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Click here or scroll down to respond to this candidateContinued.Candidate's Name
Austin, TX EMAIL AVAILABLE LINKEDIN LINK AVAILABLEPROFESSIONAL SUMMARYDynamic Marketing Director with experience leading multi-channel marketing campaigns and driving brand growth. Expert in brand development, digital marketing, content strategy, and cross-functional team management. Proven track record in enhancing sales and operational efficiency through innovative strategies and digital integration. Skilled in fostering partnerships and leveraging data analytics to achieve business objectives. Committed to elevating brand visibility and achieving measurable success. PROFESSIONAL EXPERIENCEInnovation Refunds March 2023 PresentDIRECTOR OF MARKETINGLead marketing team to drive improved brand awareness among SMBs and revenue growth by effectively positioning and promoting our products to target audiences through compelling messaging and strategic marketing initiatives. Proficient in leveraging data-driven insights, digital media, AI, and cross-functional collaboration to exceed ROI targets for Innovation Refunds, a high growth fintech startup. Product Marketing - Developed and launched a new product positioning campaign featuring Ty Burrell that included four TV spots, multiple social cuts, display, and PR campaign targeting SMBs that achieved an 8.5% increase in qualified leads. Brand Partnership - Led $1.5 million sports marketing partnership with the UFC that included PPV ad placement, in-arena branding and activations, digital and experiential activations, and custom content with Dana White. Content Strategy & Development Partnered with media team to craft a strategy targeting SMBs on TikTok, Meta and YouTube using client testimonials and paid influencers that added a new pipeline of leads at a 33% lower CAC compared to other channels. Web Management - Lead and manage the website team overseeing the development, maintenance, and optimization of the corporate website and implementation of innovative web strategies, resulting in a 10% lift in conversion rates. Team Management Lead a high-performing team of marketing/creative/web development professionals, fostering collaboration and innovation executing across multiple projects, products, and agencies to achieve sales goals, stepping in to execute as needed. Lifecycle Marketing Led a team in enhancing lifecycle marketing campaigns within HubSpot, focusing on bolstering brand-aligned design, and creating compelling content, resulting in a 15% increase in engagement rates. Increase Efficiency - Embracing artificial intelligence solutions to drive operational efficiency and enhance content creation within cross- functional teams, achieving measurable results in productivity and innovation. Market Research - Lead market research initiatives, procuring B2B data from reputable sources like Bright Query and Axiom. Conduct surveys targeting existing and prospective customers to gather valuable insights, driving informed decision-making and business growth. Digital Media Integration Work closely with media team to manage $100m+ performance media budget that includes Linear TV, connected TV, Radio, direct mail, and digital media (programmatic, social, SEM, etc.) to optimize results to our goal customer CAC. Relationship Building - Ability to interact with stakeholders and executives, manage ambiguity, solve problems, and scale across a large organization. Build client marketing relationships across product, service, and client success teams. Colgate-Palmolive Skin Health October 2022 March 2023 MARKETING CONSULTANTWorked with Colgate-Palmolive Skin Health Division to define project management function, negotiate, and transition to new project management system, set up playbooks for project management function, manage creative process flow and support new product launches. Cross-Functional Team Management - Collaborated with global marketing teams, agencies, and creative team to create timelines and support new product launches. Sales Enablement Developed materials that supported the sales team in their efforts to communicate with potential clients. Tradeshow Booth Planning - Collaborated with the marketing and sales teams to plan the design and layout of the tradeshow booth. Ensured that the booth effectively highlighted the company's products or services and aligned with the overall branding strategy. Process Development Created playbooks and set guidelines for engaging the creative team through a new project management function. Vendor Management Led vendor search for new project management system and negotiate contract. Organizational Planning Supported merging Colgate-Palmolive Skin Health division into the Colgate-Palmolive corporate infrastructure of marketing systems and process flows.Avaya June 2022 September 2022SENIOR GLOBAL MARKETING MANAGERLed Avayas B2B brand and customer acquisition strategy, including re-setting brand guidelines & vision, customer personas, and value proposition. Led procurement process for two new creative media agencies: and designed launch of 2023 campaigns. Global brand alignment - Established policies across the enterprise to adhere to brand guidelines with business leads, agency partners, and media teams.Candidate's Name EMAIL AVAILABLE Market intelligence analysis - Monitored, evaluated, and developed innovative B2B marketing response recommendations to maximize best in class benefits across markets. Partnerships & Sponsorships Leader - Managed corporate sponsorships and ensured the integrity and accuracy of Avaya brand assets and delivery of KPIs. Integrated Marketing & Team Leader - Collaborated with global marketing teams to design and execute FY 2023 B2B brand marketing campaign and brand purpose campaign launches with different agencies. Budget Management & Cost Optimization - Managed $2M Avaya awareness/lead-gen marketing budget and resource plans. PetSmart December 2015 June 2022SENIOR MANAGER, INTEGRATED MARKETINGCreated and implemented omni-channel marketing initiatives for PetSmart that drove new customer acquisition and capitalized on key incremental sales growth opportunities. Lead team to create innovative consumer content and branded experiences to expand our brand platform partnering with multiple world class agencies. Brand & Launch Strategies - Developed and launched three new brand positioning campaigns including Buy a Bag, Give a Meal, For the Love of Pets and most recently the new Anything for Pets brand strategy and platform. Co-Marketing - Launched and managed partner marketing programs working with DoorDash and Afterpay (buy now pay later) to drive a best-in-class omni channel experience delivering over $600M in incremental eComm revenue. Brand Partnership - Led sports marketing partnership program with Oak View Group (OVG) that included 9 NBA and 8 NHL teams for TV, radio, promotions, in-arena activations, digital activations, experiential, and community programs. Content Strategy & Development - Partnered with media team on content creation with new media partners such as Univision, HGTV, Jimmy Kimmel Live, publisher direct campaigns with Conde Nast, Buzzfeed and new digital partners Snap Chat and TikTok. Cross functional Planning - Developed new integrated marketing planning process to align customer experience with merch and service departments goals, launches and initiatives. Vendor Management Led vendor relationships including creative agencies, branding, and strategic marketing agencies. Launched & Growth Promotions - Lead transformational projects including re-branding Treats customer loyalty program, new product launches for national pet brands, Buy Online Pick up In-Store (BOPIS) and Curbside Pick-up delivering over $750 million in revenue. Process Development - Led customer-focused email planning processes aligning promotional, brand, product, and divisional priorities. Team Management - Managed the grand opening team and marketing agencies for 50+ store launches per. iCrossing, Inc. November 2010 December 2015SENIOR ACCOUNT MANAGERLed multiple interactive marketing accounts, focusing on content creation and development, search engine marketing, and marketing strategy. Grew and maintained business by developing client relationships. Collaborated with clients to develop business plans, strategy recommendations, and budget forecasts. Account Growth - Grew client business with the agency by monitoring and collaborating on new strategies in paid (SEM, social, programmatic), earned, and owned media (SEO, content development, web design). Cross Functional Team Management - Supervised and mentored project teams to deliver projects per clients requirements, including digital strategy and risk. Client Management - Presented to and oversaw client communication on contract negotiations, billing, and conflict negotiations. Process Development - Developed and executed processes to manage project resources, client budgets, risks, and quality. B2B Sales - Worked with B2B sales team to create case studies and joined sales calls to support new business growth. Additional Experience
Sitewire - DIGITAL MARKETING ACCOUNT MANAGER DISH Network - LIFECYCLE MARKETING LEAD Epsilon - LIFECYCLE MARKETING SPECIALISTEDUCATIONBACHELOR OF SCIENCE, MARKETING - University of Arizona; Eller College of Business (Tucson, AZ) SKILLSIntegrated Marketing Digital Marketing Content Strategy & Development Lead-Gen & Growth Marketing Brand Marketing B2C & B2B Marketing Process Management Budget Management Growth Promotions Cross-Functional Team Management Market Research Training & Development Lifecycle Marketing Partner Marketing Strategic Planning Brand Management Data Analysis Leadership Communication Skills Cross-Functional Team Leadership Campaign Management Audience Profiling Content Development Creative Problem Solving Cross Functional Skills Customer Loyalty Data Driven Insights TECHNICAL SKILLSJasper Ai, Figma, Bug Herd, Miro, Microsoft PowerPoint, Word, Excel, Workfront, JIRA, Salesforce, Responsys, HubSpot, Google Analytics(GA4), MS Project, Proprietary Based Reporting Tools, SharePoint, MicroStrategy, Monday.com |
