Rx disease management.Presented comprehensive overview projected sustainable versus shift brand category ownership segmentation that included method of action (MOA), efficacy, competitive weaknesses and advantages.Bozell Worldwide, Inc., New York, New York (advertising agency)Launched geo-marketed Bausch & Lomb Curel (moisturizer) & PhRMA (Pharmaceutical Research & Manufacturers of America lobbying organization). Devised, develop, negotiated, reported, and developed client-facing presentations.Wells Rich & Greene, New York, New York (advertising agency)Senior client facing and managing national broadcast lead negotiator responsible for Procter & Gamble (P&G) agency of record (AOR) sponsorship development for thirteen nationally advertised brands.Responsible for Nielsen data daypart research, projection, estimates, planning, negotiation and buying.Present / sell through recommended budgets with marketplace analyses, estimates, projections with case studies in the national cable broadcast marketplace (comparative brand creative / message evolution).Targeted cable sponsored program qualitative focus groups and quantitative broadcast research tests.NW Ayer, New York, New York (advertising agency)Senior national broadcast lead negotiator on P&G, Sterling Drug, Schieffelin & Somerset and C.B. Fleet.Team leader and trainer of national broadcast negotiation and staff trainer; responsible for early morning and evening news broadcast national and regional commercial and business to business airtime negotiation.Media negotiate annual/ quarter/ incremental research, estimates, projections and recommendation plans.Responsible for research, analytics, analyses and written client recommendations based on Nielsen program / time period / daypart ratings and demographic targeted cost per thousand (CPM).Developed strategic health-focused marketing of brands; Decaffeinated Folgers Coffee, Citrus Hill Plus Calcium, Puritan Oil, Metamucil, Pepto-Bismol, Phillips Milk of Magnesium, Bayer and Neo-Synephrine.TeleRep, New York, New York (broadcast local affiliate and independent station sales to NYC based advertisers)Led team of junior local TV Ad sales team financial data analysis and planning cost accounting with program ratings.Direct client-facing data analytics, analysis, projection and promotion of Nielsen ratings for sale of daypart / program commercial airtime to major New York City based advertisers and their advertising agencies.Sales, CRT data entry and reconcile airtime delivery vs projected cost per rating percentage point (CPP) delivery.ARA Coffee Systems of New York, Mineola, New York (Aramark brand geo-marketed coffee services supplier)Business development and relationship management of Manhattan financial district companies to provide and increase sales of coffee related sales and services. Developed northeast relationships via supplier / distributions centers for further USA by geographic distribution development. Awarded 9 of 12 months top sales achievements. |
