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PHONE NUMBER AVAILABLE EMAIL AVAILABLE Candidate's Name design.comSUMMARYVisionary art and graphic design leader who is passionate about creating exciting brands and designing for an optimized, end to end client journey and user experience.Achievements include design and execution of 2021 and 2022 residential print and digital catalogs for VELUX, and complete re-brand of Carolina based restaurant venues including new logos, messaging and digital marketing experience resulting in significant revenue increase and expansion of franchises.Over 15 years professional experience including both agency and corporate workplaces. Lead internal teams, collaborate cross functionally with UX, IT, product teams, stakeholders and executives, as well as manage external vendors and resources to effectively execute creative projects. Project-based initiatives I have accomplished include digital transformations, brand marketing, product launches, software enhancements and feature releases, advertising, promotions, event strategies, logos redesign and corporate brand positioning. Take a look at my work to see what I have created along my journey in graphic design Candidate's Name design.com. Thank you for visiting. EXPERIENCEQUAD GRAPHICSSenior Graphic Designer2022 Present Remote Senior Graphic Designer focused on brand awareness. Create digital assets using Figma and Photoshop, social media ads, icons, and print materials; i.e., POP advertising, brochures, invitations, logos and signage. Strategically plan and execute high volume, national campaign collateral across multiple channels.VELUXSenior Graphic Designer2020 2022 Fort Mill, SC Designed and launched the annual 2021 and 2022Residential Catalog with 10K impressions quarterly, resulting in 20% revenue increase year over year. Collaborate cross functionally with product and sales teams and stakeholders to launch multichannel promotional campaigns nationwide. Design demand generation creative for new campaigns; embed featured content, landing pages and emails with calls to action linked with tracking codes for traffic and engagement reporting, analysis and A/B testing. Utilize design system and guidelines to execute production of projects: in-store signage for dealers, large scale graphic wraps for trucks and buses, corporate skylight installation guides and product packaging for international business units. Use campaign performance data to optimize, iterate and drive changes in campaign collateral and creative direction. FULL HOUSE PRODUCTIONSAssociate Creative Director2014 2020 Charlotte, NC Art Director for agency focused on entertainment venues. Oversaw the Full House design team. Managed all aspects of creative for multiple clients including Vida Cantina, Vida Vida and Blackfinn Ameripub. Created the complete re-brand of Carolina based restaurant venues including new logo, messaging and digital marketing experience resulting in expansion of franchises. Effectively led multichannel promotional campaigns in several regional U.S. markets. Provided exterior building mock-ups, interior wall art/murals, multichannel branded and promotional assets; including print, web, targeted email campaigns and mobile. Coordinated with individual store locations and managed local/ regional vendors to develop and deliver all creative support. PDA/CREATESPACE FOR AMAZONSenior Graphic Designer/Account Manager2011 2014 Charleston, SC Managed creative execution for Production Design Associates (PDA) including print and digital assets, and book cover designs for CreateSpace a division of Amazon Independent Book Publishing. Created 300+ book covers and formatted 200+ interiors. Designed a finalist in Amazon Breakthrough Novel Awards. CAR AND DRIVER/ROAD & TRACK MAGAZINESAssociate Art Director2007 2011 New York, NY Oversaw the design and execution of all creative marketing projects including print advertorials, email campaigns, special paid inserts, sales and promotional materials, and digital / web components. Developed strategic solutions to achieve corporate marketing goals, client objectives and to grow new business. Created interactive web projects including email blasts, e-newsletters and banner ads.GOLF DIGESTAssociate Art Director2006 2007 New York, NY Designed and executed sales and marketing materials for Golf Digest magazine, Golf Digest Buyers Guide, and specialty publications affiliated with the brand. Collaborated with members of the sales team and copy writers to design strategic advertising and marketing projects targeting new streams of revenue and accelerating dormant streams of revenue. Created multi-page website for Golf Digests Signature Home Giveaway.FAMILY CIRCLEGraphic Designer, Promotions2004 2006 New York, NY Managed the execution of premium consumer items, sweepstakes, advertorials and the brand media kit. Prepared customized PowerPoint presentations and invitations for sales and editorial departments. Supervised the marketing department interns. Primary contact responsible for quoting and executing special projects with external vendors.EDUCATION & CERTIFICATESUniversity of North Carolina Charlotte 1992 1997 BFA, Graphic Design Charlotte, NCThe School of Visual Arts 2006Designing with Type New York, NYNew York University 2007Web Design New York, NYPROFESSIONAL SKILLSMac OSAdobe Creative Cloud Photoshop Illustrator InDesign Bridge After Effects Acrobat Pro DC Premiere Pro XDOnline/Mobile Prototyping FigmaMicrosoft Office PowerPoint Word Excel OneNote Outlook TeamsWork Management Asana SlackAsset Management AEM Intelligence BankAnalytics Google Analytics AEMCandidate's Name
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