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Click here or scroll down to respond to this candidateCandidate's Name
Survey Researcher Behavioral, Qualitative and Quantitative Research Methods EMAIL AVAILABLE H: PHONE NUMBER AVAILABLE/C: PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLEPROFILE SUMMARYExperienced project manager and survey methodologist with a strong enthusiasm for storytelling. Skilled in qualitative, quantitative, behavioral, and media research methodologies, I enjoy unraveling complex data puzzles to reveal actionable insights for businesses.KEY STRENGTHS AND CORE COMPETENCIESQualitative and Quantitative methods Survey methodology Questionnaire design Research trends Data analysis Demographic analysis Syndicated media research Global audience measurement vendor and advertising agency experience Project management Deliverable Insights Managerial skills Driven team player Empathetic Strong communication skills Project multi-tasking Organization Proficient in Microsoft and Google products Mentor Presentation skillsPROFESSIONAL EXPERIENCENielsen-Scarborough, New York Apr 2021 Aug 2023Principal Data Scientist/Behavioral Survey MethodologistOversaw end-to-end management of quantitative and qualitative research tests, enhancing methodologies and questionnaires, boosting response rates, and minimizing fieldwork costs for "push to web" syndicated productsEnhanced the online survey experience by conducting A/B tests for implementing varying payouts, electronic incentives and QR codes to boost cooperation ratesLed the Data Science team in designing and implementing a new mobile digital survey product, which streamlined fieldwork and data production processes across methodologiesDesigned, organized, and executed in-depth qualitative interviews to explore respondent interactions with survey materials and instrumentsManaged and developed materials for in-depth Spanish language focus groups to explore Hispanic perceptions of survey research and participationCreated questionnaires for UX research with a focus on improving question designAnalyzed methodological testing data and presented findings to internal stakeholdersRedesigned respondent survey materials for greater appealCrafted and consistently updated training and informational documentsParticipated in industry organizations, such as AAPOR, to stay abreast of current research trendsCollaboratively teamed up with various Nielsen departments to formulate qualitative objectives, code/analyze results and present findings to senior managementMentored and trained junior staff members, fostering their professional development and contributing to team growthReceived multiple "Simply Excellent" awards in recognition of consistently exceeding expectations on projects and providing valuable assistance to other teamsNielsen-Scarborough, New York, NY Jan 2013 - Apr 2021Lead Data Scientist/Behavioral Survey MethodologistOversaw the end-to-end quantitative and qualitative research testing projects, improving methodologies and questionnaires, increasing response rates, across internal offices and third-party vendors to enhance overall survey participation, particularly among challenging demographicsAssumed the role of Data Science lead during the testing, development and implementation of additional "push to web" survey methodologiesLed the management and development of materials for qualitative focus groups focused on gaining insights to enhance cooperation among challenging target audiencesAnalyzed testing results and presented recommendations for product improvementsMentored and trained junior staff members, fostering their professional developmentContinuously updated methodological documents and fieldwork materials to maintain accuracyParticipated in industry organizations, such as AAPOR, to stay abreast of current research trendsReceived multiple "Simply Excellent" awards in recognition of consistently exceeding expectations on projects and providing valuable assistance to other teamsScarborough Research, New York Jul 2003 Dec 2012Media Research DirectorManaged day-to-day research and operational requestsWorked closely with internal stakeholders and/or third-party vendors to conduct quantitative research testing, aiming to improve survey participation and align with company growth objectivesOversaw research projects to implement new "push to web" methodologyConducted focus group initiatives to gather insights into respondent perceptions regarding survey research, as well as different taglines and mailing materialsOrganized in-depth interviews to understand respondents' interactions with new online TV diariesDelivered data analyses and insights to senior management for ongoing business decision-makingConducted testing on newly developed proprietary software system to ensure functionality and identify potential improvementsPlayed a key role in addressing concerns raised during MRC auditsReceived one "Above and Beyond" award and seven company awards, acknowledging outstanding performance that goes beyond the normal scope of daily dutiesPRIOR RELEVANT EXPERIENCEAchieved rapid advancement in the early stages of professional careerBBDO/OMD (New York)Darcy, Masius, Benton & Bowles/MediaVest/Spark (New York)EDUCATION AND TRAININGBachelor of Arts (BA) Communications, Cum Laude, Adelphi University, Garden City, New YorkStatistics Course, Grade A, Nassau Community College, Garden City, New YorkADDITIONAL PROFESSIONAL DEVELOPMENT/MEMBERSHIPSParticipated in numerous webinars and industry events about research related topics through Odum Institute, Coursera, LinkedIn Learning, Burke Institute, AAPOR, ARF, CASRO and SkillpathAAPOR member until 2023Beginning SQL (Not completed)Python Basics For Non-ProgrammersGoogle Analytics 4 (GA4) Essential TrainingCognitive Interviewing: A Hands-On ApproachAdvanced ExcelUsing Data as a Technical Professional ConsultantThe Complete Guide to Poised and Powerful Public SpeakingData Analysis for Marketing Research: The FundamentalsQuestionnaire DesignAdvanced Project Managers ConferenceManagers and Supervisors ConferenceAssertive Communication Skills for WomenBasic WritingVOLUNTEER EXPERIENCELove For Our Elders, Ronald McDonald House, Friends of Materials for the Arts, Inc., Pets4Luv Foundation |
