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CAREER SUMMARYExperienced Digital Marketer specializing in the Fitness and Healthcare industries. I excel at developing and executing comprehensive digital strategies, encompassing content strategy and creation, SEO, email marketing, plus social media platform management. My proficiency extends to client relations, competitive analysis, successful media pitching as well as campaign management, measurement and optimization. Recognized for leadership within cross-functional teams and ensuring alignment with stringent deadlines, I consistently deliver high-quality results managing complex priorities with an unwavering attention to detail.Key Skills: Digital Marketing & Strategy, Content Creation, Leadership, Client Relations, Analytics, Research, CommunicationsKey Engagement Tools: WordPress, Canva, MailChimp Key Data Analytics Tools: R Studio, SQL, Python, ChatGPTWORK EXPERIENCEWax Marketing Marketing Assistant/Intern 2019 to PresentLed onboarding, curated social media content (Facebook, Twitter, LinkedIn) and managed the schedule for 4 marquee healthcare clients: Revel Health, Mobe, Vail Place, Institute for Clinical Systems ImprovementManaged media relations, press releases and media pitches with a 19% win rate for entrepreneur clientsCompleted influencer, competitor and market research to confirm channels, optimize conversionstrengthened marketing strategy, increased social media engagement 50% for key client accountscaptured pain points for persona and nurture journey development on client accountsPersonalized email marketing for podcast guest features; upped awareness and engagement 50%Oversight of website content, reporting for company website, marketing blog and client websitesUwill Mental Health Platform MBA Marketing Intern Summer 2023Worked for evolving, high growth digital healthcare startup (Series B funding) in fast paced environmentCreated strategy, content portfolio, generating revenue from B2B Counselor Marketing growth campaignAnalyzed usage data from 1.5M student access platform advising on product improvements, revenue oppsParticipated in 5 focus groups delivering in-depth research, strategic insight and product upgrades directly to development engineer to streamline functionality creating a seamless, frictionless user experienceCreated interactive mobile optimized survey, administered to 300 students, mined results to provide meaningful, actionable data storytelling insights on the state of mental health in higher educationEnvision Fitness Sales & Marketing Lead; Group Fitness/Personal Trainer June 2021 to Jan 2022Led community outreach including 2 event activations with messaging to drive awareness, attendanceAided formation of healthy living marketing strategy complete with retention, recruitment elementsExecuted weekly blog, newsletter content strategy with focused enrollment on nutrition classesRaised Instagram engagement 50% through strategic storytelling, post creation and client collaborationDeLaSalle High School Admissions Communication Associate Spring 2022Engaged prospects; compiled, organized 500+ digital applications and wrote enrollment communicationsBOSTON COLLEGE CHESTNUT HILL, MAMaster of Business Administration May 2024 Bachelor of Arts Magna Cum Laude May 2021Lean Six Sigma Green Belt Certification Communications Major with Double MinorCo-President Graduate Women in Business Honors Thesis: Boutique Fitness Studio Website Mktg