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Digital Marketing Manager and Social Media ManagerPHONE NUMBER AVAILABLE EMAIL AVAILABLE Lagos, Nigeria EXPERIENCEContent Manager and Social Media Managerwyman Ltd2015 - Present Atlanta, GAWyman Ltd is a platform that leverages remittance, e-wallet, and loyalty under one comprehensive payment solution platform.Increased all engagement KPIs within a 20K members Facebook ground by 120% within the first 3 months of the job via partnerships with local suppliers and enhanced content guidelinesConducted 3-month user interviews to craft actionable customer personas, contributing to 55% increase in social media advertising ROI for marketing departmentCollaborated with developers and designers to launch a custom quiz platform that grew first-time trial user sign ups by 228% Senior Social Media Marketing SpecialistSchmeler2011 - 2015 Atlanta, GASchmeler offers variety of photo services - Studio, Wedding, Portrait, Fashion, Food PhotographyCoordinated marketers, developers, BA, and data science departments to design and launch a viral social media campaign for millennials that resulted in 350% increase in trial accounts compared to the last two years combined Restructured social media marketing department to reduce turnover by 35%, enhance time-to-market by 80% for all pilot social media campaigns, and facilitate data-driven approach on all levels.Managed a $2M social media budget to launch 4 successful viral campaigns, facilitate partnerships with 7 out top 10 industry brands, and forge an ongoing media relationship with niched social media influencers of 200M followership combined.Social Media SpecialistLessard2007 - 2011 Atlanta, GAAs a team lead, I led 8 members and monitoring social media team's target achievementRecognized as the "Most Improved Editor" for Q3, almost doubling the average from 4.37 to 7.84Generated $30,000 in sales within the first 3 months of operations ACHIEVEMENTSManaged a $2M social media budgetand launched 4 successful viral campaignsthat brought $8M in new business.Forge ongoing media relationships withsocial media influencersof a total of 20M followership.Restructured the content teamto increase the number of pilot social mediacampaigns by 400% without spending extrafunds.STRENGTHSThe NightSourceCreated a marketing plan for EFGPR HDAgency, Inc.s subsidiary, The NightSource.A Service Plan for StarCityCreated a service plan for StarCity.Creative Problem SolverCapable of thinking outside the box to findinnovative solutions to complex challenges.Effective CommunicatorSkilled at conveying ideas clearly and buildingstrong relationships with diversestakeholders.Results-Driven StrategistFocused on achieving goals and drivingoutcomes through strategic planning andexecution.Team Collaboration ExpertExperienced in leading and collaborating withmultidisciplinary teams to deliver successfulprojects.EDUCATIONBA English LanguageObafemi Awolowo University2002 - 2007www.enhancv.com Powered byE5gGTRAINING / COURSESGoogle Analytics 4Skillshop, 2021Adobe PhotoshopCAE, 2014www.enhancv.com Powered by