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Click here or scroll down to respond to this candidateAlpharetta, GA 30009 PHONE NUMBER AVAILABLE EMAIL AVAILABLE WWW: www.Candidate's Name .comCandidate's Name
Highly skilled Paid Social Executive and Digital Media Producer with background crafting innovative videos and content for online platforms. Expertise in social trends, social media platforms, content management and analytics. Confident and positive team player when collaborating, presenting ideas and accepting constructive criticism.PROFESSIONALSUMMARYSKILLS Print and Digital Media Social Media Advertising Digital Video Workflow Optimization Canva Adobe Creative Suite Ableton Live 10 Suite MS Office SEO/SEM Optimization Audio/Video Production CopywritingPAID SOCIAL MEDIA CONSULTANT 09/2015 to CurrentTime On The Road Productions, Atlanta, GASENIOR DIGITAL CONTENT PRODUCER 02/2019 to Current Time On The Road Productions, Atlanta, GAWORK HISTORY Identified social media trends and developments to influence PR strategies. Represented company and brand while responding to social media inquiries. Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.Built social campaigns for clients to better meet and exceed unique needs, developing social media campaigns that would increase brand identity. Created multi-platform digital content for Facebook, TikTok, Instagram, etc Monitored online presence of company's brand to engage with users and strengthen customer relationships.Developed marketing content such as blogs, promotional materials, and advertisements for social media.Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.Grew traffic & site interactions for clients including Embassy Suites, Action Independent Media, FITETV, Triller and NissanDevised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.Edited video, audio and photos to enhance and complete post-production work for polished appearance.Managed website by developing and refining pages to enhance appearance and increase user experience. Organized and managed digital assets through regular maintenance and content archiving. Created engaging, compelling and on-brand audio and video content for digital channels. Increased brand awareness through creation of innovative print and digital productions for major publications.Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.DIGITAL CONTENT PRODUCER 02/2015 to 02/2019Time On The Road Productions, Atlanta, GACREATIVE COPYWRITER 02/2012 to 02/2015Time On The Road Productions, Atlanta, GATALENT ACQUISITION PARTNER 01/2022 to 04/2023We Are Rosie, Atlanta, GALIVE EVENT PRODUCER 07/2006 to 12/2011Iheartmedia, Clear Channel, Atlanta, GA Set up equipment and operated cameras to capture footage. Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files. Devised and implemented strategies to create new revenue streams and cut operational costs. Client list includes Paramount+, Triller, FITETV, Nissan, IHeart Media, T-Mobile, Universal Studios, Blue Diamond, Beach Body, p90x, Action Independent Media and KeySpace Orchestrated license agreements for music and footage, talent releases, and distribution contracts. Increased brand awareness through creation of innovative print and digital productions for major publications. Produced written content and schedules.Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.Worked closely with client teams by providing high-level consultation, strategic planning and creation of custom content offerings. Proofread and edited variety of content types for Automotive and Agency websites. Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality. Reviewed and edited final copy for accuracy and to correct grammar errors. Selected high-quality photos and videos to complement written copy. Conducted research to identify audience demographics, incorporating collected data into future copy. Confirmed compliance with regulatory standards and guidelines prior to publication. Customized brand message to reach and capture target audience interest and drive engagement. Improved click conversion rates with strategic creation of online advertisements. Improved search result rankings with targeted SEO strategy. Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers. Conferred with clients, editors or producers to discuss changes and revisions to written material. Created and drove talent acquisition and job placement strategies to attract diverse candidates. Conducted compensation conversations with human resources and hiring managers to foster internal and external equity. Completed talent acquisition and management for 200+ internal and external placements. Cooperated with company leaders in change management and talent solutions to gain competitive edge in job market. Optimized sourcing networks and used proactive methods to direct source candidates. Partnered with departmental managers to ascertain hiring needs and subsequently provide candidate recommendations.Developed communication and marketing plan and leveraged talent acquisition tools, resources, and campaigns to source and attract top talent. Managed administrative logistics of events planning, event booking, and event promotions. Trained and supervised event staff to complete tasks on time. Developed creative themes for events and created related activities to engage attendees. Evaluated existing plans, processes and events planning services to identify opportunities for improvement. Negotiated contracts with venues, vendors and suppliers to obtain best rates and services. Developed detailed event reports, documenting all aspects of each event. Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.Georgia State University, Atlanta, GABachelor of Arts, Journalism, Broadcast, 05/2015EDUCATION |
